Morgan Broome Email & Phone Number

United States

- Secured & managed +$150k in talent bookings per month- Generated 61 new and lucrative talent leads over 20 months on IG, Tiktok and YouTube- Managed average of 50 campaigns per month; facilitated shipments, briefs, approvalsand live dates of each- Evaluated campaigns for ROI, CPV, CPM, CPA success + implemented optimizations- Optimized roster of 92 talent over 25 brand clients- Negotiated test, renewals and long-term partnerships to ensure brand/talent cohesion

Dallas, Texas, United States

- Grew Instagram audience from 4k to 40k in 1 year (direct correlation to sales)- Managed paid ad program to produce over +3% ROI- Managed social platforms + influencer marketing program with a $50k budgetto produce over $200k/month- Oversaw promotional email and SMS programs to reach +40% open rates

- Grew Instagram followings organically by at least 15% in six months- Negotiated + pitched rates and reviewed contracts to secure 3+ brand campaigns/mo.- Created and evaluated weekly marketing emails to increase brand exposure and revenue,secure +48% open-rate and +7.8% CTR- Managed and created editorial calendars- Analyzed success/failure of organic and paid campaigns

Plano, Texas

Social Media/Influencer Strategy• Plan & execute social media strategy across multiple platforms, including content creation photography/imagery selection and content calendar curation. • Preserve cohesive brand image & engage with influencers and followers. Increased Instagram following by 45.3% throughout employment.• Launch & maintain influencer marketing campaigns, including direct communication with influencers & future collaboration strategy. Single campaign gained over… Show more Social Media/Influencer Strategy• Plan & execute social media strategy across multiple platforms, including content creation photography/imagery selection and content calendar curation. • Preserve cohesive brand image & engage with influencers and followers. Increased Instagram following by 45.3% throughout employment.• Launch & maintain influencer marketing campaigns, including direct communication with influencers & future collaboration strategy. Single campaign gained over 400k new impressions.• Lead hands-on social media coverage of events including New York Fashion Week• Track valuable & powerful analytics from posts/campaigns including click-through impressions and SEO referral visits. Media & Client Relations•Coordinate & tailor pitches according to editorial calendars.•Maintain solid & trusting relationships with international clients, beauty editors & brand teams•Secure press, lead teams & assist in show design for New York Fashion Week, etc.Marketing Strategy & Promotions•Direct multiple facets of product promotions including creation of promotional graphics, merchandise branding and web platform integration. Inform & lead 7+ distribution teams across the U.S. in promotional activation.•Build & refine sales and marketing materials to enhance brand positioning.•Support client relationships & meet marketing requests in a timely manner. Direct Birchbox deployment, which has garnered over 100k new exposures to the brand.•Execute monthly direct marketing campaigns.Graphic Design•Drive sales & brand awareness by designing various communication materials across print (displays, brochures, packaging, advertisements) and web (GIFs, Instagram stories & posts, Facebook ads, banners, logos and videos).Web Design & Maintenance•Implement promotions, product launches & design refreshes onto website using Shopify e-commerce platform.•Partner with web developer to create custom site features. Show less

Plano, Texas

Trade/Consumer PRGained label.m USA Professional Haircare over 15 media hits in an 8 month period, created enticing pitch content and maintained editorial relationships which led to earned media. - Media Relations- Editorial submissions- Follow trade calendars- New, fresh ideas for content submissions- Advertising schedule submission & creative deadlines- Research and production of innovative PR strategiesGraphic Design- Adobe Suite Expertise -… Show more Trade/Consumer PRGained label.m USA Professional Haircare over 15 media hits in an 8 month period, created enticing pitch content and maintained editorial relationships which led to earned media. - Media Relations- Editorial submissions- Follow trade calendars- New, fresh ideas for content submissions- Advertising schedule submission & creative deadlines- Research and production of innovative PR strategiesGraphic Design- Adobe Suite Expertise - Start-to-finish design creation for print & webWebsite - Assist with re-design - Content management- Content creationOther ResponsibilitiesEvent Planning/AssistancePromotion Show less

-Creating PR documents: Press release, infographic, fact sheet, media kit, backgrounder, feature story-Obtaining Fundraising Clients-Researching Client Wants/Needs

-Media Relations-Client Relationship Management -Social Media Campaign Creation-Campaign Implementation & Evaluation -Event Design/Planning-Created Promotion Materials

Bachelor'S Degree, Public Relations, Senior

Activities and Societies: Pi Beta Phi 3.7 GPA Deans List; Spring '15, Summer '15, Fall '15 Presidents List; Fall '16

Education record