Morgan Jarrett Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

• Leads team of technical managers to support Cox’s Digital Media COE in audience creation, tagging maintenance, and long-term durability planning. Oversees data governance review and approvals for onboarding new partners.
• Manages partnerships between Cox, advertising (Google, Amazon, Social), technical and agency partners to ensure alignment on Cox Media strategy, partner platform configuration, and campaign deployment.
• Develops and maintains AdTech quarterly roadmap based on Media Strategy, vendor contracts, partner offerings and the state of the MarTech industry.
• Designed and built marketing lead management reporting to inform executive leadership on performance for lead-based media optimization. Collaborated with boundary partners to scale across Cox marketing channels.

Atlanta, Georgia, United States

• Oversaw the identification and resolution of marketing and account tagging discrepancies using Tealium iQ Tag Manager, ensuring data integrity across platforms.
• Streamlined team’s work intake, progress tracking, and prioritization to align seamlessly with leadership goals and key initiatives.
• Maintained and enhanced Adobe Analytics configurations, collaborating with Cox Technology to implement new variables, improve tagging, and activate advanced reporting capabilities.
• Delivered impactful analyses and recommendations to marketing leaders, presenting quarterly business review metrics that influenced executive decision-making.

Atlanta, Georgia, United States

• Supports prospective customer analytics design to measure effectiveness of online tactics to attain new customer relationships; including measuring campaign effectiveness, impacts of buy flow changes, and supporting.
• Prepares and presents analysis findings, recommendations, and QBR metrics to key marketing leaders with direct impact on executive-level decisions.
• Planned and built streamlined traffic and order Tableau dashboard for Online sales, integrating previously disparate Adobe Analytics and in-house data.
• Operates large data volumes from various data sources. Comfortable with using SQL and ETL via Alteryx. Transforms data into actionable insights using Adobe Analytics, Tableau, and Alteryx.

Greater Atlanta Area

• Developed analytics review for major strategic accounts; includes assessing account business needs, determining project timeline, proactively gather, analyze, and synthesize client and Cox Automotive data, and present.
• Utilized current industry/market KPI's to assist clients in assessing position in the regional market and competitive landscape
• Gathered business requirements and determines best execution of data gathering and vizualization to address client concerns and needs

Greater Atlanta Area

• SKU Profitability and Transportation Analysis
• Identified high and low performing SKUs within a product line, determined improvement areas across the transportation network, and a bottoms-up validation of the P&L to identify possible gaps.
• Built cost analysis on current-to-future state lane utilization through various lane consolidation scenarios using Alteryx and Excel. Essbase and FDMEE Implementation
• Led development and execution of End User Training for using Oracle Essbase and Smart View. Facilitated trainings across China for approximately 25 end users.
• Responsible for the creation of the Business and Functional Design Documents.Business Development Activities
• Created operational benchmarking assessments evaluating potential client’s revenue, operating expense and investment in order to identify new business opportunities.

Greater Chicago Area

• Business Apps - Oracle Associate
• Member of Project Management Office: Owned team SharePoint and test script database, managed invoicing, budget and forecasting for project team of approximately 40 onshore and offshore resources.
• Owned tracking of project timeline and project risk and issue log.
• Created template for bi-weekly report to Steering Committee; responsible for weekly population and distribution of report.
• Internal firm initiatives included team member of PwC’s Georgia Tech recruiting team and membership of International Associates Network

Master Of Science (M.S.), Supply Chain Engineering

Bachelor Of Science (B.S.), Industrial And Systems Engineering, Cum Laude

Activities and Societies: AIESEC Georgia Tech, Institute of Industrial Engineers, GT Residence Hall AssociationConcentration in Economic.