Mo Phan Email & Phone Number

San Jose, Ca, Us

Burnaby, British Columbia, Canada

• Developed and maintained R scripts to automate customer segmentation and data extraction, enabling the corporate marketing team to execute targeted marketing campaigns and achieve revenue goals.• Generated comprehensive reports and interactive dashboards using RMarkdown and Tableau, facilitating performance tracking and strategic decision-making.• Utilized SQL and R to extract, clean, manipulate, and analyze large datasets, evaluating marketing campaign performance, customer behavior,… Show more • Developed and maintained R scripts to automate customer segmentation and data extraction, enabling the corporate marketing team to execute targeted marketing campaigns and achieve revenue goals.• Generated comprehensive reports and interactive dashboards using RMarkdown and Tableau, facilitating performance tracking and strategic decision-making.• Utilized SQL and R to extract, clean, manipulate, and analyze large datasets, evaluating marketing campaign performance, customer behavior, and trends to provide actionable insights. Show less

Richmond, British Columbia, Canada

• Managed over 300 PPC campaigns on the Amazon advertising platform, consistently optimizing performance and maximizing ROI.• Developed automated tools using Excel and PowerQuery to monitor daily ad performance and refine bidding strategies, resulting in a 60% increase in sales over three months and a reduction in advertising cost of sales from 33% to 7%.• Conducted comprehensive keyword research and competitive analysis to inform and enhance campaign strategies, improving ad targeting… Show more • Managed over 300 PPC campaigns on the Amazon advertising platform, consistently optimizing performance and maximizing ROI.• Developed automated tools using Excel and PowerQuery to monitor daily ad performance and refine bidding strategies, resulting in a 60% increase in sales over three months and a reduction in advertising cost of sales from 33% to 7%.• Conducted comprehensive keyword research and competitive analysis to inform and enhance campaign strategies, improving ad targeting and overall effectiveness.• Stayed up-to-date with the latest digital marketing trends and Amazon advertising updates to ensure cutting-edge strategies and tactics. Show less

Vietnam

Lotte e-Commerce Vietnam is an e-commerce venture established by Lotte Corporation, South Korea, in Vietnam in 2015. • Led a team of 10 to oversee advertising, mobile marketing, social media, and CRM strategies, driving digital marketing initiatives that significantly enhanced brand awareness, customer engagement, and sales.• Assisted the CMO in setting KPI targets, sales projections, and marketing budget allocations aligned with business goals.• Partnered with the BI team to… Show more Lotte e-Commerce Vietnam is an e-commerce venture established by Lotte Corporation, South Korea, in Vietnam in 2015. • Led a team of 10 to oversee advertising, mobile marketing, social media, and CRM strategies, driving digital marketing initiatives that significantly enhanced brand awareness, customer engagement, and sales.• Assisted the CMO in setting KPI targets, sales projections, and marketing budget allocations aligned with business goals.• Partnered with the BI team to develop and present detailed sales and marketing dashboards and reports to executives, providing actionable insights for strategic decision-making.• Trained the Digital Marketing Team Supervisor to develop and implement digital marketing strategies and action plans, ensuring the achievement of monthly and weekly sales targets for the Digital Marketing Team.• Initiated and executed the annual mega sale campaign "10-10," achieving substantial increases in sales, customer retention, and brand visibility.• Orchestrated the production of commercials featuring singers Đức Phúc and Hoà Minzy for the mega sales campaign, contributing to its widespread recognition and success.• Managed a cross-functional project team, including marketing, mobile analytics, UI/UX, and software developers, to successfully redesign mobile websites and apps, resulting in a marked improvement in user experience and engagement metrics.• Directed the Social Media team to pivot content towards fashion-focused themes, resulting in a notable increase in engagement and brand visibility.• Established and led a Magazine team to create a style blog, offering fashion and lifestyle inspiration to customers while enhancing overall customer relationship management.• Cultivated strong relationships with external partners and stakeholders to enhance marketing reach and effectiveness. Show less

Vietnam

• Managed a team of 4, overseeing diverse advertising channels including Google Ads (Search, Display, Video), Facebook, remarketing, and local display ads to drive sales. • Developed and executed comprehensive digital marketing strategies to enhance brand visibility and customer engagement.• Directed the Marketing Analytics team in analyzing advertising performance, creating reports and dashboards for KPI tracking and ad optimization.• Spearheaded A/B testing initiatives to… Show more • Managed a team of 4, overseeing diverse advertising channels including Google Ads (Search, Display, Video), Facebook, remarketing, and local display ads to drive sales. • Developed and executed comprehensive digital marketing strategies to enhance brand visibility and customer engagement.• Directed the Marketing Analytics team in analyzing advertising performance, creating reports and dashboards for KPI tracking and ad optimization.• Spearheaded A/B testing initiatives to continuously improve ad performance and conversion rates.• Collaborated with cross-functional teams to align marketing campaigns with overall business objectives and ensure consistent messaging across all channels.• Conducted market research to identify emerging trends and opportunities, adapting marketing strategies accordingly.• Fostered a collaborative and innovative team environment, encouraging professional growth and development. Show less

