Mark O'Shea Email & Phone Number

United Kingdom

London, England, United Kingdom

London, England, United Kingdom

- Support and coordinate a team of 14 people in the day-to day management, reporting and optimisation for Western Union across 18 markets in EMEA- Management of trafficking and bid management through appropriate tools- Responsible for paid social and search campaigns, hitting targets and improving performance. For client KPI such as new customers, registrations and app installs- Responsible for the growth paths of Account Managers and Account Executives with clear goals and training plans- Driving consistent high work quality standards across the team, working closely with other departments (such as Data Analytics and Planning) to coordinate efforts- Driving innovation in delivery of work across the team, ensuring the team has the resources necessary to enable them to do so- Manage and own key client relationships, establishing a high level of trust and driving their business forward

London, England, United Kingdom

- Designed and implemented a full digital marketing strategy across search, Facebook, Instagram, taboola, display and discovery for abrdns’s new ISA proposition in collaboration with our new digital performance agency and internal teams across abrdn- A/B testing and optimisations for the ISA proposition across search, social and landing pages resulted in an 81% reduction in the campaign CPA- Implemented Value Based Bidding to our ISA and Retirement Advice Paid Search campaigns to fully utilise Google’s smart bidding strategies. - Managed the successful implementation of abrdn’s new digital performance partner, Performics. Led the process from requests for proposals from agencies, selecting the agency, selling them in to senior abrdn stakeholders, and planning and implementing new internal processes to ensure a smooth transition from the old and new agency- Responsible for managing and implementing the SEO strategy for the new abrdn brand relaunch for the individual finance and retirement advice propositions. This involved ensuring all new web pages followed SEO best practices (meta data, URL breadcrumbs, H1 tags and page titles included main keywords for the page), and ensured all redirects from Standard Life Aberdeen pointed to the corresponding or most relevant pages on abrdn of which there were over 10,000 pages. - Restructured the Advisor solutions paid search account. Removed keywords, changed ad copy, optimised match types and implemented a smart bidding strategy to focus on driving key KPIs- Create Powerbi dashboards for all abrdn propositions to enable stakeholders to review real-time performance- Lead stakeholder performance update meetings and convey learnings, insights and recommendations

London, United Kingdom

- Implemented Google Data Studio to Zinc Network, in order to improve the team’s efficiency to visualise campaign performance and impact and make the necessary recommendations for optimisations- Developed the strategy to design and implement structured training sessions to upskill multiple partners of the Open Information Partnership (OIP). These training sessions are now in the process of being delivered and receiving very positive feedback.- Develop, implement and manage advanced paid media campaigns across all digital platforms- Plan, execute and optimise remarketing campaigns as well as user tracking and retargeting- Report on campaign performance to senior stakeholders and clients, identifying opportunities for optimisation- Line manage members of the Digital team and support the strategy development for their clients

London, United Kingdom

- Main point of contact for Paid Search, Paid Social and Programmatic campaigns, from planning and strategy, to execution and reporting for my clients within the Asset Management industry- Oversaw the transition of all of PIMCO’s EMEA Paid Search accounts. A total of 54 were transitioned in Fundamental Media’s MCC, which required a full audit and strategy- Digital team representative for new business pitches, resulting in many new clients- Focused on building and maintaining campaign performance, ensuring that optimisations and recommendations were driven through insights and knowledge of a niche industry- Key clients included; PIMCO, Franklin Templeton, Columbia Threadneedle, BNY Mellon and Eaton Vance- Implemented Google Data Studio across a number of clients to streamline reporting- Line managed and developed junior members of the team- Built strong relationships with both clients and internal senior stakeholders- Trained the wider media team on new Digital Marketing updates

London, United Kingdom

•Created and managed PPC, Google Display Network (GDN), YouTube and Google Sponsored Post (GSP) campaigns across the property and pharmaceutical industries•Delivered performance driven results for clients, through careful management and optimisation. Key clients included; Knight Frank, Allsop, St George, Novo Nordisk and Johnson and Johnson•Created client focused reports with key data insights and recommendations for on-going and future campaigns•Planned and implemented a tailored SEO strategy for multiple clients. This included performing a full website and content audit, planning and implementing link building strategies and producing monthly SEO reports for clients with optimisation recommendations•Managed all client PPC and SEO budgets

• Managed the transition and integration of the London Rec Basketball website into the London Basketball Association’s website.• Used the foundations of the SportsPress plugin and developed a league table, which enables users to find key team information and the location of each team using the Google maps API.• Generated and updated content on the website, using WordPress CMS.• Created online forms to collect team data.• Maintained the brand consistency throughout the website for each additional piece of content.

• Responsible for updating the school website, Facebook and Twitter. • Developed and maintain a Virtual Learning Environment which allows students to access lessons and other learning materials outside of school.• Involved in the planning process to have full wireless coverage through the school.• Manage relationships with external suppliers. • Fixing device issues and installing new hardware/software.• Responsible for creating new users for the school system or on other platforms such as Google+.• Supervise the school telephone system.

• Created a database for the department which allows other Teaching Assistants to input information on specific students.• Assisted in the IT and Business Studies departments, where using computers every lesson increased my knowledge of the schools IT system.