Moumita Sen
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Moumita Sen Email & Phone Number

Market Strategy and Research Analyst at California State University, Northridge
Location: Los Angeles, California, United States 7 work roles 4 schools
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Role
Market Strategy and Research Analyst
Location
Los Angeles, California, United States
Company size

Who is Moumita Sen? Overview

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Quick answer

Moumita Sen is listed as Market Strategy and Research Analyst at California State University, Northridge, a company with 395 employees, based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Moumita Sen.

Moumita Sen previously worked as Professional Mentor at Braven and Market Strategy & Research Analyst at California State University, Northridge. Moumita Sen holds Master Of Business Administration - Mba, Marketing Analytics, 3.8 from Oklahoma State University.

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California State University, Northridge

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Profile bio

About Moumita Sen

I am a dynamic Marketing Strategy professional with over 8 years of experience in Fortune 500 companies and higher education. With a Master’s in Marketing Analytics from Oklahoma State University, I excel in data-driven decision-making, market research, and digital marketing. Currently, I serve as a Marketing Strategy & Research Analyst at California State University, Northridge, where I develop predictive models, manage digital campaigns, and drive strategic insights. I am known for my innovative approaches and ability to thrive in fast-paced environments, with a proven track record in enrollment growth, cost savings, and cross-functional collaboration.As an individual who has a passion for crunching numbers, I believe in translating digits and trends into compelling stories. I have conducted extensive primary and secondary market research and data analysis on more than 60 programs across diverse industries to ensure program success and justify return on investment. I manage strategic marketing campaigns for more than 10 masters and certificate programs from inception to execution. I have been the single point of contact for information related to the impact of Covid-19 on Higher Education and deliver reports on a weekly basis to higher executive members including the President's office. I have collaborated with a philanthropic working group for the Los Angeles Pilot Strategic Plan and have worked with Los Angeles Mayor’s office to understand requirements and translated research into insights to drive strategic decisionsIn my previous experience as a senior sourcing analyst, through my out of the box thinking and financial analysis skills, I was able to achieve cost savings of over $200,000 for a global technology company.Being at a place where I can grow and work towards something I really care about matters to me immensely. I believe in the values of diversity, innovation, and transparency and like taking risks, getting challenged and solving problems to make a positive impact and enhance end user experience. Please feel free to connect with me on LinkedIn. I'd love to learn more about you!Areas of Expertise: Market Research, Data Analysis, Strategic Market Intelligence, Higher Education Marketing, Project Management

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California State University, Northridge
California State University, Northridge
Market Strategy and Research Analyst
Los Angeles, CA, US
Website
Employees
395
AeroLeads page
7 roles

Moumita Sen work experience

A career timeline built from the work history available for this profile.

Professional Mentor

Current

United States

Working with a mentee who is a college junior to help in her successful transition from college to career ensuring how they can get and thrive in their first job. This 12 week programs allows me in helping my mentee in navigating application processes and develop professional skills and polishing their professional portfolio.

Feb 2024 - Present

Market Strategy & Research Analyst

Current

Greater Los Angeles Area

  • Have conducted market research and data analysis on over 60 new master's degree and certificate programs to assess viability and ROI
  • Utilized marketing analytics tools to measure performance of ad vendors, worked on allocating budget and devised marketing strategies to increase enrollment and lead generation
  • Worked with Salesforce Lightning and Pardot to develop targeted marketing campaigns and nurture customer relationships
  • Conducted data analysis for the Los Angeles Performance Partnership Pilot Strategic Plan and worked with Los Angeles City and County officials to understand requirements and to present findings
  • Have served on the search committee for several new hires and have screened resumes and conducted interviews for over 50 candidates
  • Acted as a single point of contact for information related to impact of Covid-19 on Higher Education and have delivered reports on a weekly basis to higher executive members including the President's office
Jan 2020 - Present

Market Research Intern

Stillwater, Oklahoma

  • Analyzed invention data for technology transfer offices and designed interactive dashboards using Tableau to report y-o-y statistics
  • Collected and summarized market trends on prospective customers and opportunities to promote technology licensing for 50+ inventions
  • Utilized custom SQL queries and data warehousing programs to access data from databases, performed data manipulation and designed business plans for SBIR funded grants
Nov 2017 - Oct 2019

Sourcing Lead

Mumbai Area, India

  • Interpreted and analyzed Google’s data to develop business strategy for cost savings and presented recommendations to senior executive team
  • Gathered data from internal and external sources and converted them into actionable insights related to business operations and budget planning
  • Recruited and mentored a team of 3 analysts, managed measurement strategies and KPIs and created quarterly reports for performance management
  • Worked closely with the Google Strategic Sourcing Team to implement sourcing best practices for cost savings, risk mitigation, and enhanced supplier performance
  • Won Google Synergy award for exceptional teamwork
Jul 2016 - May 2017

Senior Sourcing Analyst

Navi Mumbai

  • Developed market and competitive intelligence reports on expenditures above $50,000 for Google’s line of businesses
  • Conducted RFPs and financial risk assessment to identify best-fit suppliers and negotiated long term contracts to achieve savings up to 3%
  • Acted as a connection between internal stakeholders and external vendors to develop cost improvement processes such as reduced lead time and best cost country sourcing
  • Managed end to end research projects from design to report delivery and exceeded client ex-pectation on more than 80% projects
Aug 2014 - Jun 2016

Research Analyst

Chennai Area, India

  • Responsible for preparing a category strategy and vendor management system for MRO domain with a spend of over $20M
  • Monitored and tracked commodity industry trends and communicated significant observations to the clients
  • Assisted global sales directors in acquiring new accounts through customized innovative industry dashboards
Jul 2012 - Aug 2014
Team & coworkers

Colleagues at California State University, Northridge

Other employees you can reach at bebraven.org. View company contacts for 395 employees →

4 education records

Moumita Sen education

Bachelor Of Technology (Btech), Instrumentation And Control Engg, 3.64

Activities and Societies: International Society of Automation ♦ AIESEC ♦ IEEE ♦ Editor- in- chief for Reflections ♦ Received a merit-based.

Final Year Project, Bottom Pressure Recorder - Tsunami Detection

National Institute Of Ocean Technology

10+2, Science, 84.8%

The Future Foundation School

Activities and Societies: ♦Debate Team ♦ Interact Club ♦ Spicmacay Club♦ Student President for Interact Club

FAQ

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What company does Moumita Sen work for?

Moumita Sen works for California State University, Northridge.

What is Moumita Sen's role at California State University, Northridge?

Moumita Sen is listed as Market Strategy and Research Analyst at California State University, Northridge.

Where is Moumita Sen based?

Moumita Sen is based in Los Angeles, California, United States while working with California State University, Northridge.

What companies has Moumita Sen worked for?

Moumita Sen has worked for California State University, Northridge, Braven, Oklahoma State University, Gep Worldwide, and Beroe Inc.

Who are Moumita Sen's colleagues at California State University, Northridge?

Moumita Sen's colleagues at California State University, Northridge include Laniesha Cobb Sanders, Doreen Clark, Enrique Cuapio, Kia May, and Amanda Warco.

How can I contact Moumita Sen?

You can use AeroLeads to view verified contact signals for Moumita Sen at California State University, Northridge, including work email, phone, and LinkedIn data when available.

What schools did Moumita Sen attend?

Moumita Sen holds Master Of Business Administration - Mba, Marketing Analytics, 3.8 from Oklahoma State University.

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