Morgan Gaspard Email & Phone Number

Las Vegas, Nv, Us

Las Vegas, Nevada, United States

Operated Public Relations, Media Relations, Social Media Strategy, Content Creation, Copywriting, Press Release Distribution, Media Buys, Advertising, Website Strategy, Award Submissions, Email Strategy, Product Branding, Sponsorship Deals, Trade Show Contracts and Booth Design. Increased editorial coverage by over 30% in secured editorial articles in industry-leading publications: CDC Gaming Reports, Gaming America, Gambling Insider, InterGaming, Canadian Gaming Business, GGB News, Market Insider, Tribal Gaming & Hospitality and more.Secured 10 industry award wins or nominations: Global Gaming Awards, Gaming & Leisure Industry Awards, Top Tech Las Vegas, CDC Gaming Reports Women Rising and 40 under 40 lists and GGB Emerging Leaders.Increased web traffic by 50% via implementing new strategy and overseeing complete website rebuild.Press Release copywriting and distribution.Email strategy and execution using Hubspot and Mailchimp.Created branding for 10 unique product offerings and the overall OPTX brand.Social media content creation and strategy for LinkedIn, Facebook and Instagram.

Las Vegas, Nevada Area

Led multiple accounts in diverse fields including automotive, financial, gaming, hospitality and non-profit. Drove strategic campaigns across digital, email, print, public relations and social media. Supervised brand guidelines and strategy across all media channels to ensure cohesive and data-driven campaign results for all clients. Grew client accounts for the agency by reporting the analytics for successful campaign results. Stayed informed on all client industry trends and best practices. Oversaw the implementation of a CRM tool for the entire agency.

Las Vegas, Nevada Area

Managed the Luxury Brands portfolio of Red Rock Resort, Green Valley Ranch Resort and Palms Casino, as well as, company-wide food and beverage advertising initiatives and new product launches. Worked with the internal creative team and external creative agencies to fulfill the unique advertising, branding and marketing goals of each account, in order to influence customer behavior and drive increases of business. Maintained exceptional organization and communication between the advertising, creative, social and media teams to flawlessly execute all advertising and marketing goals.

Las Vegas, Nevada Area

Oversaw the advertising creation and implementation of the new Palms brand during the $615 million property-wide expansion. Strategically created local, regional and national advertising communications to drive customer visits and ultimately revenue to the property. Managed the advertising efforts of new restaurant and gaming venue openings to facilitate the on-brand messaging throughout the planning and opening phases. Worked with internal and external creative and marketing professionals to hone the new Palms voice and brand.

Greater Los Angeles Area

Managed top-tier casino, hospitality and retail client strategic needs while assisting them in identifying and developing digital strategies for reaching consumers, influencing behavior and increasing revenue. Worked with clients, as a partner, to achieve their marketing and advertising goals while staying compliant with regulations governing the mobile and email space. Developed strong client relationships to ensure long-term client growth with mobileStorm.

Red Rock And Green Valley Ranch Resorts

Strategically planned regional, national and local direct mail and email, collateral such as: on and off-property signage, static outdoor boards, digital boards, local and regional advertisements and radio, for two AAA Four-Diamond resorts. Developed and implemented advertising and public relations campaigns that support brand and property awareness. Coordinated social media and web marketing. Identified and implemented best-practice opportunities. Acted as the property liaison to the corporate offices.

Planned and executed public relations campaigns for 19 properties, including but not limited to: charitable giving, team member features, gaming, hotel, restaurant, spa and entertainment campaigns. Oversaw local and national photo shoots, filming, FAM trips and strategic planning for press releases acting as office liaison for local and national media.

Green Valley Ranch Resort

Implemented all property advertising including but not limited to: collateral management, traditional print development, media, and digital.