Ho Chi Minh City, Vietnam

• Organized and led a team of 6 to manage all marketing channels, including Facebook Ads, Google Ads, retargeting ads, email marketing, social media, and partnerships.• Integrated Mailchimp for delivering newsletters, enhancing customer communication and engagement.• Developed and executed comprehensive marketing campaigns to drive brand awareness, customer acquisition, and sales.• Directed content creation and distribution strategies across various platforms, ensuring consistency… Show more • Organized and led a team of 6 to manage all marketing channels, including Facebook Ads, Google Ads, retargeting ads, email marketing, social media, and partnerships.• Integrated Mailchimp for delivering newsletters, enhancing customer communication and engagement.• Developed and executed comprehensive marketing campaigns to drive brand awareness, customer acquisition, and sales.• Directed content creation and distribution strategies across various platforms, ensuring consistency and engagement. Show less

Vietnam

Together with other sister companies (ZALORA Hong Kong, Indonesia, Malaysia, Philippines, Singapore, and Thailand), ZALORA Vietnam was the number one online fashion destination across the country. ZALORA was selected as a Finalist for Pure Play Etailer Of The Year and Best New Retail Launch by the World Retail Congress, and a Finalist for Best CRM Strategy and Best Use of Consumer Insights/Analytics by the Loyalty & Engagement Awards 2013.CRM was one of the strongest revenue drivers for… Show more Together with other sister companies (ZALORA Hong Kong, Indonesia, Malaysia, Philippines, Singapore, and Thailand), ZALORA Vietnam was the number one online fashion destination across the country. ZALORA was selected as a Finalist for Pure Play Etailer Of The Year and Best New Retail Launch by the World Retail Congress, and a Finalist for Best CRM Strategy and Best Use of Consumer Insights/Analytics by the Loyalty & Engagement Awards 2013.CRM was one of the strongest revenue drivers for ZALORA. We achieved this by leveraging our extensive database to personalize content and dialogues with customers and automate marketing campaigns at multiple touch points.• Led a team of 4 to manage email marketing, text messaging, and mobile push notifications.• Conceptualized, HTML coded, and delivered newsletters using Adobe Dreamweaver and Oracle Responsys, ensuring high engagement with personalized content.• Executed hypothesis-driven A/B tests for email titles, content, and customer segments, analyzing results to optimize campaign performance.• Created SQL queries to retrieve and analyze customer data, driving insights for targeted marketing and enhanced customer engagement strategies.• Executed the ZALORA Rewards program to recognize and value high-value customers, enhancing customer relationships. Show less

Vietnam

• Planned and executed creative onsite merchandising strategies to effectively promote women's footwear products and enhance customer engagement.• Collaborated closely with the Managing Director to allocate monthly marketing budgets and forecast sales projections, ensuring alignment with overall business objectives.• Analyzed sales and inventory data rigorously, partnering with Footwear Buyers to strategize new merchandise launches and optimize stock replenishment to meet consumer… Show more • Planned and executed creative onsite merchandising strategies to effectively promote women's footwear products and enhance customer engagement.• Collaborated closely with the Managing Director to allocate monthly marketing budgets and forecast sales projections, ensuring alignment with overall business objectives.• Analyzed sales and inventory data rigorously, partnering with Footwear Buyers to strategize new merchandise launches and optimize stock replenishment to meet consumer demand.• Conducted in-depth market research to identify emerging trends and consumer preferences, adapting strategies to stay ahead of the competition.• Developed and implemented targeted marketing campaigns across various channels, ensuring consistent brand messaging and high-impact promotions. Show less

Vietnam

• Created and launched Google Display Network (GDN) ads to enhance online visibility and drive targeted traffic.• Analyzed advertising data to optimize ad performance, focusing on key metrics such as click-through rates (CTR) and conversion rates.• Conducted rigorous A/B tests across ad creatives, landing pages, and targeting parameters, interpreting results to identify opportunities for improving campaign effectiveness and maximizing sales.• Utilized advanced analytics tools… Show more • Created and launched Google Display Network (GDN) ads to enhance online visibility and drive targeted traffic.• Analyzed advertising data to optimize ad performance, focusing on key metrics such as click-through rates (CTR) and conversion rates.• Conducted rigorous A/B tests across ad creatives, landing pages, and targeting parameters, interpreting results to identify opportunities for improving campaign effectiveness and maximizing sales.• Utilized advanced analytics tools such as Google Analytics, Google Adwords Analytics, etc. to generate reports and dashboards, providing actionable insights to stakeholders and guiding strategic marketing decisions. Show less

Vietnam

• Supported the senior accountant in consolidating financial statements, ensuring compliance with accounting standards and accurate reporting of financial results.• Assisted the senior financial analyst in conducting financial evaluations for a mergers and acquisitions (M&A) project, contributing to comprehensive financial due diligence processes.• Analyzed and assessed the financial health of subsidiaries through detailed financial statement analysis and performance metrics… Show more • Supported the senior accountant in consolidating financial statements, ensuring compliance with accounting standards and accurate reporting of financial results.• Assisted the senior financial analyst in conducting financial evaluations for a mergers and acquisitions (M&A) project, contributing to comprehensive financial due diligence processes.• Analyzed and assessed the financial health of subsidiaries through detailed financial statement analysis and performance metrics evaluation.• Compiled periodic financial reports, consolidating data to provide accurate insights into financial performance and trends. Show less

Post-Baccalaureate, Data Analysis, 3.93/4.33

Bachelor'S Degree, Finance And Banking

Activities and Societies: Faculty of Economics’ Stock Exchange (FESE), Finance and Banking club, CFA group