Morgan Mitchell

Morgan Mitchell Email and Phone Number

Senior Content & Media Leader | Award Winning Brands | Global Content Strategy | Portfolio & Audience Growth | Ex Warner Bros Discovery, Discovery Networks and Disney
Morgan Mitchell's Location
Greater Sydney Area, Australia
Morgan Mitchell's Contact Details

Morgan Mitchell work email

Morgan Mitchell personal email

n/a
About Morgan Mitchell

Experienced content and programming leader with over 18 years’ experience in the ANZ linear subscription and digital market, specifically working in the Lifestyle, Factual, Crime and Kids space. Most recently, Morgan headed up the Content and Curation for the ANZ Pay TV portfolio at Warner Bros. Discovery, leading the programming and acquisition strategies for Discovery Channel, TLC, Investigation Discovery, Turbo, Animal Planet and Living Channel (NZ) on Foxtel, Binge, Fetch and Sky.Morgan has worked across numerous brands and brand strategies including Discovery Channel, TLC, HGTV, Investigation Discovery, Food Network, Oprah Winfrey Network, Travel Channel, Animal Planet, Discovery Kids, The Living Channel, Discovery Home and Health, Cartoon Network, Boomerang, Disney Channel and Disney Junior on linear and VOD platforms. Morgan has extensive experience in launching channels and multiple brands in market and has a proven record with YOY audience growth amongst key demos on her portfolio of brands. She has solid experience in content strategy across linear, digital and streaming platforms, having been part of the Discovery Plus content planning team for the proposed streaming service in the ANZ market and working with the development team in creating local Exclusive Originals.More recently, she brought the Australian Pay TV portfolio to its highest commercial rating year on record for Foxtel in 2023 on Foxtel and Sky.

