Morgane Hamon Email & Phone Number

Hong Kong

Key markets: Hong Kong, Singapore, Vietnam, Philippines, Thailand, Indonesia, UAE• Strategic marketing leadership: defines and executes APRIL’s marketing strategy across Asia and the Middle East. • Digital tools development: leads the strategic development and continuous enhancement of digital tools, including a mobile app, online portals, and sales funnels. Fosters cross-functional collaboration to align tools with customer demands and operational efficiency.• Market expansion and integration: supported brand and product launches in Indonesia and the UAE. Facilitated the successful integration of two acquired companies by ensuring comprehensive product literature, digital tools, and communication support were available.• Content strategy and management: oversees the planning, creation, and tracking of digital content, including articles, social media, and video content, both in-house and through digital agencies.• Marketing materials development: contributes to the development of marketing materials by providing content and guiding the artistic vision to effectively communicate our value proposition.• Event management: oversees the organisation of 15+ corporate events and sponsorships annually across all active markets.• Public relations and brand awareness: manages PR activities and develops brand awareness through strategic partnerships and communication initiatives in direct collaboration with the global HQ.

Hong Kong

📍 APRIL Asia focuses on key markets such as international long-term health insurance for individuals, families and companies as well as medical assistance.Job Responsibilities:• Definition of social media strategy (SMO, SMA)• Design and publishing of internal and external communication supports• Partnerships & sponsorship management• Events management (product launches, corporate events)• Customer journey optimisationAchievements:• Gradually increased brand awareness about a new entrant on the market through online and offline communications and advertising• Improved customer experience by collaborating with operations departments and supporting our brokers through sales process• Worked on key projects such as: development of a mobile application, global website redesign, outdoor advertising, corporate events organization, events sponsorshipKey countries: Hong Kong, Singapore, Vietnam, Philippines, Thailand

France

Dynamique Voile is a young sailing team taking part in the Tour de France à la Voile, a national sailing competition generating extensive media coverage.• Digital marketing: social media strategy, website management, newsletters campaigns• Creation of communication and advertising supports• Sponsorship: prospection for new partners, crowfunding• Press relations• Events management KEY ACHIEVEMENTS• Raised $50,000 for the project by involving sponsors and private donators• Published day to day articles, social media posts and press releases• Organized four events to raise funds and attract media coverage (boat inauguration sponsored by Olympic champion Alain Bernard, boat exhibitions)• Managed relations with the press, photographers and sponsors; got several publications in local pres and specialized magazines

Région De Denpasar, Bali, Indonésie

Marketing strategy development for several companies operating in the luxury travel industry (luxury villas resort, cruise boats, art gallery, fashion brand)• Operational Marketing (customer database creation, product positioning, targeted marketing campaigns)• Business Development (development of partnerships with key actors of the travel industry, B2B negotiation, budget management)• Digital Marketing (social media strategy, website management, newsletters and emailing campaigns)• Public relationsKEY ACHIEVEMENTS• Developed a new range of high-end services for the companies’ elite customers• Established partnerships with 30 new providers after selecting best quality offers and negotiating rates (Target markets: Australian and Europe; upmarket customers)• Defined and implemented the social media strategy of 8 companies• Increased the Group’s market recognition and built a strong online image• Re-organized customers database system to make direct marketing campaigns more efficientt and successfully increased customer engagement by improving social media presence and optimizing corporate websites• Developed strong graphic skills by designing marketing supports

La Rochelle Area, France

Région De Ajaccio, France

Région De Hambourg, Allemagne

During my gap year in Hamburg (Germany), I taught French as a foreign language to German students and assisted a French teacher at a primary school.

Master'S Degree In International Business, International Business (Focus: Asia Pacific Region)

Trilingual Master's Degree in International Business (French, English, Chinese) Key focus of programme: Asia Pacific market

Bachelor'S Degree, Foreign Languages And International Business

Bachelor's Degree in Foreign Languages and Business (English, Chinese, German)

International Business And Chinese

- Intensive Chinese courses - Supply Chain Management - How to do business in China - Chinese Financial System - Negotiation Skills

High School/Secondary Diploma Programs

French High-School Diploma (A Levels)