Morris Li Email & Phone Number

Taipei City, Taiwan, Taiwan

Taipei City, Taiwan

In my role within the Japan Market Expansion Team, I focus on solutions evaluation and technology integration:- AI Tool Implementation: Successfully identified and integrated an AI tool within three weeks, reducing the original solution cost by 98%. This tool enabled our Copywriters to translate over 700 FAQs from English to Japanese in just three days.- Project Management: Managed the outsourced engineering team for the development of third-party integration apps, ensuring timely and… Show more In my role within the Japan Market Expansion Team, I focus on solutions evaluation and technology integration:- AI Tool Implementation: Successfully identified and integrated an AI tool within three weeks, reducing the original solution cost by 98%. This tool enabled our Copywriters to translate over 700 FAQs from English to Japanese in just three days.- Project Management: Managed the outsourced engineering team for the development of third-party integration apps, ensuring timely and high-quality delivery.- Customer Needs Assessment: Evaluated and consolidated customer requirements from the Japanese market, and effectively communicated these needs to our internal product development team to inform new product features and improvements. Show less

Taipei, Taipei City, Taiwan

Greenvines is a sustainable skincare brand with nearly 3 million followers on LINE.- Led a scrum team of three engineers and one designer resolving technical debt by refactoring database, data flow and MarTech portfolio to achieve more agile and scalable data-driven growth.- Established a SQL-based data middleware platform to resolve data silo issues, restructured data flows, and ensured data accuracy and timeliness.- Conducted a comprehensive evaluation and successfully… Show more Greenvines is a sustainable skincare brand with nearly 3 million followers on LINE.- Led a scrum team of three engineers and one designer resolving technical debt by refactoring database, data flow and MarTech portfolio to achieve more agile and scalable data-driven growth.- Established a SQL-based data middleware platform to resolve data silo issues, restructured data flows, and ensured data accuracy and timeliness.- Conducted a comprehensive evaluation and successfully integrated a Customer Data Platform to enhance conversion rates and user retention.- Designed and implemented a uniform profile and identity system, unifying user data across multiple platforms and resolving the multiple-account issue.- Conducted user research and wrote the product requirements, led an agile iteration to launch a store pre-order system within a month, increasing store revenue by 19%, and improving operational efficiency.- Utilized Figma to create wireframes and prototypes, planned and developed a LINE membership card, optimized the binding process, launched a new coupon system, and increased registration and engagement rates. Show less

Taipei, Taipei City, Taiwan

- Responsible for the SEO growth strategy, led one intern in execution, achieving a 76% increase in organic website traffic within one year.- Implemented the Salesforce CRM system, which assisted the company in achieving a 30% counter-trend growth in revenue during the COVID-19 lockdown period, accompanied by a 45% increase in returning customer numbers.- Planned and built cross-channel automated journeys, including new customer repurchase and membership upgrade pathways, resulting in… Show more - Responsible for the SEO growth strategy, led one intern in execution, achieving a 76% increase in organic website traffic within one year.- Implemented the Salesforce CRM system, which assisted the company in achieving a 30% counter-trend growth in revenue during the COVID-19 lockdown period, accompanied by a 45% increase in returning customer numbers.- Planned and built cross-channel automated journeys, including new customer repurchase and membership upgrade pathways, resulting in reduced manual operational costs and a 12% increase in annual revenue from existing customers. Show less

Taipei City, Taiwan

- Implemented Tableau and established a customer transaction database, enhancing the stability and performance of the fundamental infrastructure required for data-driven decision-making, and assisted in routine data analysis.- Developed a performance forecast model using customer historical data, breaking down annual revenue targets into monthly acquisition and retention goals for new and existing customers, both online and offline.- Collaborated with AlphaCamp in planning case studies… Show more - Implemented Tableau and established a customer transaction database, enhancing the stability and performance of the fundamental infrastructure required for data-driven decision-making, and assisted in routine data analysis.- Developed a performance forecast model using customer historical data, breaking down annual revenue targets into monthly acquisition and retention goals for new and existing customers, both online and offline.- Collaborated with AlphaCamp in planning case studies for SQL courses, contributing to the provision of practical, industry-relevant education. Show less

Taipei City, Taiwan

Repositioned the product from targeting consumer into commercial and developed the go-to-market strategy- Planned and launched the commercial package of Zenbo on 2018 Computex resulting in growth of 68.9% on the quarterly sales- Formulated the pricing strategy for the multi-channel distribution and increased the profit margin by five times- Coordinated with cross-functional teams to establish a new ordering process flow for selling SaaS products- Built the eco-system in… Show more Repositioned the product from targeting consumer into commercial and developed the go-to-market strategy- Planned and launched the commercial package of Zenbo on 2018 Computex resulting in growth of 68.9% on the quarterly sales- Formulated the pricing strategy for the multi-channel distribution and increased the profit margin by five times- Coordinated with cross-functional teams to establish a new ordering process flow for selling SaaS products- Built the eco-system in commercial market by establishing the relationship with 10+ SI partners and 50+ educational institutesGathered user needs and transformed them into requirements for the commercial package of Zenbo - Led the Dev/Design team to launch the first version of Zenbo Showtime, a mobile app in 3 months with the Scrum process- Developed the product requirements of Zenbo Lab, a Scrach-like cross-device solution for educators to promote AI education- Conducted the service planning of licensing system and communicated with cross-functional Dev/Design/Sales teams. Show less

Taipei City, Taiwan

- Supported the developers to solve the problems during developing Zenbo, an android-based robot with Java APIs- Planned the training program, hosted more than 5 training courses and cultivated more than 30 seeding teachers- Conducted the market research about mobile app market in China and the competitor analysis about Amazon Echo- Conducted the app performance research for Zenbo apps by analyzing the data collected from Google Analysis

Shanghai City, China

- Developed and executed channel strategy for the client achieving 12 new channels in 2 months - Prepared a term sheet for the investment of franchisees for the client in the high-end fitness industry - Managed POSM design and production; ran an event with a car dealer achieving 5 trials for the client

Taipei City, Taiwan

- Led a team of 3 interns to develop a new content strategy and build a content management system- Initiated new sales channel, established SOP of logistics and customer service, conducted online marketing resulting in five-time growth on sales revenue- Proposed a new warehousing plan reducing the shipping time by 80% and enhancing the storage capability - Conducted UX research and created regression model to evaluate the performance of marketing campaign

Bachelor Of Business Administration (B.B.A.), International Business, 3.95 (166 Credits)

- Volunteer at the 2014 Japan Kinki University Studying Tour for 80+ hours of service in 3 weeks

Exchange Student Program, International Economics

- Education Volunteer in Yunnan Province, China in 2015 summer for 2 weeks

Master Of Arts - Ma, Economics