Moon Kang 🚀 Email & Phone Number

New York, Ny, Us

Ghent, Be

Showpad Enablement Operating System (eOS) is an all-in-one AI-powered solution where marketing and revenue teams come together to empower sellers with content and training to engage buyers — and to add meaningful value during every interaction.Showpad.com

San Francisco, California, Us

Front is a customer operations platform that enables teams to streamline communication and deliver exceptional service at scale. It brings you the efficiency of a help desk with the familiarity of email.front.com

New York, Us

Yotpo is an eCommerce marketing platform with the most advanced solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. yotpo.comAs the Director of Demand Generation, I am responsible for building and optimizing Yotpo's demand gen machine aimed at our named accounts. My goal is to ensure a frictionless experience for our target accounts through the entire marketing & sales funnel all the way to realized revenue. Our strategic ABM approach, in tight partnership with our sales org, consists of programmatic display, paid search, paid social, organic social, SEO, content syndication, email, direct mail, events, and review sites, all amplified by strong, intelligent, and relevant intent data.

New York, Ny, Us

As Director of Digital Growth, I am responsible for the global growth of our business through the entire marketing and sales funnel. I oversee the designing, planning, execution, and optimization of our paid search, paid social, content syndication, and third-party review website partnerships. My responsibilities do not end with just generating leads, but ensuring MQLs turn to SQLs while generating a healthy pipeline for our sales teams to ultimately drive revenue. I align closely with our sales leadership team to ensure we are actively optimizing every step of the buyer journey to accelerate deal cycles to have a direct impact on revenue. This role requires a deep understanding of all of our AI product suites down to the nuances of our NLU/NLP to ensure all commercialized content is up to date and easily digestible for prospects and clients alike.

New York, Ny, Us

As the Sr. Manager of Digital Growth, I was responsible for building, maintaining, and refining our digital demand generation machine. The machine had multiple levers to pull but it was important to ensure a holistic strategy to allow each lever to supplement each other. The strategy involved a mixture of paid search, paid social, content syndication, strategic publication partnerships, remarketing, email marketing, and conversational marketing – all working cohesively to build a lead gen machine generating the most high-quality leads for our global sales organization. In addition to overseeing the lead generation machine, I was responsible for the conversational experience of LivePerson.com and all of it's messaging channels, including SMS, iMessage, WhatsApp, and web. This required a full understanding of our product suite and AI solutions to consistently refine our automation and work closely with our product teams to refine the UX/UI of our suite of products – this allowed me to have direct sight and influence on our product roadmap which accelerated my own product marketing efforts across the various aforementioned marketing channels. Stats:• Grew monthly lead volume by nearly 3x in 12 months. • Increased the percentage of conversations to leads by 137%, and the percentage of conversations into sales opportunities by 98% YoY.

Sunnyvale, California, Us

As a Channel Marketing Manager, my focus was on educating, empowering, and equipping our 6,000+ partners to sell more and sell more efficiently. This role was a B2B2C role which meant that I was helping marketing to other businesses to either sign up to become a partner or partners to want to sell our complete suite of cloud solutions. The main levers for growing our partner were 1) Email marketing 2) Product/content marketing and 3) Webinars to educate/empower our partners to sell more efficiently. In addition to pulling these levers, I was in charge of maintaining and refining our homegrown partner portal and a third-party automated marketing platform for partners to automate their email nurtures for clients. I was a part of the very successful launch of a new Intermedia solution called Unite, a UCaaS solution that empowers businesses who have remote employees to collaborate more effectively. Stats:• Increased open rates and click-thru-rates 9% and 54% respectively, by using custom Marketo template and personalized tokens for unique user experience. • Oversee all aspects of a third-party automated marketing platform to onboard partners to the platform (85% YoY), educate users on email marketing best practices, and launch custom-built campaigns for thru-partner activations.