Morgan Mitchell's Current Company Details

Senior Content & Media Leader | Award Winning Brands | Global Content Strategy | Portfolio & Audience Growth | Ex Warner Bros Discovery, Discovery Networks and Disney
Morgan Mitchell Work Experience Details
  • Warner Bros. Discovery
    Associate Director, Pay Tv Content Curation
    Warner Bros. Discovery Jul 2021 - Jul 2024
    Sydney, New South Wales, Australia
    Head of Content and Curation for the ANZ Pay TV Portfolio, overseeing the programming and acquisition strategy for Discovery Channel, TLC, Turbo, Investigation Discovery, Animal Planet and the Living Channel on Foxtel, Fetch and Sky NZ.
  • Warner Bros. Discovery
    Senior Programming Manager
    Warner Bros. Discovery Mar 2020 - Jul 2021
    Sydney, New South Wales, Australia
    Managing the content and programming strategies for Discovery's Lifestyle channels, working across numerous brands including TLC, Investigation Discovery, Travel Channel and HGTV. Managing the SVOD, EVOD, and linear schedules across both Australia and New Zealand.Key Achievements:* Brought TLC ANZ to it's highest rating year ever in 2020, growing both audiences and share in commercial demo.* Project Managed the Sky NZ launch of Investigation Discovery, and established the channel as the #3 Pay TV channel on Sky for W25-54 within it's first 3 months.* Introduced and curated TLC's second annual paranormal stunt, "30 Nights of Fright" in April 2021, delivering double digit growth for commercial audiences.
  • Warner Bros. Discovery
    Programming Manager | Investigation Discovery & Tlc
    Warner Bros. Discovery Mar 2017 - Mar 2020
    Sydney, Australia
    Managing the content and programming strategy for TLC and Investigation Discovery Australia/New Zealand across linear, VOD and digital platforms, driving audience growth and advertising awareness across her portfolio of brands.Key Achievements:* Achieved both TLC Australia and TLC New Zealand's highest rating year on record in 2019, with double digit YOY growth amongst all key demos.* Established TLC NZ as the #1 Network for Women 25-54 (including sports) in 2019.* Project Lead for the 2020 Australian channel launch of Investigation Discovery, managing a team of department heads across all business functions including programming, creative, media planning, operations, marketing and publicity.* Successfully launched TLC's local short form digital platform, www.ilovetlc.com, managing the digital strategy, editorial rollout and copy.* Introduced TLC's inaugural paranormal stunt, Ghostober, in October 2019, achieving double digit growth in all key demos.
  • Warner Bros. Discovery
    Assistant Manager, Programming | Tlc & Discovery Kids
    Warner Bros. Discovery Sep 2015 - Mar 2017
    Sydney, Australia
    Managing the programming, acquisitions and scheduling responsibilities for TLC Australia, TLC New Zealand and Discovery Kids Australia. Responsible for devising innovative programming stunts to drive audience, affiliate and advertising awareness. Morgan played an integral part in the launch of TLC within the New Zealand market in September 2015. Driving the programming and scheduling strategy, Morgan has contributed to the success of TLC NZ as a market leader in the NZ STV female demographic.
  • Warner Bros. Discovery
    Programmer | Tlc, Animal Planet & Discovery Kids
    Warner Bros. Discovery Jul 2013 - Aug 2015
    Responsible for the programming strategy, ratings, on-air planning and brand development of TLC Australia, Discovery Kids Australia and Animal Planet Australia/New Zealand. Utilising research data to determine content suitability across all channels. Morgan also played an integral part in the 2014 re-brand of TLC within the Australian market, driving the programming strategy which resulted in year on year audience growth and increase in audience share within the competitive Australian STV female demographic.Morgan was also responsible for the introduction of numerous successful channel stunts across her portfolio of channels including TLC's annual wedding stunt, 'Bridal March', TLC's 'Man vs. Hangover', Animal Planet's 'Monster Week', and the introduction of Animal Planet's inaugral cat stunt, 'Meowathon' which achieved double digit audience growth in 2015.
  • Brown-Forman
    Customer Marketing Executive
    Brown-Forman Dec 2011 - Jun 2013
    Responsible for the implementation of promotional programs across national customer chains for Jack Daniel’s and the Jack Daniel’s Family of Brands. Driving all internal marketing PR and coordinated the monthly Jack Daniel’s Family of Brands press and trade media.
  • Discovery Inc
    Programming Executive | Discovery Channel, Discovery Home & Health And Animal Planet
    Discovery Inc Dec 2009 - Dec 2011
    Sydney, Australia
    Responsible for the strategic planning, scheduling and overall programming of Discovery Channel Australia/New Zealand, Discovery Home & Health Australia and Animal Planet Australia/New Zealand.
  • Disney Theatrical Group
    Ea To The Vp/Md
    Disney Theatrical Group Jul 2009 - Dec 2009
    EA to the VP of Disney Theatrical Group Australia during the 2009 National Australian Tour of 'Mary Poppins'. Responsible for the overall administration and management of the DTG team, cast and crew and senior executive staff.
  • The Walt Disney Company
    On-Air Scheduler | The Disney Channel
    The Walt Disney Company Mar 2008 - Jul 2009
    Sydney, Australia
    Managed the scheduling responsibilities for Disney Channel ANZ. Duties included the creation and maintenance of daily transmission logs for broadcast, promo optimization and placement, whilst maintaining localised schedules through regional programming.
  • The Walt Disney Company
    Traffic Assistant | Disney Channel & Disney Junior
    The Walt Disney Company Mar 2007 - Mar 2008
  • Nine Network Australia
    Intern, Wardrobe & Talent Styling
    Nine Network Australia Apr 2000 - Oct 2000
    Sydney, Australia
    Completed 6 months work experience at Channel Nine in the Wardrobe Department while studying for the HSC. Worked on numerous programs including Hi-5, Sixty Minutes and Australia's Funniest Home Video Show.

Morgan Mitchell Skills

Event Management Sponsorship Broadcast Strategic Planning Media Planning Entertainment Marketing Television Public Relations Brand Development Event Planning Integrated Marketing

Morgan Mitchell Education Details

  • Unsw
    Theatre, Film & Performance Studies
  • Unsw
    Film, Theatre And Performance Studies
  • Bradfield College
    Bradfield College
    Arts, Entertainment, And Media Management

Frequently Asked Questions about Morgan Mitchell

What is Morgan Mitchell's role at the current company?

Morgan Mitchell's current role is Senior Content & Media Leader | Award Winning Brands | Global Content Strategy | Portfolio & Audience Growth | Ex Warner Bros Discovery, Discovery Networks and Disney.

What is Morgan Mitchell's email address?

Morgan Mitchell's email address is mo****@****ery.com

What schools did Morgan Mitchell attend?

Morgan Mitchell attended Unsw, Unsw, Bradfield College.

What skills is Morgan Mitchell known for?

Morgan Mitchell has skills like Event Management, Sponsorship, Broadcast, Strategic Planning, Media Planning, Entertainment, Marketing, Television, Public Relations, Brand Development, Event Planning, Integrated Marketing.

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