Moumita Chowdhury Email and Phone Number

1. Market Analysis: Analyzed market trends, competition, and customer preferences and assessed sub-brand guild contributions to align marketing strategies. Evaluated omni-store performance and contributions to overall sales.2. Category & Category Sell-Through Analysis: Regularly assessed core category performance at all level(region, state, and store levels), category sell-through rates, pinpointing areas for improvement. Conducted deep subcategory-level analysis to identify opportunities and challenges.3. Customer Analysis: Conducted comprehensive customer analysis, including LTV, churn rate, and retention rate. Performed cohort analysis to understand long-term customer behavior. Segmented customers for targeted marketing efforts based on purchase patterns.4. Discount Analysis: Analyzed discounts region-wise, state-wise, by category, color, and size. Recommended discount strategies tailored to specific regions and categories.5. Like-for-Like Analysis: Evaluated channel and brand-wise like-for-like store growth. Conducted root cause analysis (RCA) for underperforming stores to drive improvements.6. Inventory Management: Analyzed weekly performance data to evaluate product sales and identify slow-moving items. Calculated the rate of sales and maintained optimal stock cover. Identified outstanding and non-moving styles, implementing appropriate actions.7. Monthly Business Report: Developed detailed monthly business reports, tracking channel-wise sales against targets. Analyzed and reported on discount strategies' impact on sales and profitability. Monitored and reported on ASP, UPT, AOV, and Bills Count to identify trends. Conducted in-depth Category Contribution and Seasonal Contribution analysis.