I am a seasoned creative and highly commercial senior marketing leader with extensive experience in luxury, publishing, media, content, e-commerce, loyalty and subscription. I'm talented at driving the development and delivery of innovative and integrated marketing strategy, plans and tactics to create positive brand behaviours, maximising revenue creation in competitive markets. I have a proven track record across the full marketing mix, leveraging traditional and digital media platforms, including TV, vod, radio, print, OOH, retail, CRM, paid search, social media, partnerships and PR. My excellent communication skills allow me to build collaborative and trusted relationships with stakeholders at all levels. I currently help some of the world’s leading luxury brands across fashion, beauty, jewellery, watches and travel categories communicate confidently about sustainability and build trust. In the past I've rebranded a Virgin company, repositioned a heritage learning brand to be innovative and digitally focused, delivered the first brand-positive campaign in a decade for the Daily Mail, led high volume TV, radio and digital campaign creation, managed agenicies, owned customer plans and revamped ways working/trade planning for e-commerce businesses. I've launched a loyalty club in partnership with Nectar, doubled digital product subscriptions and highly experienced in developing written, visual, audio and online content. I enjoy working in working in dynamic environments that make a difference, leading and mentoring others to deliver first-class customer and corporate outcomes.I'm a committed, hard-working and thoughtful problem solver who unites teams and individuals, influencing to deliver the best possible outcomes.I thrive on the opportunity to connect audiences with brilliant content, services or products that make a positive difference.