Mark O'Shea Email & Phone Number

United Kingdom

London, England, United Kingdom

London, England, United Kingdom

- Support and coordinate a team of 14 people in the day-to day management, reporting and optimisation for Western Union across 18 markets in EMEA- Management of trafficking and bid management through appropriate tools- Responsible for paid social and search campaigns, hitting targets and improving performance. For client KPI such as new customers.

London, England, United Kingdom

- Designed and implemented a full digital marketing strategy across search, Facebook, Instagram, taboola, display and discovery for abrdns’s new ISA proposition in collaboration with our new digital performance agency and internal teams across abrdn- A/B testing and optimisations for the ISA proposition across search, social and landing pages resulted in.

London, United Kingdom

- Implemented Google Data Studio to Zinc Network, in order to improve the team’s efficiency to visualise campaign performance and impact and make the necessary recommendations for optimisations- Developed the strategy to design and implement structured training sessions to upskill multiple partners of the Open Information Partnership (OIP). These training.

London, United Kingdom

- Main point of contact for Paid Search, Paid Social and Programmatic campaigns, from planning and strategy, to execution and reporting for my clients within the Asset Management industry- Oversaw the transition of all of PIMCO’s EMEA Paid Search accounts. A total of 54 were transitioned in Fundamental Media’s MCC, which required a full audit and strategy.

London, United Kingdom

• Created and managed PPC, Google Display Network (GDN), YouTube and Google Sponsored Post (GSP) campaigns across the property and pharmaceutical industries
• Delivered performance driven results for clients, through careful management and optimisation. Key clients included; Knight Frank, Allsop, St George, Novo Nordisk and Johnson and Johnson
• Created client focused reports with key data insights and recommendations for on-going and future campaigns
• Planned and implemented a tailored SEO strategy for multiple clients. This included performing a full website and content audit, planning and implementing link building strategies and producing monthly SEO reports for.
• Managed all client PPC and SEO budgets

• Managed the transition and integration of the London Rec Basketball website into the London Basketball Association’s website.
• Used the foundations of the SportsPress plugin and developed a league table, which enables users to find key team information and the location of each team using the Google maps API.
• Generated and updated content on the website, using WordPress CMS.
• Created online forms to collect team data.
• Maintained the brand consistency throughout the website for each additional piece of content.

• Responsible for updating the school website, Facebook and Twitter.
• Developed and maintain a Virtual Learning Environment which allows students to access lessons and other learning materials outside of school.
• Involved in the planning process to have full wireless coverage through the school.
• Manage relationships with external suppliers.
• Fixing device issues and installing new hardware/software.
• Responsible for creating new users for the school system or on other platforms such as Google+.

• Created a database for the department which allows other Teaching Assistants to input information on specific students.
• Assisted in the IT and Business Studies departments, where using computers every lesson increased my knowledge of the schools IT system.