As the head of Digital Marketing for Sharkk, a consumer electronics company primarily selling on Amazon, my focuses were on two major areas 1) Build, maintain, and refine our own digital e-commerce presence outside of the Amazon marketplace, and 2) Optimize and maintain our market share on Amazon. I was able to help build Sharkk's presence off of Amazon by building up their social presence and identifying influencers to generate UGC to drive increased traffic and sales to the website through paid social and paid search. Beyond that, I was able to build a sophisticated automation system on the site with a mixture of Klaviyo and Mailchimp to grow our CRM and throw them into nurture sequences to increase sales and brand equity. By launching both paid and organic social campaigns that were tied to the launches of new products on Amazon, we were able to drive more outside traffic to our Amazon product pages, which drastically increased the SERP of our Amazon products within Amazon, which had a snowball effect to driving increased sales and revenue off Amazon and to build brand loyalty for return customers.Stats:• Increase sales on the website by over 150% month-over-month for four months.• Properly clear/segment email list of 30k+ customers.• Grew email list by 17%.• Increased average email CTR from 20% to 35%.• Increased sessions by 247%, page views by 249% and pages per session by 88% in 60 days.• Expanded social media channels by implementing an in-house influencer program to recruit influencers to join the Sharkk commission program and increased engagement rate 30x.

New York, Ny, Us

As a Growth Marketer at Vayner, my main focus was on new user acquisition. I was really able to flex my creative muscles by generating net new content for our menswear publication, The Magnifier, and hone in on my analytical skills by living in Excel with exported data from Facebook Ads, and Google Analytics data. The goal was to improve our overall performance week over week – increase unique page views, clicks, time on site, and overall engagement to grow the digital publication. Weekly sprints with creative new A/B tests to improve overall UX and performance lead to many findings and great new hacks for our publication that VaynerMedia was able to scale across other clients. The role allowed me to collaborate with content writers, influencers, and most importantly developers and engineers which really swung my interests toward the technical side of things. This role really opened doors for me to pursue completing a Node JS coding boot camp.

Us

• Strategize and execute optimal marketing solutions within assigned budget to drive ~$1,460,000 of average annual revenue while consistently seeking new areas of opportunity that help grow the bottom line.• Oversee campaigns and communicate KPIs to sales teams.• Track and analyze web/traffic data via Google Analytics and Adobe Omniture to optimize overall business strategies. • Optimize website with graphic and web development team (YTD 2014 vs. 2015) • 19.71% increase in sessions. • 46.26% increase in mobile sessions. • 14.02% increase in page views. • 20.90% increase in returning visitors. • Coordinate with Blinglights distributors across the US to ensure campaign goals/KPIs are clearly defined and measured.• Manage Blinglights social media community by posting relevant content and engaging with consumers and retailers. • Manage all e-commerce platforms including eBay, eCrater, BigCommerce, BluJay, Amazon, iOffer and several automotive forums.

Raleigh, Nc, Us

• Arranged photo-shoots with brands such as Ted Baker, Lincoln Motors, NYFW, Elle Magazine, and GQ.• Collaborated on social media marketing campaigns for seasonal launches.• Activated influencer outreach initiatives with brands for potential partnerships and/or capsule collections with other similar brands.

• Designed unique men’s dress shirts and line of accessories showcased by Gilt Groupe’s Park & Bond senior editor during NYFW.• Activated influencer outreach initiatives to grow brand equity. • Retail level distribution of accessories via e-commerce netting approximately $1,800 monthly.• Strategize for the most efficient logistics approach of worldwide shipments.

• Formulated strategies to expand Campus Clipper’s presence on campus and grow social media presence by 18% across Facebook and Twitter.• Implemented a strategy to utilize sign-up codes and referral codes to properly collect offline analytical data.

* Completed roving reporter assignments which allowed me to meet new people on the streets for conversational questions.* Aided in testing and locating bugs in preparations for launching newest version of the website.* Received the title of contributing editor for Get On The Couch: The Book released on Amazon.com at the end of August 2009.* Attended weekly conference calls with the lead staff to brainstorm new ideas and how to incorporate them into the website.* Published over 10 articles for GetOnTheCouch.com.* Helped manage the GetOnTheCouch.com Blog

Bachelor’S Degree, Digital Marketing & Corporate Communications

Executive Certificate In Sales Leadership, Organizational Leadership