❏ Directed the strategic planning and execution of WebPT’s third-party sponsorships at major conferences such as APTA PPS, CSM and Ascend, ensuring maximum visibility and engagement.❏ Fostered strong relationships with event organizers and key stakeholders to amplify WebPT’s presence at high-profile industry events, aligning sponsorships with broader company objectives.❏ Led cross-functional collaboration between internal teams, including sales and product marketing, to create a unified and cohesive event experience that drove brand visibility and pipeline growth.❏ Implemented new processes and workflows that optimized alignment between marketing and sales, improving lead tracking and reporting on event ROI, resulting in a more streamlined post-event pipeline.❏ Managed vendor relationships and on-site logistics for event execution, ensuring that both the exhibit booth and skills suite were staffed and equipped to engage attendees effectively.❏ Expertly balance a complex schedule of event coverage, ensuring department representation from sales, solutions architects, product marketing, and success teams to maximize booth and suite presence.

❏ Talent Scouting and BookingIdentify and book suitable artists and bands to perform at the venue, aligning with the venue’s genre focus and audience preferences.Negotiate contracts, including performance fees, technical requirements, and hospitality riders, ensuring both parties reach agreeable terms.❏ Relationship ManagementBuild and maintain strong relationships with artists, agents, and managers to ensure a steady flow of performances.Coordinate with local and regional talent agencies to discover new acts and secure bookings.❏ Event Planning and CoordinationCollaborate with the venue’s marketing and production teams to ensure smooth event execution, from load-in to load-out.Manage the event calendar, scheduling performances to maximize venue utilization and audience engagement.Oversee the production aspects of events, ensuring artist technical requirements are met and the event runs smoothly.❏ Financial ManagementSet and manage performance budgets, aiming for profitability while ensuring the quality of acts.Monitor ticket sales and adjust marketing strategies accordingly to maximize attendance and revenue.❏ Marketing and PromotionWork closely with the marketing team to promote upcoming shows, utilizing social media, email marketing, and local press.Create compelling show offers and packages to attract larger audiences and enhance the overall experience.❏ Market AnalysisConduct market research to understand current entertainment trends, audience preferences, and competitive landscape.Analyze performance data from past events to inform future booking decisions and marketing strategies.❏ Compliance and Risk ManagementEnsure all events comply with local regulations, licensing requirements, and venue policies.Assess and manage risks associated with events, including artist cancellations and technical difficulties.

❏ Directed the seamless execution of multiple high-value third party industry and partner conferencesponsorships, showcasing adeptness in strategic planning and execution.❏ Cultivated strong relationships with key organizers at top-tier conferences, including SuiteWorld, Quickbooks Connect, and Scaling New Heights. ❏ Collaborated closely with external vendors such as Insight Exhibits, leading a complete overhaul of Expensify's conference presence, fusing brand identity with cutting-edge design.❏ Possesses a robust network in the event space, promising turnkey solutions and valuable insights for enhanced event opportunities.❏ Specializes in crafting transformative third-party sponsorships that foster enduring partnerships and customer bonds in the evolving fintech landscape.❏ Expertly orchestrated a strategic 24-month Out-of-Home advertising campaign across 17 cities, where I personally led the negotiation process. My targeted approach in negotiating terms and costs culminated in a successful execution that delivered substantial brand visibility while securing approximately $1.5 million in savings for the company.❏ Spearheaded the end-to-end process of crafting, negotiating, and launching a dynamic12-month podcast advertisement campaign, targeting multiple demographics.❏ Led as Operations Director for the development of the "Midtown Beer Garden," acompany-sponsored revitalization of a local food cart pod, showcasing comprehensive projectmanagement capabilities. Duties included everything from contractor logistics, to branding, to assisting with city permitting. https://www.instagram.com/midtownbeergardenpdx/❏ Conceived, organized, and delivered numerous in-person clinics, training sessions, and expertpanels, further establishing thought leadership within the industry.

Spearheaded the conception, branding, production, and hosting of 8 episodes of the "Live Rich, Have Fun, Save the World" podcast, aligning messaging with CEO David Barrett’s vision.❏ Redesigned and re-recorded a comprehensive platform demo video library of 30+ videos, ensuring 100% alignment with updated market trends and branding, resulting in a 42% increase in user engagement.❏ Spearheaded the company’s first out-of-home (OOH) campaign, launching in 17 cities over 18 months, resulting in a 22% uplift in brand awareness and reaching millions of daily viewers through strategic placements.❏ Contributed to the development and execution of a nationally broadcast radio campaign, leveraging voice talent to enhance brand visibility and driving over 3 million impressions.

❏ Demonstrated expertise in refining the sales process through real-time, hands-on interventions,optimizing operations to drive revenue generation and enhance new user acquisition.❏ Implemented the complete lifecycle of the sales pipeline, leading introductions,demonstrations, and seamless onboarding for diverse clientele, ranging from out-of-the-boxAPI connections to collaborating with engineering on customized Enterprise solutions.❏ Thoroughly trained and mentored a team of outsourced Sales Development Representatives(SDRs), driving them to consistently achieve and surpass sales quotas.❏ Pioneered the expansion of SDR program, elevating their role to encompass in-personengagement at high-impact events such as conferences, sales kick-offs, and partner meetings.

❏ Development of social media strategies across all relevant platforms for bands and independent clients.❏ Advanced, managed and settled daily concerts throughout the United States in 4-6 week intervals.❏ Management of multiple bands funds, routing and international customs paperwork.❏ Collaborated with local production teams, runners and house staff to ensure seamless performances and logistics.❏ Integration of overarching brand objectives into daily social media updates.❏ Worked under strenuous travel circumstances; able to set up an office literally anywhere and execute.

❏ Troubleshooting and advising of website creation with bothprofessional and novice clients.❏ Creating and leading team presentations on new features andtheir implementation for existing customers.❏ De-escalating and effectively communicating with both customersand designers to solve problems at multiple levels.❏ Handling escalations throughout their process to ensure success.

❏ Worked exclusively with the Beats By Dr. Dre program to drive revenue and market share to record heights. Primary focus on district and regional training of big box retailers. Presentation building, assisted selling and market reinforcement.❏ Management of Sales/Training team of 20+ reps spanning five states. Coordination of events, travel schedules, hiring and support.❏ Represented brand at trade shows, expos, and vendor trainings in California, Nevada, Oregon and British Columbia.❏ Customer and retailer support of product maintenance and knowledge.❏ Focused on knowledge based sell through techniques via large scale presentations of up to 1,000 associates.❏ Worked with other retail account reps and trainers in coordinating events that maximize staff time while minimizing travel expenses.❏ Built and maintained close relationships with retail management.❏ Set sales, merchandising, and training schedules in designated territory.❏ Maintained detailed reports and summaries of sales/training events and subsequent sales results.❏ Maintained complete product knowledge to be able to to clearly articulate products functions and benefits to potential customers.❏ Monitored and and provided feedback to the client on POP and merchandising displays as to their effectiveness and that of competitors.❏ Created and maintained individual training decks for different product mixes/demographics.

❏ Assisting in the Coordination, assembly and binding of touring itineraries for acts such as The Vans Warped Tour, Rockstar Mayhem Festival, Beck, Green Day, Blink-182, etc.❏ Data correlation streamlined into individual custom projects for each individual client and tour.❏ Priorities calculation across all platforms of tour logistics:-Production management-Tour management-Stage management-Artist services/needs-Routing and booking logistics❏ Allocation of labor, project management and oversight.