As the Digital Media Planner of JAAGO Foundation my core duties and responsibilities are:• Developing and executing digital media and communication strategies that align with overall marketing goals and objectives.• Creating and managing digital marketing campaigns, including online advertising, email marketing, social media marketing, and content marketing.• Leading and managing a team of digital marketing professionals, including social media managers, content creators, and email marketing specialists.• Analyzing and interpreting data to measure the effectiveness of digital media campaigns and using insights to optimize campaigns.• Collaborating with other departments, such as Branding, Project Implementation, Private Sector Engagement, and Fundraising & Grants, to ensure that digital media strategies align with organizational goals and objectives.• Staying up-to-date with the latest trends and technologies in digital media and incorporating new tools and strategies into campaigns as appropriate.• Managing budgets and allocating resources effectively to achieve maximum return on investment (ROI).• Developing and maintaining relationships with external partners, such as media agencies, influencers, and vendors.• Ensuring quality standards that meets the requirement of the project and overall branding.• Continuously monitoring industry developments and competitor activity to identify opportunities and threats, and adjust strategies that all digital media content is on-brand, accurate, and meets accordingly.

Ziziko is an exclusive online fashion wear e-commerce platform sourcing various international fashion goods from China, Thailand, Malaysia, and other countries. As the Ecommerce Lead and Co-Founder of this ecommerce start-up business, I look after: Planning of all online & social media marketing (Digital Marketing Activities), Manage e-commerce platforms and maintain its main website (Product Specification, Pricing, Inventory Management), Developing strategies for content design, creation & implementation for creative and marketing team, Facebook and Google ads (Boosting, Ad Placement, Budgeting), Promotional campaigns (Group Circulation for both paid and organic reach, engagement & impressions), Online marketplace and other sales channel (Facebook Marketplace, Shop & other Ecommerce sites), Providing guideline to customer support and query management team about branding and market development, Corporate business relationship (Supply Chain, Distribution Channel, Product Sourcing & Other Internal Policies).

As the Digital Fundraising Consultant of ActionAid Bangladesh, my core duties and responsibilities are: Creating and managing digital fundraising campaigns, including online advertising, email marketing, social media marketing, and lead generation. Consulting the digital Communications teams: including social media managers, website developers, content creators, and email & newsletter marketing specialists. Analyzing and interpreting data to measure the effectiveness of digital media campaigns and using insights to optimize campaigns. Preparing reports from the fundraising campaigns and giving continuous feedback to the concern departments.

As the Digital Media Planner of DATCO Group my core duties and responsibilities are: Developing and executing digital media strategies that align with overall marketing goals and objectives. Creating and managing digital marketing campaigns, including online advertising, email marketing, social media marketing, and content marketing. Leading and managing a team of digital marketing professionals, including social media managers, content creators, and email marketing specialists. Analyzing and interpreting data to measure the effectiveness of digital media campaigns and using insights to optimize campaigns. Collaborating with other departments, such as sales, creative, and product development, to ensure that digital media strategies align with business goals and objectives. Staying up-to-date with the latest trends and technologies in digital media and incorporating new tools and strategies into campaigns as appropriate. Managing budgets and allocating resources effectively to achieve maximum return on investment (ROI). Developing and maintaining relationships with external partners, such as media agencies, influencers, and vendors. Ensuring that all digital media content is on-brand, accurate, and meets quality standards. Continuously monitoring industry developments and competitor activity to identify opportunities and threats, and adjust strategies accordingly.

As a part of JAAGO Foundations Digital and Creative Department I am: Responsible for all the digital communication and branding activities of specific projects. Responsible for setting up and optimizing all Meta, Google Ads campaign and measure Analytics. Responsible for Digital Media buying data analysis, optimization and oversight. Attaining certain and specific goals in marketing communication, building brand image and conversion of the leads. Identifying audience behavior in social media platforms, generate effective ideas to reach them and give feedback to the creative team; Planning & Execution of all the media plans for digital marketing activities SEO- Search Engine Optimization for our website and keyword Research. Creating and executing SMS and E-mail and Newsletter marketing campaigns. Devising monthly, weekly, daily media plans for digital marketing activities. Measure and report performance and of all Digital Marketing goals. Leading Social Media Query Management and Communication Teams.

Current Projects: Jamuna Group Conglomerates(Jamuna Electronics and Automobiles, Jamuna Future Park, HOOR, HOORAM, Carnival Theme Park Etc.)As a Team Leader of Social Media Community Management and Senior Digital Marketer my job responsibilities were: Posting on all social media marketing channels (Facebook, Instagram, YouTube, Twitter & LinkedIn). Leading social media community management & query management, Daily content planning & helping creative team in the designing process, Promotional Campaigns (Designing and Offering various competitive strategies analyzing direct competitors like Walton, Minister, and other international brands), Search Engine Optimization & Search Engine Marketing (Facebook, YouTube, Google), Daily content promotions through Facebook Ads & Google AdWords,  Analyzing data & insights to compare and preparing daily, weekly & monthly reports for corporate clients. Using e-commerce ERP software to post on website and accessing customer profiles & order execution.

As a part of the academic requirement in BBA worked at Sonali Bank Ltd. (Mirpur Industrial Area Branch) for four months in various department like: 1. Foreign Exchange, 2. Accounts and Billing,3. Data Collection and Entry,4. Customer Support &5. Cash Counter etc.