Morgan D. Email & Phone Number

Chicago, Illinois, United States

As a Senior User Acquisition Manager, I own mobile app user acquisition strategy from start to finish. I determine the best marketing tools needed to understand performance and assist in their implementation. I partner with cross functional teams to identify growth opportunities and formulate a strong plan of action to leverage those opportunities and meet conversion goals. I manage budget allocation and a diverse range of marketing channels to drive both paid and organic acquisition. I report on channel performance and implement learnings to continuously improve results.Key achievements and contributions:• Transitioned UA ownership in-house, allowing budget to be directly applied to user-generating channels.• Established partnership with MMP to improve mobile app tracking and optimization by source.• Reduced MAU CPA by over 42% and increased conversion by almost 15% in a period of six months.• Addressed campaign inefficiencies, saving over 6% in media spend while increasing MAU almost 2% QoQ.

Cedar Falls, Iowa

At SciPlay, I directed user acquisition activity worth millions of dollars through diverse channels and partners to achieve KPI targets. I identified, evaluated, and set KPI benchmarks relevant to the social casino industry and historical performance for tracking and optimization. I devised and implemented robust strategies and technologies to upgrade solution offerings. I nurtured effective collaborations with team leads and external business partners to establish new marketing platforms. I fostered long-term relationships with key stakeholders to accomplish strategic objectives. I monitored consumer behavior and LTV while consistently reporting results and implementing learnings. I created new marketing assets in coordination with various art studios.Key achievements and contributions:• Reached revenue per paying user of 30% above industry average on Facebook.• Pioneered new marketing channels and solutions as early adopter to take advantage of open inventory.• Managed a monthly budget that grew 50% YoY on average compared to the industry estimate of 30%.• Ensured maintenance of benchmark ROI as per industry standards and generated 475K+ installs in period of only six months.

Waterloo, Iowa Area

In this tenure, I facilitated account managers with sales of various digital advertising products including SEM, SEO, social media, targeted display, email marketing, and web design. I ensured clear communication and thorough implementation to accomplish clients' marketing objectives. I lead execution of SEO, social media, and blogging techniques to sustain healthy and positive digital presence for company's digital agency brand.Key achievements and contributions:• Assisted sales representatives in educating and guiding clients regarding digital marketing benefits.• Headed initiation of new digital products to sales representatives and clients as agency developed offerings.• Recorded first digital advertising sales within the company.

Bachelor Of Arts (B.A.), Marketing - Advertising

High School Diploma, General Studies