HIGHLIGHTS● Analyzed the organization, competition, market and other concerning factors to recommend and implemented a sound CRM strategy.● Currently rewriting marketing materials, brochures, company pamphlets, etc. to target their core audience and demographic more effectively.● Coordinate with the sales manager to conduct promotional activities and ensure details about the product features and advantages utilities reaches target audiences.● Optimized and updated corporate website and sister company making them more customer-centric, improving the UI, intelligently laying out the content, etc.● Installed tracking codes and taught key performance metrics emphasizing important data.● Relaunched the company newsletter using MailChimpEXPERIENCEJH Biotech, Inc. is an agricultural company focusing on technology and is committed to an aggressive and long-term research and development program. They’ve been expanding their facilities and brought me in to help work on their expansion plans, refine their internal processes and improve their digital presence. I’ve done this by analyzing how they work, working closely with internal staff and then recommending improved procedures. This led to my recommending and implementing a CRM for the company.My biggest challenge is getting the buy-in from employees, but utilizing my teaching experience, I’ve been able to sell them on the improvements. Already, they’re more efficient and the expansion is ongoing.For the website, I analyzed the traffic, worked closely with the salesmen, and built a new strategy around targeting their clients. Then I developed wireframes, designs, tweaked the content and showed how it would all work together to send a cohesive message.

HIGHLIGHTS● Develop website strategies for targeted, specific success● Recruit and train teams, including writers, designers, SEO, etc.● Build wireframes, designs and improve the flow of websites● Analyze and improve site architecture, both information and designEXPERIENCEWhat have I been up to lately? Helping people develop exciting digital destinations and online strategies, naturally. However, I’ve gone beyond just digital and started helping with company operations and management as well. As it turns out, when you’ve always been focused on a lean style of management, as I have been in all of my online ventures, it parlays well into more standard business models.Analyzed websites? Check. Built a few wireframes and designed some sites? You bet. Hired and trained teams? Also yes. The long and short of it is I like looking at things from a unique and creative perspective. Above all, I look at how to improve everything I work with, whether it’s digital, manufacturing, print or anything in between.

HIGHLIGHTS● Oversaw design, development and SEO teams● Coordinated with programmers, designers and writers to improve content delivery, daily operations and ad integrations● Developed the SEO standards for Telepictures and Warner Bros.● Analyzed web traffic and newsletter data to optimize content offerings EXPERIENCEAt Telepictures, a subsidiary of Warner Bros., I ran the gamut for everything web related. From helping develop new web properties (Lopez Tonight and Judge Jeanine Pirro) to launching tweaked and revamped versions of old sites (Ellen and Extra) to helping Internet giants revitalize their online audience development (TMZ).The most challenging and fun part of the job was working within all of the departments. Each website was a different client, with different executives invested in its success, different goals and unique ways of operating. This forced me to stay nimble and refine the way I operate -- which was fantastic, because I'm always looking for ways to improve.Getting everyone on the same page was an adventure, but I've found that with straightforward communication and clear instructions, I could keep all of the different projects progressing smoothly. I took the goals for each site, refined them, gave them to my team with clear deadlines and expected results. That way, there was never any confusion on anyone's part and all of our websites progressed smoothly, increasing in size and users.

HIGHLIGHTS● Coordinated and managed multi-tiered website creation and optimization campaigns● Led the content department and planned the production schedule for 10,000+ articles monthly● Developed the SEO standards for the company and clients; trained accordinglyEXPERIENCECKMG was a boutique startup Internet agency; as such, all employees had to wear many hats, so I did everything possible relating to website creation, project managing, planning and implementing. This was a fantastic learning experience where from early on the CEO gave me significant responsibilities in the company and these responsibilities grew often as I demonstrated my aptitude.I oversaw our entire content division, where we produced over 10,000 articles monthly. That involved hiring writers, editors, training them and managing their schedules; hiring freelance writers and training them; managing all of the schedules, creating timetables and executables; and developing, refining and improving our content delivery process.Along with managing our internal processes and deliverables, I worked closely with our clients to ensure they were happy with the product we were delivering, keeping our projects progressing smoothly and keeping us (and them) accountable.Each day was an adventure and I never knew if I was going to be on conference calls with clients, getting in and editing or writing articles, working on sales pitches, working on designs or any one of the many other tasks we had. However, over everything else, I knew that daily I would ensure that our projects were progressing smoothly and that our clients were happy with what we were delivering.

HIGHLIGHTS● Developed long-term growth strategies for the site, traffic increased over 40%● Trained newsroom staff on digital importance and writing for the web● Implemented and monitored key performance indexes for all digital initiatives EXPERIENCEWhile with Internet Broadcasting I ran TurnTo23.com and learned the ins and outs of the news world online. My mission was clear: make the website successful and ahead of the other Bakersfield news sites.I achieved this goal by diversifying our content and online strategies. One of my biggest successes was interfacing between our local news station, national stations and other news agencies so that we never missed an important story.Working with the station management, we came up with long-term goals, planned content around those goals and I then executed on them.I did everything for the site -- I wrote content, designed, edited video, edited others' stories, programmed, worked with local and national news agencies to get us the most recent news, stories and videos.

HIGHLIGHTS● Developed lessons focusing on technology and communicating digitally● Taught grammar, editing, syntax, writing formats, style● Managed the soccer teamEXPERIENCEMy experience as a teacher was fantastic -- I had the opportunity to teach largely underprivileged, first generation American farming kids. As an English teacher, I loved the challenge of teaching predominantly ESL students. It forced me to reevaluate my teaching methods, made me think about new and creative ways to dissect education into exciting and fun methods and helped me grow personally and professionally. While there, I was also the head coach of the soccer team (soccer is a lifelong passion of mine and I'm a nationally licensed coach).