Morgan Murray Email and Phone Number

• Work with the associate director of social media to define key strategic opportunities and their potential image to the client/agency relationship and goals.• Consistently drove KPI engagement rates by implementing data-driven strategies that boosted audience interaction, optimized content performance, and increased overall social media visibility for our clients• Experience managing extensive annual budget oversight and project cost management •Lead project management and overall implementation of social media strategies in collaboration with cross-functional teams•Led initiatives in audience segmentation and retargeting through paid media, creating targeted campaigns that drive engagement and conversions by tailoring content to specific audience demographics and behaviors•Develop briefs to kick off the team and manage content maps and calendars for upcoming channel content•Work with creatives to develop thoughtful, organized, and insightful points of view supported by research and data, ultimately leading to business solutions•Reviews studio performance, efficiency, and effectiveness and provides insights and guidance for continual improvement•Regularly conduct market research and analyze competitor social media strategies to identify emerging trends and optimize our campaigns• Be the day-to-day client contact and critical stakeholder for assigned brands•Develop and execute social strategy with a focus in the beauty industry and wellness industry• Serve as a brand subject matter expert regarding social media executions•Managed five direct reports on their performance and had weekly one-on-ones to discuss project progress and individual goals•Weekly client presentations to the client to present briefs, content maps, and content calendars

• Orchestrate and enhance social media strategies through “storytelling marketing” across diverse platforms, including Pinterest, Instagram, YouTube, LinkedIn, Facebook, and Tik Tok, resulting in 20% growth in Instagram followers • Track engagement with Meta Business Suite and Instagram analytics to further understand prospect interest, facilitate more relevant social media posts and develop digital campaigns to increase brand visibility and engagement • Seamlessly integrate HubSpot CRM with other marketing and sales tools, enhancing data and streamlining communication.• Proficient in HubSpot CRM and other marketing and sales tools to streamline workflows and manage client relationships. • Craft Clear, concise, and impactful messages in the brand's voice to engage audiences across various platforms. • Collaborate with cross-functional teams to develop and implement strategic communication campaigns.

• Leveraged SEO strategies to secure top positions on Google for critical keywords, driving organic traffic • Proficient in WordPress and managed a thriving blog, Less or Morgan, generating a readership of over 68,000 views • Successfully built and developed a recognizable personal brand.• Produced compelling Instagram content, stories, and reels using Canva and automated scheduling via Hootsuite.• Developed a business website featuring a landing page, blog, and resources using WordPress.• Worked with brands to collaborate on affiliate marketing strategies.

• Utilized HubSpot CRM to organize and maintain client connections and manage deal reports • Created and crafted Instagram content, stories, and reels using Canva and implemented automated scheduling, increasing engagement.

• Manage all content creation produced by ECOmersion• Write weekly articles and blog posts • Social media manager Facebook, Instagram, Twitter• Develops SEO strategies for increasing traffic to the website • Face-to-face marketing to community and local business outreach • Photographer and videographer • Manage partnerships with other businesses

• Collaborated with the Public Relations Director to manage projects and meet deadlines.• Translated interviews and reports into compelling stories for direct communication to consumers.• Conducted direct email outreach and sales calls to gather resources for events across the Metro DC area.• Engaged prospective companies and journalists to source information and facilitate communication.

~Creative writer for an online publication ~Resposible for editing and creating weekly articles

~Climbing instructor ~Facilitate groups safely and effectively through field games, low ropes course tasks, Alpine Tower, and Odyssey Course ~Lead adventure trips such as backpack, camping, canoeing, hiking, etc. ~Manage rentals of equipment and inventory~Act as a role model and leader within the program and directly train and assist in mentoring new staff~Handle point of sales while using great customer service. ~Work outdoors in various weather conditions~Belay and assist participants at the climbing wall ~Adapt to group goals and needs while debriefing and leading activities

~Give tours to new incoming students ~Work in community outreach ~Represent the University during panel discussion ~Advocating for University policy ~Run orientation events throughout the year ~Proficient in the University's historical information

~Coordinates Conference delegates ~Communication Lesion for East Carolina University's Residence Hall Association to other affiliated schools ~Attends state, regional, and national leadership conferences for East Carolina University~Assists with programming for Residence Hall Association~Attends weekly meeting of executive board meeting and general assembly meetings ~Build relationships with Residence Hall Association members

~Creative writer ~Content Designer ~Weekly posting of articles