My role encompasses a broad range of tasks. I handle everything related to e-commerce, including social media management, email marketing, ad creatives, Shopify updates, product listings, and various internal tasks. My job also involves managing the online store, which has been operational for about 11 months. I oversee social media posts for new collections, highlighting products like the Lady Elysium Collection and custom black diamond pendants.Additionally, I collaborate with a small marketing agency for assistance and a creative agency that provides 15 videos per month. Despite these external partnerships, I primarily manage all aspects of marketing and sales development. My responsibilities extend to creating detailed product descriptions, preparing email campaigns, and coordinating ads and social media content.My work also involves strategic planning, where I balance between detailed market research and basic marketing tasks, depending on the project’s scope. I manage product launches by preparing collection and product pages, handling photos, and creating advertisements. Moreover, I am involved in inventory management tasks related to Shopify.My project management skills are crucial in ensuring timely progress and regular updates to my bosses. I have a flexible timeline for projects but aim to expedite processes where possible. With a background in graphic design, I bring a creative edge to my marketing strategies.In addition to my work at Elysium Black Diamond, I manage another company, Elysium Hope, specializing in modern, dainty, and personalized jewelry. This dual role showcases my ability to juggle multiple high-level responsibilities effectively.Overall, my job involves a blend of creative, managerial, and strategic tasks, requiring a diverse skill set and the ability to work independently while collaborating with external partners to achieve the company’s marketing and sales goals.

Leveraging my expertise in UX/UI design, I have driven the development of visually captivating and user-centric interfaces while ensuring seamless and engaging experiences for customers interacting with our online gourmet popcorn platform.Led redesign, boosting online sales by 20% during peak periods.Improved site navigation for easy flavor selection and order completion. Resulting in a 17% increase in conversion rate.Established and maintained consistent brand identity for memorable online presence.Conducted user research and testing, enhancing interface and user journey.Revamped packaging design for aesthetic appeal and functionality.

As the Director of Customer Service at Lisa's Popcorn, I assumed responsibility for the entire customer service operation in August 2022, overseeing interactions with customers through various channels, including email, phone calls, and online chats, as well as managing our social media presence. My primary goal was to enhance the customer experience and streamline support processes.Key Achievements and Responsibilities:- Process Enhancement: Implemented a comprehensive customer service process that included the creation of a dedicated Frequently Asked Questions (FAQ) page to address common customer inquiries. This resource proved invaluable in efficiently resolving customer issues and inquiries.- Technology Integration: Spearheaded the integration of a new customer service platform that featured automation for frequently asked questions. This innovative solution significantly improved response times for queries such as order tracking, resulting in a 46% reduction in confused customers reaching out via email.- Wholesale Expansion: Expanded my role to include oversight of the wholesale customer service division, demonstrating my versatility in managing diverse customer segments.- Team Development: Recognizing the need for additional support due to the company's growth, I initiated the recruitment and training process for a new customer service representative. This strategic hire played a pivotal role in maintaining high-quality customer service while accommodating increased demand.By successfully implementing these initiatives, I contributed to Lisa's Popcorn's reputation for outstanding customer service and played an instrumental role in supporting the company's growth and customer satisfaction.

In addition to my role as Director of Customer Service, I have taken on the responsibilities of leading the social media and email marketing efforts at Lisa's Popcorn. This dual role has allowed me to leverage my skills in digital marketing to enhance the company's online presence and drive revenue growth.- Social Media Management: Orchestrated the creation of all social media content, including crafting engaging copy and selecting visually appealing images. This involved developing a content strategy that aligned with our brand identity and resonated with our target audience.- Email Marketing Expertise: Assumed full control of email marketing campaigns and customer flows. This encompassed designing and executing effective email campaigns, resulting in a remarkable increase in attributed revenue from Klayvio campaigns and flows, totaling $101,000, representing a substantial 130.3% YoY growth.- Content Calendar Development: Designed and implemented content calendars to ensure a consistent and cohesive online presence across social media platforms. This approach facilitated better planning and organization of marketing efforts.Notable Improvements in Email Marketing:- Attributed Revenue: Achieved an impressive 130.3% increase in attributed revenue from email marketing campaigns and flows, demonstrating the effectiveness of the strategies implemented.- Average Order Value: Elevated the average order value by 4%, contributing to increased revenue per customer.- Average Units Ordered: Drove a notable 25% increase in the average number of units ordered, reflecting improved customer engagement and satisfaction.- Returns Reduction: Implemented strategies that led to a remarkable 54% reduction in returns, showcasing the quality and relevance of marketing messages.- Online Store Conversion Rate: Successfully improved the online store conversion rate by 3%, resulting in a higher conversion of website visitors into paying customers.

As a Registered Behavioral Therapist, I provided crucial support to children with autism by designing and implementing effective Applied Behavior Analysis (ABA) treatment programs. My commitment to data-driven decision-making and continuous improvement allowed me to make a positive impact on the lives of children and their families.

Designed the website, sales funnels and led marketing campaigns to drive traffic into the gym.Restructured programs offered to customers and overall experience.Led meetings with personal trainers to better tailor and understand our clients needs which led to higher client retention.