Morag Rich Email & Phone Number

Southern California

Provide strategic and creative counsel for clients in technology, consumer product, B2B digital tech, manufacturing, medical, and non-profit sectors. Selected Accomplishments:~ Provided PR and Marketing counsel for international company entering consumer & U.S. market from B2B background. Created entire communications program including PR plans, key messages & strategies; scheduled & conducted press & analyst briefings; content creation for PR, website, newsletters, case studies; managed social media presence; and provided PR training for team. ~ Conducted PR and marketing audit of large technology corporation to measure and analyze strengths, weaknesses, industry perception, competitive comparison, and delivered recommendation s & strategies for PR and marketing communication efforts.~ Managed client involvement in Macworld tradeshow including booth design, mock product creation, promotional event to drive traffic (200% increase over their prior experience), conducted numerous editorial & analyst briefings on-site, secured coverage on national TV, selected by show management for Innovations Showcase winner, finalist for Best in Show Macworld.~ Led market launch of four new products lines. Identified opportunities, researched new product possibilities, collaborated with teams both domestically and in Asia, created all content for newsletters, case studies, web site content. Developed PR strategy for all products including message development, target media, media & analyst briefings, developed social media program, developed media materials, launched Clients have included AllDigital, AVAD, Ingram Micro, Revena, e-Business International, LasikToday, DeAnna Rice Media Group, Moms with Cancer, Pulmonary Hypertension Association – Wojo Swing4the Cure

Collaborate with non-profits, corporations and small businesses on marketing campaigns, product launches and events to ensure corporate and product messaging goals are achieved. Utilizing product, corporate and marketing collateral printing, tradeshow and event materials and large scale printing.

Santa Ana, Ca

Member of start-up team to launch software organization. Provided marketing and PR direction to propel company into leading player in niche market. Educated corporate customers and key media & analysts on need and benefits of product and solution. Tradeshow management, website content, marketing materials, competitive analysis, and media relations.Selected Accomplishments:- Assumed several roles in organization that resulted in company growth, increased customer base, improved employee experience, and attention in editorial and analyst communities through extensive PR efforts.- Created marketing, media and employee communications that included web content, sales materials, media kits, press releases, biographies, white papers and case studies.- Developed co-marketing partnerships with Apple and other developer forums to increase awareness of software and services, resulting in increased sales for company.

Irvine, Ca

Irvine, Ca

Managed public relations efforts for Toshiba Semiconductor division.

Managed strategic development of entire marketing communications efforts for new product category, launched internationally and domestically. Successfully multi-tasked PR planning & execution, press & analyst relations programs, award program event creation & management, website development, advertising & video creation, sales support & material creation, and product management support. Selected Accomplishments:~ Headed global PR and marketing teams to craft country-specific strategies while ensuring that corporate messaging and objectives are maintained and achieved throughout all activities.~ Prior to product availability, secured over 75 media hits and multiple product awards including CES Innovations Best of Show, RetailVision Best New Product, and Popular Mechanics Editor’s Choice Award.~ Extensive event planning of multiple events and tradeshows, including creation of an ‘oasis’ exhibit and stage show, product launch party, celebrity endorsements and events across the country, corporate launch at Waldorf Astoria, and philanthropic partnership with Make-A-Wish Foundation.

Concurrently created and executed public relations campaigns for four product lines and multiple products annually, garnering thousands of editorial stories, covers and numerous product and service awards while enhancing corporate brand. Selected Accomplishments:~ Increased responsibility for multiple product lines and corporate communications through merger with Samsung.~ Secured and conducted over 200 press & analyst briefings at major industry tradeshow resulting in extensive media coverage, reinforced analyst and media relationships and enhanced brand image.~ Fostered successful co-marketing and partnership relationships within the entertainment industry through product placement in major movies and joint ventures, including the Disney Company.

Santa Ana, Ca

Medical Devices, TelemetrySelected Accomplishments:~ Interfaced with OEM customers to identify their unique product needs and FDA requirements; developed enhanced customer support system and managed interaction and communication through numerous departments to resolve issues.~ Contributing player in the launch of branded product line through industry research; creation of product, sales and marketing materials and processes; outreach to media and analyst communities.~ Managed both OEM and branded efforts in tradeshows, media outreach, sales and customer support.

Bachelor Of Business Administration (B.B.A.), International Marketing

Bachelors Degree, International Marketing