Morgan Sava Email & Phone Number

State College, Pennsylvania Area

Moon Township, Pa

Moon Township, Pa

Marketing Communications Manager – Responsible for managing integrated marketing communications programs for commercial distribution products as well as specifying engineers, healthcare/institutions and utility market segments•Develop and manage integrated marketing communications plans for product launches, oversee marketing communications components including collateral development, promotional and public relations strategy, email communications, interactive and budget•Manage strategic and tactical execution of two customer symposiums annually and increased attendance by 35 percent•Instrumental in revamping product launch process to increase collaboration and implemented launch calendar for stronger planning and visibility among stakeholders• Interface between divisional stakeholders and centralized marketing team to develop, implement and track marketing communications campaigns• Manage and execute trade shows including strategy, pre and post-show promotion and budget spend by eliminating shows delivering little ROI•Implement lead generation strategies to drive product awareness and sales. Prioritize leads sales follow-up based on budget, authority, need and timeframe.•Leverage interactive marketing to eliminate unnecessary spend• Created, managed and implemented Marcom roll-out of channel programs• Responsible for managing annual marketing communications budgets to accompany strategic and tactical divisional campaign plans• Execute market research and assist with VOC efforts to help drive product positioning and messaging• Act as a centralized contact for coordinating various agency partners, including public relations, media buying, web marketing and trade show partners

Responsible for the development, management and execution of annual strategic marketing communications plans designed to build brand awareness, grow sales backlog, increase market share and differentiate the organization.- Relationship lead between L.R. Kimball and industry associations to establish mutually beneficial relationships that drive greater value for the coorporation- Execute thought-leadership campaigns to create a leadership position; increase share of voice in the industry; raise awareness for new services; generate a more favorable brand perception and increase the level of engagement between the brand, clients and prospective clients- Responsible for managing multiple, multi-channel, targeted marketing communication campaigns including digital/e-communications, e-mail marketing, trade show and event marketing, social media, direct mail, media relations and advertising, and webinars- Act as the core liaison between business development and marketing to establish marketing and sales alignment and design and lead generation campaigns- Market knowledge of a wide range of infrastructure industries such as public safety/telecommunications, energy, local government, water and wastewater, commercial and Department of Defense/federal government - Contribute to the development of a brand management strategy that builds strategy based on market dynamics, market research, competitive activity and industry, economic and business and financial trends- Coordinate between various marketing partners and integrate tactics among public relations agency, media buying, web marketing and trade show firm- Implemented a cost-effective trade show strategy that resulted in higher ROI including an average 50% increase in leads, lower cost/impression and cost per lead- Helped lead the development and strategy of a digital marketing infrastructure

- Strategic marketing communications planning, consultation and execution for b2b companies- Project manager for advertising campaigns, direct mail campaigns, market research projects, and other marketing activities- Brand development and maintenance- Business development for the agency to increase client list- Creative strategy development- Collateral copywriting- Client liaison

Responsible for planning and executing all marketing activities to meet objectives aligned with strategic goal of organization.- Direct corporate rebranding and identity initiatives- Manage redesign of website, including customer site and intranet, assist in SEO efforts- Supervise advertising budget of $60K- Plan and implement all corporate events and trade shows