A seasoned marketing and customer relations professional with over 15 years of experience. I enjoy using out-of-the-box thinking to create and launch marketing & advertising campaigns. Over the years, I have worked in a variety of marketing positions. This has led me to realize early on that my niche is understanding the vision, purpose and business goals to build out a marketing strategy and plan. ✨ I thrive in building and participating in collaborative team environments that bring creative thinkers together and integrated marketing plans to life!I have end-to-end experience in creating and launching successful customer acquisition and retention campaigns (tactical & brand). During my 10+ years in loyalty marketing and project management, I have successfully launched a new CRM platform, transitioned and launched a new loyalty program, and worked alongside stakeholders to develop and implement new initiatives.📢 As an advertising coordinator with Great Canadian Gaming, I created and launched their first brand commercial for the West GTA properties. I also created and launched radio ads for 4 separate properties on a monthly basis. A sample of the commercials are attached in my experience section (Marketing & Advertising Coordinator) for viewing. 💖 As a leader, I understand the importance of leadership, mentorship, and continuous learning. Actively listening and engaging in feedback helps to increase overall satisfaction. After all, employees are the first customer!✔️ One of my proudest accomplishments was being selected as a Subject Matter Expert in marketing for the transition project. I successfully transitioned multiple gaming operations teams from public sector (OLG), to private sector (Great Canadian Gaming, Hard Rock Casino, and Gateway Casinos).⭐ Specialties: + Management and planning of online and offline advertising tactics including digital, social, OOH, print, radio & T.V.+ Account Management & Client Relationship Building+ Project Management, Budget Management, Product Management, Vendor Management+ Campaign Management & Brand Management+ Team Building and Mentorship+Change ManagementMore about me 🤩I am a devoted hockey mom, country music lover, and wine enthusiast! I welcome opportunities to connect and collaborate - Let's Chat!📧 MorganCSider@gmail.com