Morgan D. Email & Phone Number

Chicago, Illinois, United States

• As a Senior User Acquisition Manager, I own mobile app user acquisition strategy from start to finish. I determine the best marketing tools needed to understand performance and assist in their implementation. I partner.
• Transitioned UA ownership in-house, allowing budget to be directly applied to user-generating channels.
• Established partnership with MMP to improve mobile app tracking and optimization by source.
• Reduced MAU CPA by over 42% and increased conversion by almost 15% in a period of six months.
• Addressed campaign inefficiencies, saving over 6% in media spend while increasing MAU almost 2% QoQ.

Cedar Falls, Iowa

• At SciPlay, I directed user acquisition activity worth millions of dollars through diverse channels and partners to achieve KPI targets. I identified, evaluated, and set KPI benchmarks relevant to the social casino.
• Reached revenue per paying user of 30% above industry average on Facebook.
• Pioneered new marketing channels and solutions as early adopter to take advantage of open inventory.
• Managed a monthly budget that grew 50% YoY on average compared to the industry estimate of 30%.
• Ensured maintenance of benchmark ROI as per industry standards and generated 475K+ installs in period of only six months.

Waterloo, Iowa Area

• In this tenure, I facilitated account managers with sales of various digital advertising products including SEM, SEO, social media, targeted display, email marketing, and web design. I ensured clear communication and.
• Assisted sales representatives in educating and guiding clients regarding digital marketing benefits.
• Headed initiation of new digital products to sales representatives and clients as agency developed offerings.
• Recorded first digital advertising sales within the company.

Bachelor Of Arts (B.A.), Marketing - Advertising

High School Diploma, General Studies