MapsPeople provides dynamic indoor mapping that scales to your business.- Manage the planning, execution, and post-event analysis for events & webinars- Partner with sales & BDRs, aligning goals and driving enablement.- Collaborate with cross-functional teams to develop and execute marketing campaigns and ABM programs to increase in engagement with decision-makers at target companies. - CRM management - leads reporting, marcom, etc.- Analyze marketing performance & provide executive reporting on OKRs.- Partner Marketing, including relationships, and marketing campaigns.

- Project Management, Digital & Offline Marketing: Owned both online and print marketing strategy & execution for the business unit, including managing printer relationships and negotiation, as well as creative agency briefs and execution.- E-commerce & Merchandising: Owned B2B merchandising for digital and print marketing.- Strategy and Cross-functional collaboration: Led strategy, creative & execution for server, storage & networking product advertising for Mid-Market B2B segment by working with product and marketing teams across the organization.- Budget and MDF Management: Managed a six-figure quarterly budget, including marketing development funds (MDF) from partner brands, with regular reporting on ROI and effectiveness of spend.- Demand Generation: Orchestrated a multi-channel demand generation campaign that increased website traffic and contributed to pipeline and sales conversions. - Business Intelligence: Used data analytics to identify trends, optimize messaging, improve performance, and drive sales.

- Won Dell’s prestigious “Game Changer” award for changing the way our sales makers engage with new & existing customers, including program launches of LinkedIn Sales Navigator and Vidyard tools, leading the Sales Enablement team, driving creativity for promo bursts and kickoff events, and maintaining great communication with sales leaders driving and improving leads and plays performance.- Motivated/educated Dell's mid-market sales team through internal events and training sessions, including virtual and in-person events for 300+ attendees across 3 main sales offices- Designed and delivered a streamlined internal communication process at Dell, for Marketing to Sales, that grew readership QoQ.- Developed sales playbooks and training for efficiency and productivity.- Developed Dell Technologies' Mid-Market social selling program, which won 'Best Use of Social Media in Sales'.- Collaborated across marketing organizations & sales teams to create targeted campaigns for specific customer segments.

- Managed and successfully executed 20+ annual events, increasing attendance 10% YoY- Negotiated, built, and maintained 50+ marketing partnerships per year, increasing 4% YoY- Built event marketing campaigns, including, but not limited to, 1:1 & 1:many emails, magazine sponsorships, and website optimization.- Ensured attendee goals were met through list research and lead follow-up.- Created materials for each event, i.e. banners, advertisements, press releases, social media, etc. - Streamlined and strengthened marketing processes and best practices. - Supervised and trained marketing team for successful marketing campaigns across programs.- Clearly defined and assign responsibilities to staff at events.- Handled and provided solutions for customer inquiries & ad hoc requests.- Performed post-event activities such as data entry and reporting

DSI is a premier non-partisan institute designed to assist in advancing the mission-critical goals of the United States Military and Government. Through our research, publications, and high-level educational training summits & symposiums we reach across all offices and departments in a fair and balanced manner. Bringing together mission relevant representatives in our neutral forums to foster the necessary discussions and debates that advance our government and services to achieve efficient and effective mission objectives. Their focus is two-fold: Advancing the Mission. Supporting the Force. DSI supports our nation's veteran and injured service members through our direct charitable donations to organizations aligned with our Mission & Partners.

- Partnered with suppliers to develop and implement annual marketing plans to drive awareness (both internally and externally) and sales.- Ensured the creation, posting, and delivery of newsletters, flyers, and other communications to both internal and external customers- Responsible for creating and maintaining department 'Show & Tell' deck for internal use with the department & external use with partnered Wyndham Hotel Group suppliers-Managed departmental communication channels- Handled creating, posting, delivery, and maintenance of informational communications and content; such as Flyers, Supplier Directories, Buying Guides, and the annual Marketing brochure.- Procured and facilitated the tracking of events and each event's specific collateral and promotional needs- Additional project work including, but not limited to, the creation and implementation of individual campaigns for partnered suppliers, creation and implementation of newsletter campaigns, collateral, and other pieces for internal departments.

- Optimization of the 'MyPortal' website channels as an incremental source for driving Franchisee traffic to the Strategic Sourcing Website- Responsible for creating and maintaining the department 'Show & Tell' deck for internal use with the department & external use with partnered Wyndham Hotel Group suppliers.- created marketing content & cookie cutter supplier communications (including a marketing brochure, financial [revenue and expense] & marketing opportunity planning spreadsheet templates, pricing sheets, a tracking template, forms, deadline sheets, cover emails, etc. - Responsible for tracking, reporting, and drawing conclusions from Google Analytics on the performance of the department website (www.strategicsourcingsavings.com.)- Updated Supplier Content & Information Refresh-Contacted key suppliers; provided each supplier with their current content; and facilitated any updates/changes, to the multiple sources of information, that were necessary.

180 Degrees Consulting is an international pro bono student consultancy that helps non-profit organizations to achieve a greater social impact. A broad range of consulting services are offered, including organizational planning and development, market research and analysis, and project review and realization.As Marketing Director:Responsible for driving new member interest and maintaining current member interest and awareness. Created and distributed internal communications through electronic channels such as Facebook, Twitter, and email.

*Optimized the use of Facebook & Twitter. Increased Facebook following by 100%. *Optimized the Love Knows No Bounds wesbite, www.loveknowsnobounds.org, by adding, editing, and organizing content.-Created Surveys for both internal and external audiences. Analyzed results in order to facilitate and enhance the implementation/continuation of multiple communication channels.*Created relationships with charity & non-profit sites to form ways to drive people to donate, as well as create more marketing around the Love Knows No Bounds as well as specific events.