Morten Ibsen Email & Phone Number

Copenhagen, Dk

Copenhagen Metropolitan Area

Since October 2023, I have been trusted to head a unified department working in the fields of utilities, e.g. Drinking water, Sewer and Wastewater. We are 100+ employees and have a triple-digit MDKK turnover. Focusing on consultancy and technological solutions for utilities companies, private water works and heavy-industries in Norway and Sweden.After a little more than a year we delivering multifaceted performance on our 5 focus areas in Veolia: Environmental, commercial, economic, human… Show more Since October 2023, I have been trusted to head a unified department working in the fields of utilities, e.g. Drinking water, Sewer and Wastewater. We are 100+ employees and have a triple-digit MDKK turnover. Focusing on consultancy and technological solutions for utilities companies, private water works and heavy-industries in Norway and Sweden.After a little more than a year we delivering multifaceted performance on our 5 focus areas in Veolia: Environmental, commercial, economic, human resources and social. Show less

Copenhagen Metropolitan Area

Denmark

Guild for brewers working in Danish breweries or - related businesses or - other businesses holding a Master Brewer diploma. We are approx. 200 members.

Denmark

Copenhagen, Capital Region, Denmark

Consulting for craft breweries

Copenhagen, Capital Region, Denmark

The task was to implement and run a start-up making small scale innovative craft beers for on trade costumers . Key achievements: New processes for business, NPD, supply chain & adm. implemented. T2M reduced to compete. New products launched and pipeline developed for a broad premium portfolio, creating SoMe att.• Landed new customers in collaboration with sales rep..• Sized capacity and reduced the operational costs

Copenhagen Area, Capital Region, Denmark

The task was to plan and execute closing of the industrial set-up and develop a new scale-down innovative set-up. Earlier to run the production of Denmark’s biggest craft brewery, relocate warehouse and other facilities, reducing the space demand of the brewery in the expensive area: Carlsberg City. Key achievements:• Successfully headed relocation project and created new logistic set-up.• Planned closing of industrial production set-up in Copenhagen since production… Show more The task was to plan and execute closing of the industrial set-up and develop a new scale-down innovative set-up. Earlier to run the production of Denmark’s biggest craft brewery, relocate warehouse and other facilities, reducing the space demand of the brewery in the expensive area: Carlsberg City. Key achievements:• Successfully headed relocation project and created new logistic set-up.• Planned closing of industrial production set-up in Copenhagen since production moved.• Successfully developed project of a new more agile and innovative craft brewery set-up.• Increased productivity significantly Show less

Copenhagen Area, Denmark

The task was to run and develop the brewery further, while also working on the craft beer & food agenda in On trade Sales. Key achievements, brewery: Made business plan, incl. export to Norway, UK, and Israel, production increased significantly.• Lobbied with Danish Breweries Assoc., getting the legislation for non-alcoholic beers changed.• Developed and launched 9 innovative new beers, one being the world’s most expensive beer. Key achievements, On trade Sales:• Developed… Show more The task was to run and develop the brewery further, while also working on the craft beer & food agenda in On trade Sales. Key achievements, brewery: Made business plan, incl. export to Norway, UK, and Israel, production increased significantly.• Lobbied with Danish Breweries Assoc., getting the legislation for non-alcoholic beers changed.• Developed and launched 9 innovative new beers, one being the world’s most expensive beer. Key achievements, On trade Sales:• Developed 3 beers for Michelin restaurants launched at 2 Michelin restaurants. Show less

The task was to run and optimise the brewery - and stables operation.Key achievements:• Improved financial model, and increased productivity• Rationalised and commercialised Carlsberg's stables.• Negotiated local agreements, including bonus schemes for blue collar employees.

Member of Innovation management team. Areas of responsibility: Product development, project execution including idea generation for the beer category.• Leader of small specialist team (white collar).Key achievements:• Developed innovation strategy for beer and participated in the overall innovation strategy.• Executed several new beer development projects successfully and developed 10+ new beers.• Face/brewmaster of Kongens Bryghus a super-premium craft beer brand.

Areas of responsibility:• Carry through decided innovation projects for international and local Brands.• Gathering of ideas for product development for international and local Brands.Key achievements:• Developed New Beer of the Year in Denmark 2004 by Danish Beer Enthusiasts.• Lead technical development of non-alcoholic beer, Jacobsen series and local power brands

Member of NPD management team. Areas of responsibility: Develop NPD-strategy and brand manage Semper Ardens, Denmark’s 1st super premium brand Project leader of up to 10 persons. Key achievements:• Made improved NPD-process, especially improving idea-generation.• Participated in national launch of Carlsberg Premium – Carlsberg in Light green bottles

Areas of responsibility: Develop, implement yearly brand plan for Carlsberg’s portfolio brands (Carls Special, Elephant,). Take ownership of the strategical beer & food position. A&P budget of 17 MDKK.Key achievements:• Market share – and image statement improvement by numerous activities.• Successful launch of beer & food TVC (Mad på minuttet) lifted the awareness of beer for food.• Made new brand architecture for Carl’s series with new labels, secured distribution and sales.

Technical liaison for Poland, Sri Lanka, and Vietnam.

Reduce bottling line change-over time, leader of 4 operators.

Leading 10 blue collar workers.

Participated in development of new beers.

Intern in end-to-end process and taking the master brewer education

Teaching in food science, applying for EU-grant.

Master Of Science (M.Sc.), Chemical Engineering

Graduate Diploma In Business Administration (Hd), International Management And Economics (Udenrigshandel)

Diploma, Master Brewer (Brygmester)

Diploma, Marketing Communications

Studentereksamen, Matematisk-Kemisk Linie