Morgan Jebson Email & Phone Number

Chicago, IL, US

Chicago, IL, US

Alpharetta, Georgia, US

-Recruited, onboarded, and manage remote team of 6 Data Engineers and 12 Data Operations Analysts, growing team by 200% in 9 months-Mentor data team through creation of career growth plans, quarterly performance goal setting, and 1:1 meetings to provide regular feedback-Liaise between client, internal teams (IT, BI, Client Success, Project and Product.

Alpharetta, Georgia, US

Melbourne, Victoria, AU

Fostered relationships with teams across business to understand functional needs and prioritize reporting and process optimization. Mapped new data sources in data warehouse and reports as needed. Reduced reporting time spent and manual human error by building automated, self-validating reports with self-service documentation. Designed user-friendly.

Brooklyn, NY, US

Defined learning objectives, KPIs, and supporting metrics based on business objectivesand designed direction for each media campaign or new project. Produced A/B and multivariate testing, owning the process from concept to execution. Collaborated with other capability teams (Strategy, Client Services, and Creative) as an analytics leader to inform design.

Hong Kong, HK

Identified drivers of increased appointment cancellation rate through qualitative data mining and quantitative analysis. Proposed options for remedying business problems in formatted report. Streamlined creation of 2 monthly customer satisfaction reports, reducing time spent by 75%.

Ann Arbor, MI, US

Responsible for data analytics needed to pilot and optimize new platforms for digital ordering, tracking, delivery, and customer service. Drove new technology launches through project lifecycle; determined test objectives and parameters, calibrated target locations and customer segments for pilot, architected technical details for proper data collection.

Paris, FR

Trafficked display and social executions within the ad server; performed weekly ad server audits to ensure no serving errors. Developed display and social trafficking best practices (naming conventions, trafficking sheet, and training). Trained employees on display and social trafficking process. Maintained Salesforce platform for all vendors and partner.

New York, NY, US

Lead analyst for local digital media and support for all national digital media for an alcoholic beverage company billing +$420 million per year across 10 brands. Developed strategic media KPIs and campaign measurement plans dependent on brand’s fiscal goals. Implemented streamlined SAS procedure for aggregating monthly performance and billing data (site.

Prepare and organize research data by entering responses into spreadsheets and various databases. Tabulate spreadsheets based on project interview guides to organize research data for qualitative data entry. Utilize MS Excel macros and "R" statistical computing language for data cleansing, coding, and analysis of data. Collaborate with supervisors to.

Barcelona, Barcelona, ES

Managed all social media outlets (Facebook, Twitter, Google+, YouTube) on weekly basis to increase follow rates. Built strong communication and interpersonal skills by working on a team in a foreign language and culture. Composed 2 blog articles per week on various topics used to draw attention to Barcelona and the company. Performed Search Engine.

Bachelor’S Degree, Marketing & International Business

Study Abroad Semester, Spanish Language And Literature

Academic Honors Diploma