Morgan Phillips Email & Phone Number

Social Media Strategy and Community Engagement: Develop and implement social media strategies across Instagram, Facebook, and LinkedIn to promote Council activities and drive community engagement. Monitor performance and provide recommendations for improvement, ensuring all content aligns with Council guidelines.Content Creation and Collaboration: Create and publish content for social platforms, collaborating with designers on promotional materials and branding. Capture photography and videography for Council events, using it for social media and corporate materials.Governance and Policy Alignment: Ensure all content adheres to Council policies and regulations, providing clear processes for approvals and maintaining transparency. Regularly review and update social media and engagement protocols to align with best practices and organizational goals.Community Outreach and Engagement: Lead community engagement initiatives, participate in Council events, and explore new ways to engage diverse stakeholders. Maintain a register of engagement activities for monitoring and evaluation across the organisation.

Melbourne, Victoria, Australia

Ecommerce: Management of two online stores (Shopify Plus), site maintenance & promotional updates, visual merchandising, content uploads, copywriting and pricing through AP21. Online strategy and execution with a focus on sales, sessions, ATV, CRO and retention. Pre and post campaign analysis.Troubleshoot and optimise CX and UX in partnership with Web Development agency.Digital Marketing: Content development, influencer outreach, weekly eDM program and flow management (Klaviyo), Meta/ google ads marketing, and agency team management. Iconic & Myer Marketplace Management: Product and asset management through Iconic Seller Center & Myer portals. Maintain online promotional calendar and executions. Maintain sales KPIs, brand standards and relationship management. Introduced and maintained Iconic sponsored ads.

Melbourne, Victoria, Australia

During my tenure as a Digital/Ecommerce Executive at Jo Mercer, I played a key role in driving record sales months online, both in Australia and New Zealand. My initial contract was extended and I was offered a full-time opportunity.My responsibilities included managing the weekly eDM program, overseeing paid social promotions and organic channels, assisting with all site management and internet programs, stock control and category management, and assisting with database acquisition strategies and incentives. I curated and analyzed all related reporting and analysis, assisted with all local marketing initiatives, briefed and coordinated secondary photoshoots, and assisted the brand manager with talent acquisition and feedback. I organized and chaired weekly meetings, prepared and executed creative sign-offs and presentations, and managed stock control and category management.

Melbourne, Australia

As a Marketing Coordinator at Portmans, I was responsible for managing the weekly eDM program and paid social promotions, as well as assisting with site management and internet programs. I also managed stock control and category management, and assisted with database acquisition strategies and incentives.In addition to these responsibilities, I curated and analyzed all related reporting and analysis and assisted with all local marketing initiatives. I was also responsible for briefing and coordinating secondary photoshoots, and providing assistance to the brand manager with talent acquisition and feedback.I chaired weekly meetings, and prepared and executed creative sign-offs and presentations. My time at Portmans provided me with a wealth of experience in managing various marketing functions, and allowed me to develop my skills in coordination, organization, and leadership.

Melbourne, Australia

During my time in management I led development and training across multiple sites including Carlton, Prahran and Highpoint stores. In addition to all staffing and day-to-day operations I was also involved with on-boarding for the wider business . In 2016 I received an award from the National Retail Operations Manager for leadership excellence.

Certificate, Artificial Intelligence, 73/100

Key Terms Covered: Artificial Intelligence, Model, Machine Learning, Deep Learning, Statistical Modelling, Computervision, NLP, Generative.

Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General

Diploma, Digital Marketing