* Conduct a market research and analysis to identify customer needs and market trends.* Develop and execute product strategies and roadmaps that align with the company's overall goals and objectives.* Develop and execute go-to-market strategies and launch plans for new products.* Collaborate with cross-functional teams, including sales, and operations, to ensure successful product launches and commercialization* Define and execute marketing campaigns to drive awareness, interest, and demand for commercial products* Define and manage product pricing, positioning strategies and messaging, with ensuring consistency across all marketing channels.* Monitor and analyze market trends, competitive activity, and customer feedback to identify areas for improvement and growth.* Develop and manage marketing budgets, track and report on marketing performance and ROI.* Monitor and analyze product performance and customer feedback to identify areas for improvement and growth* Develop and maintain relationships with key customers, partners, and industry experts to ensure successful development, launch, and commercialization of new products* Stay up-to-date with industry trends, technologies, and best practices related to commercial product management.