Morgan M. Email & Phone Number

Natick, Ma, Us

Cambridge, Massachusetts, United States

Greater Seattle Area

Greater Seattle Area

- Partnered with senior leaders to build and manage 2016 marketing budget; - Identified target audience segments and industries, and developed competitive analysis; - Pinpointed relevant 2016 industry events, developed logistics plan, and produced collateral, signage, and communications plans;- Developed content (customer case studies, blog posts, videos) to attract prospects to the website and bolster SEO efforts;- Strengthened organic search traffic by managing SEO campaign, in addition to developing and running Google Adwords and LinkedIn Advertising PPC campaigns;- Managed company website while planning a site-wide messaging and graphic refresh.

Cambridge, Ma

After completing the CorePower Yoga's 200 hour training program, alongside an additional five week extensions program, I became a registered yoga teacher in June 2014. I am so happy that I took the opportunity to learn how to share with others something I love so deeply.

Cambridge, Ma

- Developed and executed marketing communications plans to generate leads, nurture existing customers, and amplify company and product branding;- Implemented and owned monthly newsletter program, delivering 51 newsletters containing industry news, company content, product updates, and employee spotlights;- Produced and maintained sales and marketing collateral, including press releases, customer success stories, white papers, brochures, and signage for trade shows;- Saved the company thousands of dollars by taking on all previously outsourced graphic design and branding projects, including the creation of company-wide branding guidelines, comprehensive trade show booth design, and sales and marketing collateral;- Managed end-to-end production logistics for 12+ small-scale global trade shows (50-500 attendees) per year and one large-scale show (I/ITSEC - 6,000 attendees);- Developed and presented marketing plans and projects at select monthly all-hands staff meetings.

- Managed day-to-day website maintenance and long-term content management projects;- Produced 250+ outgoing communications and managed communications calendar;- Co-authored a bi-monthly intercultural column in the German American Trade Magazine, “How We Sink.”

My role with Boston University's Study Abroad Program was to ensure the safety, happiness, and overall well-being of the students in the program. In addition to helping with the overall program organization, I assist the students with their day-to-day lives, using my German skills as a liaison between the things they need and the things they obtain in Germany (since none of them speak German). The role increased my German proficiency dramatically and finessed my ability to lead with confidence and poise.

As the communications specialist for Barakat, Inc., I was brought on to help develop marketing and communications groundwork. I created and presented a comprehensive marketing plan that outlined marketing objectives, a SWOT analysis, and proposals for various marketing strategies. These included approaches on how to reach different sectors of the public via new, social, and viral marketing techniques. Day to day responsibilities included event planning and website construction and maintenance.

While I lived at the Harriet E. Richards Cooperative House, a house located on BU's campus for financially challenged women, I helped by filling in the role of Steward. At a very basic level, this role ensure the "healthy and happy" aspect of living together with 24 college-aged women. I placed monthly bulk orders of grocery staples (flour, syrup, sugar, cooking oil, etc), weekly grocery orders ($300/week budget), and organized the cooking schedule of the women in the house to ensure that each woman cooked for the entire house 3 nights a semester. I used an excel spreadsheet to keep track of the budget and items purchased and still have it on record.

· Organized and led incoming CGS freshmen through various campus activities and programs.

· Managed patient charts for a busy medical practice and ear surgeon; · Triaged phone calls, called in prescriptions, and registered patients