Morgan Prow Email & Phone Number

United States

– Embedded researcher overseeing all phases of dealer experience research, from scoping and strategy to conducting interviews and synthesizing results for broader consumption– Partner closely with product managers and designers to advocate for research insights and ensure their integration into product development– Craft and disseminate weekly reports on.

– Executed 25+ end-to-end research projects for UserTesting clients spanning industries including e-commerce, finance, social media, technology, and travel– Distilled complex findings into actionable insights and recommendations for diverse stakeholders, addressing strategic business objectives while championing user needs– Pioneered and templatized rapid.

Raleigh, North Carolina, United States

– Planned and executed all aspects of generative and evaluative research at various points in parallel product lifecycles for real estate and capital planning software– Led cross-functional collaborations with designers, product managers, and engineering teams to ideate, prioritize, and scope research opportunities aligned with business needs and industry.

Chevy Chase, Maryland, United States

– Conducted mixed-method qualitative research such as focus groups, in-depth interviews, and usability testing to gather insights for internal stakeholders and advocate for the voice of the customer during process rollouts– Strategized best practices and provide recommendations on key insights to senior leadership in accordance with project goals–.

Chevy Chase, Maryland

Virginia Beach, Virginia

– Achieved top-quartile metrics consistently through Claims and Auto Service rotations– Created associate resource for top regional markets and propose business plan solution tailored toward each market’s demographic to capitalize on customer service initiative– Initiated regional newsletter to consolidate communication between management and Emerging.

Chapel Hill, NC

- Planned and marketed a grand re-opening event with 700 attendees for newly-acquired Melbourne, FL location- Created marketing and budgeting efficiencies that resulted in 56% event expense decrease- Directed employees, volunteers, entertainment, and co-founder Jerry Greenfield on-site during grand re-opening event while simultaneously managing social.

Charleston, South Carolina

- Contributed 120 hours preparing rental items for upcoming weddings, corporate gatherings, and private events- Assisted event planners on-site for 3 events with setup and client communications- Updated organization system for 25,000 sf warehouse- Reconfigured showroom space to better address customer needs- Shadowed event planners, rental coordinators.

- Achieved Clif Bar sponsorship of 300 bars per race by analyzing potential partnerships with similar-valued companies- Recruited 8 running clubs to participate in urban races through extensive online outreach- Researched competitors and presented solutions for company diversification to the founder- Collaborated with interns and executives to brainstorm.

Bsba, Business Administration And Management, General

Business Administration, 3.83

Activities and Societies: Marketing Club, Carolina Women in Business, Helping Paws, Carolina CovenantEmphases in International Business.

Bachelor Of Business Administration (B.B.A.)

I attended a semester abroad in the ICADE division of Universidad Pontificia Comillas in Madrid, Spain. I took business courses in both.