Paula Rodriguez Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Provide recommendations and actionable insights on marketing assets and overall websiteperformance metrics resulting in increased customer engagement and reduced bounce and exitrates.- Automated reporting process by building a Looker Studio dashboard to visualize marketingcampaigns performance, resulting in a 25% reduction in processing time.-Collaborate with marketing cross-functional teams to understand business and reporting goals andchallenges to help drive business growth by leveraging web analytics tools.-Delivered valuable data-driven recommendations to support UX optimizations, resulting in anenhanced end-to-end customer experience and journey.

-Successfully demonstrated exceptional organizational skills and adaptability in a fast-paced,dynamic environment by effectively responding to changing priorities, resulting in a 100% customersatisfaction score across ten sprints- Conducted discovery sessions to identify business processes and critical bottlenecks to improve clients’ customer experience. -Effectively translated business requirements into user stories that supported the design andimplementation of Salesforce CRM solutions-Consistently maintained open communication with the team, project manager, and stakeholders toensure timely project deliverablesCollaborated with the development team to verify that solutions met business requirements.-Diligently documented user stories, activities, workflows, functional improvements, and changes inJira showcasing meticulous attention to detail and strong organizational skills in effectively capturingand tracking project requirements.Project: AT&T Latam - MX. Implementation of Salesforce Sales Cloud for Enterprise Business Segment.- Development of a custom Salesforce App for AT&T Enterprise Business Segment. That includes creating objects, fields, buttons, alerts, and a process builder setup.- Understanding and enhancing AT&T's Sales process for the Enterprise Business segment - Developed 9 Sales Reports and a Dashboard for the sales team using Salesforce. - Definition of the Profiles and Roles structure within the Org.

Madrid, Community Of Madrid, Spain

-Responsible for the commercial development and strategic positioning of the Totto brand across the EMEA region (Europe, Middle East & Africa).-Performed quantitive and qualitative research to understand customer demographics and find potential distributors within Europe. -Gathered and analyzed internal and external data to identify business opportunities that contributed to 25% quarterly sales growth. -Established commercial and trade marketing activities across sales channels to effectively deliver products to 25 countries within the region. -Monthly business reviews with senior management to provide a comprehensive understanding of current sales & operational position. -Lead and motivate the Sales team towards strategies aimed at the brand's growth.-Established commercial and financial KPIs.

Bogotá Colombia

-Responsible for the business development of the Totto master franchises channel in Spain, Portugal, Chile, and Mexico. -Established a customized product purchase strategy for each market identifying and analyzing trends and patterns in sales data to improve inventory turnover.-Collected and analyzed “back to school” daily sales data from department stores in Mexico and Chile (300 stores) to provide insights about stock turnover, product display, and potential promotions needed. This analysis helped the business to achieve an 85% sell-through.-Research and communicate to marketing and product development department trends in the market, changes in consumer behavior, and competitors' strategies to identify growth opportunities.-Worked with internal and external stakeholders to ensure customer satisfaction.-Responsible for presenting sales performance reports to corporate management.

Postgraduate Degree, Business Insights & Analytics

Learning the framework to produce data-driven insights, from understanding the business problem to delivering compelling presentations.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

International Marketing