Oversee 30+ annual experiential brand activations that empower, showcase and bring opportunity to visual storytellers in the US, EU and UK markets. Responsible for the development of the global event activation strategy and toolkit to deliver a consistent brand experience while allowing for customization towards local cultures, languages, audiences and environments. With an eye towards prioritizing Circularity as a pillar of MPB's mission, driving the development of a new program to benchmark, champion and measure best practices, guidelines and solutions for reducing event waste.