Moriah Diederich Email & Phone Number

Carnation, Wa, Us

Seattle, Washington, United States

108 Se 124Th Avenue, Suite 18, Vancouver, Wa 98684

• Unique business model offering one-on-one private yoga classes customized for the individual to improve mobility, reduce pain, manage stress and grow stronger• Entrepreneur; marketing and business development• Expert in functional movement, ergonomics and holistic wellness

Vancouver, Wa

• Produced a wide variety of print and electronic communications materials for the agency, programs and school districts across Washington State• Collaborated with team to develop and implement communications initiatives for multiple internal and external clients, often on tight deadlines • Created and assisted creative director with program branding

Vancouver, Washington & Portland, Oregon

Bonsai Marketing Team was developed by me and my business partner to offer the full suite of marketing services. Working with you to identify the right solution – strategy, tactics, content, communications, creative and media – to deliver maximum results on time and within budget to help your business grow and thrive.Bonsai Marketing Team is exactly the size you need it to be, customizing your project team to fit the job at hand. We wear multiple hats: we are strategists and creatives, budgeters and media buyers, digital and social media experts and analytics fanatics. If your project demands it, we leverage our network of hand-selected partners to create your customized project team.Selecting the right resources for the job ensures you will receive the most innovative and cost effective solutions so you can stretch your budget further. Above all else, we’re able to deliver what you are looking for: results.

West Coast Division

• Managed local print, broadcast, online, outdoor, social media, public relations, sponsorships and provided field marketing for 32 restaurants across Oregon, Washington, and Idaho.• Developed national marketing strategies including point-of-purchase and in-store marketing promotions, contests, and event planning for 103 restaurants across 8 states.ACCOMPLISHMENTS at AMREST APPLEBEE’S:• Reinvigorated the Late Night daypart resulting in an annual sales comp increase of 12.7% (approx. $1.2 million) and a 4.1% increase in guest traffic over prior year by developing a new pricing and entertainment strategy, in-store merchandising, and a social media marketing strategy including 41 local restaurant-specific facebook pages with accompanying server/bartender/manager training and on-going coaching. Developed local sports team sponsorships, and supplemented national television advertising with a local email, internet and radio advertising campaign.• Developed a turn-key local store marketing program for GM’s to launch All You Can Eat Lunch to businesses within a 3-5 mile radius of 103 restaurants across the nation, resulting in a 4.15% comp sales increase (approx. $68,500) and 6.41% (9,134) guest count increase in one period over prior year. Created an integrated multimedia campaign and in-store merchandising to drive traffic into 32 restaurants in Oregon, Washington, and Idaho.• Streamlined the internal process for consumer data collection and increased email newsletter sign-ups, guest satisfaction surveys, facebook likes, and gift card sales. Simplified the sign-up process for the Guest, promoting the value they receive for being part of the neighborhood. In the first month the test market’s email database grew 408%.• Created distinctive fundraisers, launching a turn-key fundraising event for restaurants to promote and host. Programs culminated in positive public relations for the restaurants, raised funds for local charities, and boosted sales and traffic.

Portland, Oregon

• Strategically developed the annual marketing plan and budget for the Project sponsored by two different funders with distinct political agendas and goals: the Northwest Energy Efficiency Alliance (NEEA) and the Bonneville Power Administration (BPA). • Analyzed product installation data across the four-state region, determining annual installation goals and regional marketing budget.ACCOMPLISHMENTS at SMASHING IDEAS:• Planned, negotiated and implemented a four-state regional broadcast campaign on 41 stations in 12 markets, turning a $145,000 buy into a $314,000 valued campaign reaching 3.8 million people on average 20 times.• Managed the PSA strategy culminating in over $500,000 worth of free advertising on 176 radio stations in four states. • Developed a cooperative marketing program for contractors, leveraging $115,000 in funds to execute $290,000 in valued media quickly.• Created a press kit, launch strategy, and training for participating utilities, expanding consumer awareness without increasing project costs.• Created a geo-targeted online campaign to work seamlessly with the broadcast and print campaigns, collectively resulting in a 254% increase of website traffic within the first six months.

Vancouver, Washington

• Built the marketing department from the ground-up with little oversight, bringing all marketing services in-house. Managed, trained and motivated the marketing team and vendors.• Based on projected sales volume, developed and managed annual marketing plan with budgets ranging from $250,000 to $1.2 million, completing every year under budget.• Created and managed all consumer marketing campaigns, integrating broadcast, online, e-marketing, print, outdoor, and PR. ACCOMPLISHMENTS at NEW TRADITION HOMES: • Reinvigorated the brand to highlight distinct competitive advantages throughout all collateral, point-of-purchase displays, tradeshow exhibits, website, and advertising. • Coordinated cooperative marketing programs with trade partners to leverage $100,000 in additional funds annually to invest in radio and television campaigns that otherwise would not have been possible. • Redeveloped a stagnant sales program, expanding market presence and increasing sales up to 50% in some markets without increasing costs or risk to the company. • Based on market intelligence, the marketing I implemented resulted in a 975% increase in share of mind awareness in the Portland Metro from Spring 2005 to Spring 2008, while spending less than 5% of what the competition was spending.

Portland, Oregon Area

• Created and managed all consumer marketing campaigns, integrating all print, online, broadcast, outdoor, and public relations efforts throughout Oregon and Washington.• Built the marketing department from the ground-up, bringing all marketing services in-house.• Developed annual marketing plan with a $2.4 million budget to align with sales goals.ACCOMPLISHMENTS at D.R. HORTON: • Developed and implemented all marketing campaigns, designed all sales collateral, sales office merchandising, website, and a multimedia presentation for new acquisitions. Managed, trained and motivated the marketing team and vendors.

Portland, Oregon

• Designed and implemented b2b and b2c direct mail marketing programs for agency clients including Best Western, Sizzler, and IHOP.• Created corporate identity packages and marketing materials for new and existing businesses.

Wilsonville, Oregon

• Created corporate identity packages and marketing materials for new and existing businesses. • Promotional product design and customer service.

Bachelor Of Fine Arts, Visual Communications

Holistic Yoga Therapy, Ryt® 300 Hour Teacher Training

Breath and pranayama Anatomy in motion Safe and effective alignment Sequencing strategies Interface of the systems of the body Postural.

Ryt®200 Hour Teacher Training

Fluid Sequencing and Creative Flow Meaningful Ways to Theme Anatomy and Physiology Pranayama Anusara Yoga Techniques Safe and Therapeutic.