Led the development of a B2B2C marketplace for baby and children's clothing, supported by the Gateway Startup Excellence Center at the University of Cologne. We successfully launched a MVP, validated key concepts; however, we ultimately faced the reality of pivoting into a niche that didn’t fully align with our vision.https://gateway-unikoeln.de/en/startups/unico

During my internship in Marketing, specifically within Brand Management & Partnership at Porsche, I supported international licensing projects by managing quality checks, coordinating contracts, and conducting market research in the toy and model vehicle sector. I also was instrumental in building and structuring a comprehensive licensing database for international projects.

What began as a post-graduation project quickly transformed into a true passion. Peñulas Clothing & Co was more than just a clothing brand; it was a platform for bringing friends together, and making our first impactful steps in the business world. Key Responsibilities / Key Achievements:- Business Operations: Managed all aspects of the value chain, including logistics, marketing, and customer service, while fostering a collaborative environment that united friends and partners.- Marketing and Social Media: Sucessfully executed organic TikTok marketing campaigns, achieving over 300,000 views and high engagement rates. Grew our instagram following to over 10,000 followers through strategic content creation and community interaction. - Environmental Impact: Supported initiatives for plastic-free oceans in Lombok, Indonesia, aligning our brand with significant environmental causes.Although Peñulas Clothing & Co has concluded due to the start of a new chapter with university studies and time constraints, the impact we made and the experience we gained continue to influence our professional and personal growth.Learn more about our journey at www.penulas-clothing.de