Teaching courses in Human Relations and Leadership in the Workplace.

* Go to market leader for IBM Analytics cognitive (AI) collaboration and email portfolio, an almost $1B portion of the IBM software portfolio that includes IBM Verse, IBM Connections, IBM Notes and Domino, and more. * Enabled CIOs and IT Executives to understand the value of IBM's SaaS offerings by developing and executing on an end-to-end marketing strategy including: market segmentation, go-to-market planning, value proposition, messaging, sales/channel enablement, content marketing, and compelling end-to-end digital customer journeys.* Exceeded campaign revenue contribution target by 30% and maintained an annual conversion rate that was 40% higher than the company average.

* Advised WW & Regional Executives (across Marketing, Sales, Offering/Product Development, Geography BUEs, and Industry/Domain leaders) about areas of strategic growth opportunity and risk for a $1.5B portfolio. * Applied analytical insight and complex business modeling to identify pipeline gaps by segment and region; collaborated with impacted teams to understand root causes and develop action plans to close those gaps. * Achieved double digit YTY sales pipeline growth of over $2B, and pipeline yields that were up 2 points YTY and 5 points higher than the average for other software brands in 2013.

* Partnered with cross-functional team members and executives to make strategic marketing, product development, sales, and business development decisions for a $12B market segment.* Assessed potential new growth categories (Smarter Products and DevOps) to determine investment and drove Market Development workshops to establish the company as a market leader.* Drove differentiated value by providing fact-based recommendations and guidance that stretched across brand, function, and geography* Managed annual research budget of $300K; negotiated with industry analysts to ensure that we acquired the best research at the most reasonable prices.* Conducted market research and gathered customer insights about key business challenges to help accelerate Rational’s shift to category marketing, resulting in streamlined marketing campaigns and improved alignment to sales specialties.

* Enabled IBM to more effectively compete with our System x servers based on detailed competitive assessments.* Increased field competitiveness in the x86 space by assessing market opportunity and competitive positioning.* Advised Marketing on optimal configurations when purchasing competitor equipment.

* Designed a custom initiative with major System x and RSS distributor to drive an additional $30M of revenue from retail stores and secured $1.6M of IBM funding. This included business development, contract development, market definition, channel education, RTM, demand generation, and sales incentives.* Developed and implemented strategic approach for selling TotalStore solution into growth markets including India, China, and the Middle East.* Fostered inclusion of STG and RSS within TotalStore offerings. System x in Retail was 89% of its FY target by October, with 22% YTY growth (overall STG Retail was at only 66% of plan and -11% YTY).* Assisted with the growth of Retail Green Initiatives, resulting in extended IBM market share.

* Collaborated with sales team to develop initial Systems & Technology Group demand generation program concept and plans, strategy, Web content and design, and led the market segmentation.* Developed and refined strategic go-to-market messaging and positioning* Established marketing program for End of Lease, Mid-Lease Renewal and Used Equipment. Guided geography execution teams, resulting in achievement of 225% of the 1Q global financing target for our program.

* Partnered with solution and industry counterparts across brands to incorporate server and storage products, messages, and overall value into Retail Business Solutions.* Worked with Retail business partners to drive improved solution availability on IBM’s servers and storage.* Created awareness around IBM Systems at the National Retail Federation conference in 2007, resulting in a 184% increase over 2006 in STG validated lead results.

* Analyzed market trends by vertical industry and projected company implications; incorporated segment based analysis & competitive intelligence to ascertain high growth segments with significant headroom.* Advised Market Management, Finance, and Market Intelligence on quarterly industry market share in preparation for earnings announcements; helped to drive consistent reporting of industry market share both internally and externally.

* Built WebSphere Application Server and WebSphere Studio strategies in collaboration with portfolio management and marketing teams to drive a well-balanced plan for a $700M portfolio; drove short term strategic initiatives.* Assisted with the integration of acquired Rational application development products into our existing portfolio.

* Managed wireless and portal application development product offerings after analyzing associated market, competitive, pricing, and packaging trends. * Drove offering strategies through required product development check points, delivered marketing management to appropriate brand and product marketing teams, and enabled developer accessibility to the technology.

* Established product plan to target Application Service Providers and developed product concept testing materials for focus groups. * Created and implemented go-to-market strategies for reaching targeted segments within the Internet Business and Service Provider arenas; coordinated value propositions for Web, collateral, and sales enablement efforts.

* Analyzed actual and forecasted performance versus market expectations; identified market trends and drivers of worldwide sales performance associated with industries, geographies, and key brands; presented findings and communicated recommendations to senior management.* Assisted with the global deployment of an e-business tool that provides consistent financial and opportunity data across business units.