Brand Manager at Nutrabolt, where I build the creative strategy and execution for C4 Energy, one of the fastest-growing energy drink brands in the US. I work with a cross-functional team of marketers, designers, and agencies to deliver innovative and impactful campaigns that drive brand awareness, engagement, and sales.

• Led creation and presentation of pitch decks to potential new clients that won multiple new accounts in Q1 2023.• Formulated brand and creative strategy for client brand campaigns including creative taglines, brand bible, creative look and feel, and marketing activity. • Account manager for multiple clients. Determined brand goals and and collaborated with creative team to translate into deliverables. • Copywriter internally for pitch and strategy decks and externally for brand social media and marketing communications. • Conducted primary and secondary research to gain strong understanding of all client industries and consumer bases to build strategy. • Produced content shoots and experiential events from brainstorming/pitching stage through execution. Worked within 6 figure budgets, managed 40+ person crews and VIP talent. Facilitated travel for on-location shoots and events. Managed creative delivery to clients.

• Collaborated with Brand and cross-functional teams to facilitate the launch of 15+ new products from preliminary competitive research to execution of launch plans. Managed product set-up with retailers, media outreach with external PR team, and creative press mailers. • Aided North American market expansion into CVS, Rite Aid, Target.com, Ulta.com, and Shopper’s Drug Mart (Canada), as well as daily communications with existing retailers including promotional tracking, POS/display creative ideation/approval, and Brand education. • Monitored trends, researched consumer marketplace, and analyzed competitor activity to identify opportunities for new product development and to formulate brand launch strategies and marketing initiatives. Synthesized plans into launch presentations.• Managed communications across teams to ensure accurate and timely execution of all Brand activity. Implemented new systems of streamlined tracking including bi-weekly competitor reports, retailer launch/assortment tracker, and PR send-out/budgeting monitor.

-Assist brand marketing team to coordinate initiatives across digital, social media, and experiential marketing programs in North America and alongside Australian home office. Work with PR and distribution partners to clearly communicate information across teams.-Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues within market.-Ownership of product sends, digital/social research, and evaluation of digital marketing campaigns using tools such as Google Analytics.-Maintain digital and social editorial calendar to ensure content is timely, relevant and engaging.

-One of two leaders of 44 member student-run agency developing integrated marketing campaign to increase sales of Furbo through Amazon for 3 key target markets -Managed 7 directors and assisted them in team leadership, conflict resolution, and shifting the agency to entirely online throughout Covid-19-Provided recommendations of innovative marketing approaches to increase awareness and education for Furbo and their Dog Nanny Subscription -Created integrated marketing tactics leveraging Amazon's suite of advertising platforms-Experienced and managed all aspects of campaign development, including consumer research, strategy, ideation, concept testing, creative development, client pitch, and campaign development-Presented all deliverables in a final client presentation and plans book -Scheduled and facilitated weekly director's meetings, client calls, and agency-wide communication

Leader of all recruitment and marketing strategies for Alpha Delta Pi. -Member on executive committee and head of 8 member recruitment team.-Collaborate with members of the executive board to oversee all chapter operations.-Manage all social media accounts, merchandise, and event promotion materials, create cohesive brand for the chapter. -Responsible for instructing members on how to recruit 40 new members each year out of 700 potential candidates-Plan and execute annual philanthropy soccer tournament to raise thousands of dollars for the Ronald McDonald House of Los Angeles.

-Patterned competitive landscape and created visual presentation reporting the findings and offering suggestions to inspire seasonal planning, drive traffic, build the brand, and increase product education-Sport product gathering from merchants to support 3 large activations -Created video recap reel of all Sport Events this summer -Prepared and attended seasonal planning: brainstorming and development of big ideas -Supported onboarding materials for new team members: VP&Director Product Marketing-Maintained daily Marketing Documents -Supported the execution of a Trainer Discount Program and Quikly campaign: gathered materials for kickoff and insights-Daily Ad Hoc requests and support for entire marketing team

-Assisted Head Counselor in leading 150 campers throughout two four week sessions and one one week session of summer camp. -Led morning meetings, organized activities and games, and assisted with administrative work. -First line of defense in helping 36 counselors with problem-solving camper issues. -Developed skills in leadership, interpersonal relations, and teamwork

-Pitched and wrote 4-6 stories per week covering tech and industry news in New York City and San Francisco, as well as blog posts for partner luxury fashion site, Snobby Diva Magazine. -Article on Wi-Fi in NYC Subways most viewed article on site 6 months in a row.-Interviewed employees of all levels throughout the industries and traveled on site to cover several stories. -Responsible for assisting supervisor in day-to-day website maintenance and correspondence.

Selected to be the one Summer Intern Blogger for Ed2010 website. Pitched and wrote weekly 500 word column covering my internship experience in NYC, including advice for a successful internship from what I had learned.

Raised $38,860 for blood cancer research in 6 weeks as a leader of a 2 person, student-run campaign. Selected as runner-up for Student of the Year

Oversaw twelve campers in the cabin. Worked on motor boating staff teaching water skiing and various seamanship skills. Worked as a Counselor in Training (CILT) summer 2014 where I was selected out of 29 girls to receive the Outstanding CILT award.

Taught Italian students ages 8, 13, and 17 English in Viterbo, ItalyOrganized games and lesson plans for during class and after school.