—-ABOUT—-GROUNDWORK is a Copenhagen-based industrial design studio founded by former Chief Designer, Morten Bo Jensen. We carry a particular passion for creating refined product designs that stand the test of time. Our experience covers a wide range of product categories from furniture, lighting and accessories to entire kitchen and bathroom systems – and everything in between.—-DESIGN APPROACH—-Our design approach favors longevity over trends, with a tireless emphasis on uncovering a refined detail, material or process that distinguishes the product, elevates the craftsmanship, and anchors it with the brand to which it was born.A solid experience with a wide span of materials and processes combined with previous collaborations with an array of international partners informs our precise and holistic approach - seeking to encompass both the commercial and operational needs of our clients.Apprised by the effects of a long term collaboration, we encourage a close partnership with brands to ensure consistency and continuity and to elevate individual product designs to a coherent design language that lives and breathes the brand’s DNA.—-A GROUNDWORK DESIGN—-Endeavours of longevity is in the heart and soul of our work, and we chase endurance with virtues of both tangible and intangible character: Great design is durable, highly functional, and offers joyful interaction and use on a daily basis. Equally important is its ability to establish an emotional connection, making it a product you would never want to replace.We start by distilling the essence of a product and merge it with a meticulous curation of genuine materials, refined craftsmanship and a tireless attention to even the smallest detail. We emphasise design qualities beyond what meets the eye, with a soft spot for how a product sounds, feels and makes you feel. Our goal is timeless, understated designs to be enjoyed and cherished for years to come.Get in touch with us:P: +45 3063 0040@: hello@studiogroundwork.comInstagram: @studio_groundwork