Moumita Das Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

- Working closely with Chief Growth Officer to deliver best-in-class marketing campaigns to new and existing Traktion users.- Conducting Lead market research to uncover the viability of current and existing services.- Defining SEO strategy and creating relevant content in support of the SEO strategy.- Driving the brand, positioning, and narrative to enhance sales efforts.- Brainstorm ideas for new campaigns- Deploying successful marketing campaigns and managing their implementation from ideation to execution.- Monitor current campaigns, ensuring deadlines are met and complete necessary tasks- Reporting on campaign performance all marketing channels.- Analyze data to evaluate the success of the marketing efforts and come up with new ideas to improve brand marketing and exposure- Maintaining strategic relationships and partner with key industry players, agencies and vendors such as SEO, PPC and Link building agency.- Support the business by developing and distributing marketing campaign materials: white papers, blog posts, email newsletters, webinars, and social media management.

London, England, United Kingdom

- Developing digital marketing strategy by studying economic indicators, analysing competitors, identifying customers and their current and future needs, and monitoring the competition.- Collaborating with key client stakeholders to understand project requirements, translating the requirements to the internal team and gathering feedback from client in weekly sessions.- Reporting to the COO and CEO on project updates and reports.- Planning and executing all SEO/SEM,PPC, email, social media, and content marketing campaigns.- Content research and content writing for all relevant campaigns.- Measuring and reporting performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).- Developing Account Based Marketing strategies, researching relevant industries, identifying key target accounts, developing the right messaging, managing and tracking the campaigns.- Identifying trends and insights, and optimising spend and performance based on the insights.- Brainstorming new and creative growth strategies through digital marketing.- Planning, executing, and measuring AB testing and conversion tests.- Proficient in using tools such as SEMrush, Ahrefs, Ubersuggest, Google Analytics, Google Search Console, ScreamingFrog and Mailchimp.- Collaborating with internal teams to create landing pages and optimise user experience.- Utilising strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Preparing and managing digital marketing budget.- Responsible for identifying tender notices, briefing and managing internal team, documenting the bid responses and communicating with the client's team.- Analysing current business process, identifying areas of improvement, creating processes and overseeing the implementation.- Responsible for drafting company policies and statements.

Purley, England, United Kingdom

Cataloguing of new inventory and listing them on Shopify.Keyword research for SEO, planning SEO strategies, implementing them and monitoring organic traffic and keyword positions.Copywriting: eCommerce Product Listing, Email Marketing and Print Media AdvertisingWebsite designing and developmentMonitor web analytics and internal data sourcesAnalysing online experience of customer and recommend improvements to same and assess effectiveness.Graphic Designing: Website banners, Emails & Newsletters, Social Media PostsVideo editing: IGTV videos, Instagram Reels, YouTube and Facebook videosContent Management using Hootsuite and Planonly.Coordinate with internal team and provide support to all online marketing strategies and prioritize projects and recommend ways to increase traffic to the website with the incorporation of best tools and assist to maximize revenue.

London, England, United Kingdom

- Cataloguing of products and listing them on Shopify, Etsy, Depop, Vinted & Asos Market Place.- E-commerce copywriting keeping in mind the brand's values and vision.- Designing daily social media content for platforms such as Instagram, Pinterest & Facebook.- Managing CRM and strategising SEO for the vintage platforms.- Creative direction for product photoshoot and content creation for various social media platforms.- Weekly Content creation and articles for the brand's blog.- CRM on all social media platforms

Chennai, Tamil Nadu, India

-Providing creative solutions for clients as per their brand philosophy and requirement.-Using expert research skills to advise clients on their requirements for the campaign and conceptualizing fashion visuals.-Design mood boards for the photoshoots with meticulous attention to details of the client's brief.-Using effective people management and organizational abilities to audition models, source outfits and props for the photoshoots.-Maintaining an ongoing relationship with brands and PR to create a good network.-Liaising with location manager, photographers, make-up artists, models and other crew members to develop and implement effective production of social media campaigns.-Strategizing social media content and digital marketing plans for clients.-Tracking, analyzing and reviewing the performance of campaigns on various social media platform.

Chennai Area, India

-Provided advice and assistance to clients on their requirements.-Used effective organizational abilities to plans and supervise the production process from initial designs through to final delivery.-Liaised with fabric suppliers, pattern-makers, embroidery technicians and seamstresses to develop exceptional bespoke outfits.-Supported timely delivery of customised outfits adhering to the specific needs of the client.

Chennai, Tamil Nadu, India

Chennai Area, India

-Provided comprehensive research on accessories trends supported by portals such as WGSN, Promostyl & Trend Hunter for forecasting reports for the brand's upcoming collection.-Supported timely delivery of buying sheet and liaised with domestic and international suppliers for the upcoming collection.-Carried out rigorous cataloguing of new products with meticulous attention to details and specifications of each product.-Supported timely update of product details and new collections on the e-commerce portals.-Used expert analytical stills to study past sales report and analysed best selling categories and products in each category.-Supported planning and execution of merchandise displays for the brand in various retail partner's stores.

Bengaluru

-Oversaw the execution of weekly in-store initiatives and seasonal sale strategies as per the HO's instructions. -Executed merchandise display of in-house brands on weekly basis according to the brand's standards and specifications.-Designed ongoing sale promotion signage for the store and styled mannequins for cluster points and window display for the week.-Communicated relevant guidelines and standards to the vendors, ensuring that every display and prop complies to requirements and procedure.-Analyzed each product within relevant categories to capture key metrics within the manual merchandised zones.-Optimised customer journey through intuitive site merchandising ensuring customers are easily able to access desired products.-Improved and enhanced the functionality of interior spaces, rearranged furnishings and modified architectural elements.

Master’S Degree, Fashion Management

- Luxury Brand Marketing - Statistics & Business Maths - Strategic Luxury Management - Social Media Marketing - Market Research.

Bachelor’S Degree, Business Management And Marketing

- Marketing - Accountancy - Financial Accounting - Economics - Company Law - Taxation Law - International Business Relation.

Advanced Diploma In Fine Arts

Ipcc (Level 2), Accounting And Finance