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Morris Li is listed as Product Development | MarTech | Project Management | Data Analysis | Growth Marketing | CRM | SEO at SHOPLINE, a company with 274 employees, based in Taipei City, Taipei City, Taiwan, Province Of China. AeroLeads shows a matched LinkedIn profile for Morris Li.
Morris Li previously worked as Product Marketing Manager at Shopline and Martech Product Manager at Greenvines. Morris Li holds Bachelor Of Business Administration (B.B.A.), International Business, 3.95 (166 Credits) from National Taiwan University.
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I am a MarTech Product Manager at Greenvines, a sustainable DTC skincare brand with nearly 3 million followers on LINE. With a background in business administration and economics, I have over 4 years of experience in data analysis, product development, and growth marketing, across different industries and markets.As the first MarTech Product Manager at Greenvines, I lead a scrum team of engineers and designers to refactor systems and processes, resolve technical debt, ensure future scalability, and enhance operational efficiency. I established a SQL-based data middleware platform, integrated a Customer Data Platform (CDP), and implemented a uniform profile and identity resolution system. These initiatives have resulted in improved conversion rates, user retention, and data accuracy and timeliness. I am passionate about finding the balance among user needs, business sustainability, and technology, and making a positive impact on the world.
Listed skills include Project Management, User Experience, User Interface Design, Marketing, and 49 others.
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A career timeline built from the work history available for this profile.
Taipei City, Taiwan
In my role within the Japan Market Expansion Team, I focus on solutions evaluation and technology integration:- AI Tool Implementation: Successfully identified and integrated an AI tool within three weeks, reducing the original solution cost by 98%. This tool enabled our Copywriters to translate over 700 FAQs from English to Japanese in just three days..
Taipei, Taipei City, Taiwan
Greenvines is a sustainable skincare brand with nearly 3 million followers on LINE.- Led a scrum team of three engineers and one designer resolving technical debt by refactoring database, data flow and MarTech portfolio to achieve more agile and scalable data-driven growth.- Established a SQL-based data middleware platform to resolve data silo issues.
Taipei, Taipei City, Taiwan
- Responsible for the SEO growth strategy, led one intern in execution, achieving a 76% increase in organic website traffic within one year.- Implemented the Salesforce CRM system, which assisted the company in achieving a 30% counter-trend growth in revenue during the COVID-19 lockdown period, accompanied by a 45% increase in returning customer numbers..
Taipei City, Taiwan
- Implemented Tableau and established a customer transaction database, enhancing the stability and performance of the fundamental infrastructure required for data-driven decision-making, and assisted in routine data analysis.- Developed a performance forecast model using customer historical data, breaking down annual revenue targets into monthly.
Taipei City, Taiwan
Repositioned the product from targeting consumer into commercial and developed the go-to-market strategy- Planned and launched the commercial package of Zenbo on 2018 Computex resulting in growth of 68.9% on the quarterly sales- Formulated the pricing strategy for the multi-channel distribution and increased the profit margin by five times- Coordinated.
Taipei City, Taiwan
- Supported the developers to solve the problems during developing Zenbo, an android-based robot with Java APIs- Planned the training program, hosted more than 5 training courses and cultivated more than 30 seeding teachers- Conducted the market research about mobile app market in China and the competitor analysis about Amazon Echo- Conducted the app.
Shanghai City, China
- Developed and executed channel strategy for the client achieving 12 new channels in 2 months - Prepared a term sheet for the investment of franchisees for the client in the high-end fitness industry - Managed POSM design and production; ran an event with a car dealer achieving 5 trials for the client
Taipei City, Taiwan
- Led a team of 3 interns to develop a new content strategy and build a content management system- Initiated new sales channel, established SOP of logistics and customer service, conducted online marketing resulting in five-time growth on sales revenue- Proposed a new warehousing plan reducing the shipping time by 80% and enhancing the storage capability.
Other employees you can reach at shoplineapp.com. View company contacts for 274 employees →
Jennifer Yu
Colleague at Shopline
Taipei City, Taipei City, Taiwan, Taiwan, Province Of China
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PR
Prashant Rao
Colleague at Shopline
WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia
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FL
Felix Leung
Colleague at Shopline
Kowloon, Hong Kong SAR, Hong Kong
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YT
Yanzhuang Tan
Colleague at Shopline
Federal Territory Of Kuala Lumpur, Malaysia, Malaysia
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WI
Wei Ian
Colleague at Shopline
Taipei, Taipei City, Taiwan, Taiwan, Province Of China
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JH
Jerry Huang
Colleague at Shopline
Guangzhou, Guangdong, China, China
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AY
Alan Yang
Colleague at Shopline
Taipei, Taipei City, Taiwan, Taiwan, Province Of China
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賴
賴譽升
Colleague at Shopline
New Taipei City, New Taipei City, Taiwan, Taiwan, Province Of China
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VT
Vinny Tsai
Colleague at Shopline
Taipei City, Taipei City, Taiwan, Taiwan, Province Of China
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DD
Dora Du
Colleague at Shopline
Guangzhou, Guangdong, China, China
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- Volunteer at the 2014 Japan Kinki University Studying Tour for 80+ hours of service in 3 weeks
- Education Volunteer in Yunnan Province, China in 2015 summer for 2 weeks
Quick answers generated from the profile data available on this page.
Morris Li works for SHOPLINE.
Morris Li is listed as Product Development | MarTech | Project Management | Data Analysis | Growth Marketing | CRM | SEO at SHOPLINE.
Morris Li is based in Taipei City, Taipei City, Taiwan, Province Of China while working with SHOPLINE.
Morris Li has worked for Shopline, Greenvines, Greenvines 綠藤生機, Asus, and Ycp Holdings.
Morris Li's colleagues at SHOPLINE include Jennifer Yu, Prashant Rao, Felix Leung, Yanzhuang Tan, and Wei Ian.
You can use AeroLeads to view verified contact signals for Morris Li at SHOPLINE, including work email, phone, and LinkedIn data when available.
Morris Li holds Bachelor Of Business Administration (B.B.A.), International Business, 3.95 (166 Credits) from National Taiwan University.
Morris Li is listed with skills including Project Management, User Experience, User Interface Design, Marketing, Business Development, Data Analysis, E Commerce, and Problem Solving.
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