Led the entire product design process for various projects, from user research (empathy mapping) to wireframing and prototyping.Designed and prototyped the user interface for the Layal Spark E-Learning Platform ,ensuring a user-friendly and engaging learning experience.Created the user interface for the Royal Mind Podcast and Book Summaries App (currently in development phase).Developed a comprehensive design system for a suite of cooperative society applications, promoting design consistency and efficiency across the product line.Spearheaded the redesign of the Layal administrative system (internal software), streamlining the user interface for improved workflow and user satisfaction.

Co-founded Solutive, a UI/UX design startup focused on delivering exceptional user experiences for digital products.Contributed to the design of 6 digital products, leveraging user research and design thinking to create user-centric solutions. Established Solutive's design process, ensuring consistency and efficiency in project execution.Championed a vision of achieving 1 billion user impressions within the next decade, highlighting the company's ambitious growth plans.

Contributed to the redesign of the company's e-commerce website, enhancing user experience and potentially improving conversion rates. (Optional: Quantify the impact on website traffic or conversions if possible)Designed the user interface for the "Spin the Wheel" application used for marketing activities, promoting user engagement and brand interaction. (Optional: Mention any results if available)Created occasional pop-ups for marketing campaigns, ensuring design consistency with the overall brand identity.Managed relationships with key retail e-commerce platforms, ensuring smooth product listings and sales operations.Optimized the company's workflow system by implementing essential WordPress plugins, streamlining processes.Developed a data transfer system using Excel tools for efficient data exchange.

Spearheaded the establishment of the e-commerce department by successfully listing HealthMED products on major platforms like Amazon (Souq), Jumia, and Noon (starting in 2019).Designed and launched the company's own e-commerce store, HealthMED-Store providing a branded and user-friendly online shopping experience.Developed and implemented a data-driven marketing strategy focused on conversion optimization through Meta (formerly Facebook) marketing, resulting in a significant revenue increase of over +12 million per year (2022-2023). (Quantifiable achievement!)Leveraged strong business development skills to secure partnerships with three major international companies: Medgyn-US, Asahi Intecc-Japan, and Bonss Medical-China, expanding the company's reach and sales channels.Contributed beyond design and e-commerce by serving as a Training Manager, delivering medical and soft skills training to over 50 employees throughout your tenure, fostering a well-rounded team.

Successfully re-launched the disinfectants product line, driving a 300% increase in sales through strategic product selection and market analysis. (Quantifiable achievement!)Demonstrated strong market research and analysis skills, identifying high-demand disinfectants that aligned with customer needs and market trends.Gained valuable experience in product lifecycle management, overseeing the re-launch process from product selection to market rollout.