Paula Rodriguez Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Provide recommendations and actionable insights on marketing assets and overall websiteperformance metrics resulting in increased customer engagement and reduced bounce and exitrates.- Automated reporting process by building a Looker Studio dashboard to visualize marketingcampaigns performance, resulting in a 25% reduction in processing time.-Collaborate.

-Successfully demonstrated exceptional organizational skills and adaptability in a fast-paced,dynamic environment by effectively responding to changing priorities, resulting in a 100% customersatisfaction score across ten sprints- Conducted discovery sessions to identify business processes and critical bottlenecks to improve clients’ customer experience..

Madrid, Community Of Madrid, Spain

-Responsible for the commercial development and strategic positioning of the Totto brand across the EMEA region (Europe, Middle East & Africa).-Performed quantitive and qualitative research to understand customer demographics and find potential distributors within Europe. -Gathered and analyzed internal and external data to identify business opportunities.

Bogotá Colombia

-Responsible for the business development of the Totto master franchises channel in Spain, Portugal, Chile, and Mexico. -Established a customized product purchase strategy for each market identifying and analyzing trends and patterns in sales data to improve inventory turnover.-Collected and analyzed “back to school” daily sales data from department stores.

Postgraduate Degree, Business Insights & Analytics

Learning the framework to produce data-driven insights, from understanding the business problem to delivering compelling presentations.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

International Marketing