· Daily campaign performance monitoring, CTR monitoring, Site Inventory comparison, Current Inventory availability· Review the daily campaign monitoring report and optimize under/over delivering campaigns. · Prioritizing campaigns based on contending lines· Campaigns Trafficking, Monitoring, Screenshots etc.,· Newsletter trafficking in LiveIntent and SuperTurtle· Video Ad trafficking in Anyclip Tool.· Troubleshooting as per the campaign performance· Weekly availability report to Sales and Monthly inventory comparison· Weekly call to Sales, regarding Campaign Performance. Preparing reports for the call· End to End Campaign management & Optimization. · Working on 3rd party tools for reporting. (DFA, Flashtalking, Pointroll, Eyereturn, Mediaplex, Atlas, Mediamind and Zedo) · Pacing Sheet preparation to check the performance and discrepancy. · Live QA on website, Screenshot confirmation (Desktop and iPhone/iPad)· Billings - Impressions based (CPM & CPC values)· Managing Quality and SLA of the Team· Chasing ad materials from the advertisers and clients.· Managing Pub Default and Programmatic Passbacks ads.· Trafficking ads in Open Ad Stream(OAS) & in DFP· Review the quality of ad trafficking· Generating Ad tags for E-Newsletter using Open Ad Stream Server.· Checking and Maintaining inventory sheet for space availability to book campaign.· Entering Ad schedules in Web Activity Report (Inventory sheet).· Working with third party tags like double click, Eye blaster, point roll, flash talking, etc.· Generating report to determine the delivery of campaign· Providing accurate details regarding delivery issues

Campaign Management, Inventory Management, Third party optimization, Trafficking, DFP, etc.,

End to End Campaign management & Optimization. Working on 3rd party tools for reporting. (DFA, Flashtalking, Pointroll, Eyereturn, Mediaplex, Atlas, Mediamind and Zedo), Pacing Sheet preparation to check the discrepancy. Live QA on website, Screenshot confirmation. Billings – Impressions based (CPM & CPC values), Troubleshooting as per the campaign performance, Managing Quality and SLA of the Team, Coordinating with the sales and advertisers to get the ad materials.

Worked as a Analyst and Campaign Manager in Ad Operations. End to End campaign management.Inventory Management, Campaign Setup, Troubleshooting, Reporting, Billing Confirmation,Screenshot. DFP, OAS Real media Server.