Cindy Morris Email & Phone Number

New York, United States

Capacity building through a multigenerational lens.

Cindy Morris started The Benson Agency in 2011 to help fill the need for smart effective long-term planning in the non-profit world. Our goal is to grow our clients’ business and brand identity through creative solutions and strategies that are affordable and achievable with the often limited resources available to non-profits. Whether you are looking for a project-based consultant or someone to help with long-term strategic planning, we will work with you to maximize your results through the use of planning, resource development and technology.

New York

Leading ASA's key revenue generating initiatives including events and tech developmentBuilding an inclusive work experience that enhances the capacity of the organization through stronger revenues that are generated through a mission-based lensDriving revenues through engaging members and the membership experienceCultivating strategic business partnerships that drive forward mutually beneficial goalsWorking towards ending ageism in all sectors, but especially in the areas of capacity building

Remote

East Hampton, New York, United States

What if all girls grew up to become powerful women? We decided to find out and have been working to make that a reality for over a decade.

Developed and oversaw sales strategy for opening boutique luxury property with a focus on corporate events, business transient and catering revenuesImplemented marketing strategy focused on developing overall brand recognition as well as highlighting specific eventsDesigned marketing plan to encompass free press, online and free and paid advertising opportunities to maximize spent dollars while achieving broadest outreachCreated incentive programs for Front Desk and Sales Managers to drive leads and salesHired, Trained and Oversaw Sales TeamManaged Rates for hotel on a daily basis, as well as created unique rate strategies that focused on increasing occupancy in start-up and off-season periods, while maximizing revenues for high season periodsDeveloped, managed, and oversaw business transient relationships with local corporate and national accounts, increasing market share by 30% in first 6 monthsManaged Strategic Business Partnerships that enhanced hotel's sales and marketing strategies including shared marketing opportunities and events such as Long Island's Winterfest and Jazz on the Vine Events and Indigo Uncorked Wine Tours.

Developed and Implemented sales strategies for a 164-room select service property, resulting in an 11% increase in sales Year over Year and $7 million in revenues.Awarded Shining Apple Award 2008 (Hotel of the Year) by Apple REIT 7 (property owner) Awarded 2008 Most Improved Profitability Award by Apple REIT 7 for increasing house profit by 5.7% Year over YearAchieved and Maintained Platinum Status within White Lodging Services for reaching 128.2% RevPAR index, representing an 11% increase Year over Year.Strategically developed and managed relationships with local corporate, government and national accountsDetermined innovative pricing and strategies based on competition and occupancy rates, including specialized plans for events such as the 2009 US Open Trained new-hire Directors of Sales and General Managers on successful sales techniques and revenue management skillsCreated incentive program for Group Sales Coordinator, resulting in $850,000 and 7000 roomnights in bookings, representing a 20% increase Year over Year

of Contract and Brand AdministrationManaged the implementation of contractual issues for United Vacations-Latin AmericaDesigned co-branding strategy for United Vacations and American Express VacationsDesigned and Presented concept for Martha Stewart VacationsResearched, analyzed and created the 2005 sales plan for Aeromexico Vacations Researched and Wrote RFPs, Gap Analysis and Contracts for multiple third-party brands including Delta Vacations, Cable Beach Vacations, Caribbean Escapes, and Trilegiant

Implemented Inside Sales Department, resulting in 201% increase in YOY sales for 2005 in the non-covered travel agency marketsTracked and analyzed industry and company sales trends in an effort to determine growth potential and sales opportunities and strategies Developed peer-based reward program to supplement sales incentive program already in place.Liaison between the outsides sales staff and internal departments, such as Product, Marketing and Customer ServiceTracked team's T&E Expenses, Customer Marketing Funds, Sales Adjustments, and Commission adjustments and analyzed these expenses based on a profitability and strategy

Ranked as having the highest sales in the company in Spring 2004, while surpassing goals by 190%Tracked the statistical analysis for the team's projected and actualized salesTrained new and seasoned employees on sales techniques, sales tracking/projecting and customer serviceRevised the Account Manager Professional Development Program and worked with Human Resources to implement the company-wide program

Met or exceeded sales goals by up to 115%Set the record for the highest sales in the Customized Department since the division's inceptionCustomized and sold tour itineraries for adult and school groups traveling abroadBuilt and maintained strong client relationships while managing over 500 accounts valued at $15 million Executed and developed new sales and production procedures for all South Pacific tours in an effort to streamline communication between operations and sales departmentsDeveloped new markets for the Performing Arts Division resulting in 20% of the year's salesProspected, qualified and closed new and dormant leads in an effort to increase sales

Rooms and Sales DivisionsResponsible for guest services correspondence and service recoveryAssisted in Valet, Front Desk and Reservation DepartmentsTrained new employees on sales and reservations computer systems and day-to-day responsibilities

Master Of Science - Ms, Business, Management, Marketing, And Related Support Services

Hospitality and Tourism Management

Bachelor Of Arts, Political Communication