Product Owner
Jan 2022 - May 2022
AeroLeads people directory · profile
Marina Bueno Email & Phone Number
Managing People | Customer Experience | Marketing | Innovation
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Role
Managing People | Customer Experience | Marketing | Innovation
Location
Caxias Do Sul, Rio Grande Do Sul, Brazil
Who is Marina Bueno? Overview
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Marina Bueno is listed as Managing People | Customer Experience | Marketing | Innovation based in Caxias Do Sul, Rio Grande Do Sul, Brazil. AeroLeads shows a matched LinkedIn profile for Marina Bueno.
Marina Bueno previously worked as Product Owner at Fras-Le Oficial and Coordenadora de projetos (Transformação Digital) at Arezzo&Co. Marina Bueno holds Mba Gestão: Pessoas E Liderança, Organizational Leadership from Fundação Getulio Vargas.
Profile bio
About Marina Bueno
I´m a Marketing Specialist, who has plenty of experience with Digital Strategy (SEO, Analytics, Inbound and ETC), Brand building, Trade Marketing (PDV) and CRM (currently working with SAP)Building bridges between customers/consumers and brands, translating aspirations and desires from people to product and services.And how do I do this?Working with managing people in a good work environment, stimulating ideas, innovation, feedback and gratitude, transforming the status quo with creativity and objectivity.In first place it will always be the costumer experience and the relationship with the brand, these are the foundations for an Omni channel, Costumer Experience and Inbound strategy, using the technology as an allied to build bridges.I have a MBA in Marketing and I keep improving my knowledge in areas such as managing people, emotional intelligence and digital strategies for B2B or B2C.I did an exchange study program in Canada, where I could develop an advanced English and multicultural overview.For more than 7 years, I have being working in Marketing Department, developing skills in furniture design, technology and transport and also carrying great experiences in campaigns and projects.Major projects1) 20th Volare’s Anniversary Campaign: with the landscape of Macchu Picchu, in Peru, and the unfolding overseas, addressing an identity and slogan changed. 2) Product launching in the biggest fairs in Brazil;3) CRM (SAP) Implementation and also a Marketing Cloud, aiming to develop inbound journeys for the audience who interact with the brand;4) Trainings at Sales Convention in different states in Brazil and overseas (Uruguay and United Emirates), with the main objective to motivate and present the planning and all the brand campaigns that will be running in the year; 5) Brand Planning and product repositioning,6) Member of the team Marcopolo Next, group of people from different departments who discuss innovation projects for the company business.If you want to know more about my experiences and background, it will be a pleasure to get a message from you.
Listed skills include Trade Marketing, Marketing Strategy, Digital Strategy, Digital Marketing, and 8 others.
7 roles
Marina Bueno work experience
A career timeline built from the work history available for this profile.
Coordenadora De Projetos (Transformação Digital)
Liderando a frente de Loyalty na companhia, cross canal e cross marcas, para atingir objetivos de estratégicos e de ESG, para os milhões de clientes ativos nas marcas Arezzo, Schutz, Anacapri, Vans, Fiever, Alme, Alexandre Birman entre outros. Além de criar pontes para ser fonte enriquecedora de dados para o CRM.
Jun 2021 - Dec 2021
Supervisor De Marketing
Ao longo desses quase 7 anos de experiência na área de marketing pude passar pelas três marcas do grupo, com diferentes perfis de abordagem B2B/B2C, em diferentes etapas do planejamento, desde estratégico/tático e operacional tanto para o mercado interno quanto externo, atuando nas frentes de planejamento estratégico, calendário anual de marca, budget, convenção/encontros de vendas/lives, campanhas on e off, lançamento de produtos, assessoria de imprensa, desdobramento de ações no trade (campanha de vendas), alavancagem da estratégia digital (KPI´s: conversão de leads/brand awareness), criando pontes internamente entre áreas (endomarketing, pós-vendas, engenharia e etc.) para promover a venda de valor dos produtos e serviços, além disso traçar a régua de relacionamento juntamente com o cliente para melhorar a experiência de compra, baseado em pesquisas de tendência
Nov 2018 - Jun 2021
Analista De Marketing
Dentro do núcleo de comunicação, atuei com marketing institucional, assessoria de imprensa e relacionamento com cliente.Desempenhando atividades como, criação de Campanha de Vendas, Lançamento de Produto. Convenção de Vendas, Feiras e Eventos e visitas com clientes do Mercado Interno e Externo, patrocínio/leis de incentivo, parcerias com emissoras de TV e desenvolvimento de estratégias de mídias digitais para Facebook, Instagram, Twitter e YouTube. Fazendo a gestão de custo fixo e desenvolvimento de ações de planejamento.
May 2014 - Nov 2018
Secretária De Diretoria
Logo que iniciei na empresa desempenhei a função de secretária da diretoria, organização de viagens no Brasil e exterior para três Diretores que atuavam com RH e negócios internacionais, auxiliando nos controles de BSC com as equipes de negócio, controle de custo fixo, agendamento de vídeo conferências com as coligadas e demais tarefas administrativas.
Jul 2012 - May 2014
Marketing Analyst
Na maior importadora de moveis de design do Brasil, era responsável pelo controle do site, catálogos e folders, gestão da Marca em eventos (feiras e relacionamento com cliente)
Jan 2010 - Feb 2011
Account Assistant
Nov 2008 - Jan 2011
3 education records
Marina Bueno education
Mba Gestão: Pessoas E Liderança, Organizational Leadership
Master Of Business Administration - Mba, Marketing, Especialização
Bachelor Of Business Administration - Bba, Concluído
FAQ
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What is Marina Bueno's role at their current company?
Marina Bueno is listed as Managing People | Customer Experience | Marketing | Innovation.
Where is Marina Bueno based?
Marina Bueno is based in Caxias Do Sul, Rio Grande Do Sul, Brazil.
What companies has Marina Bueno worked for?
Marina Bueno has worked for Fras-Le Oficial, Arezzo&Co, Marcopolo S.A., Rivatti Móveis, and Sicredi Pioneira Rs.
How can I contact Marina Bueno?
You can use AeroLeads to view verified contact signals for Marina Bueno, including work email, phone, and LinkedIn data when available.
What schools did Marina Bueno attend?
Marina Bueno holds Mba Gestão: Pessoas E Liderança, Organizational Leadership from Fundação Getulio Vargas.
What skills is Marina Bueno known for?
Marina Bueno is listed with skills including Trade Marketing, Marketing Strategy, Digital Strategy, Digital Marketing, Microsoft Office, Microsoft Excel, Atendimento Ao Cliente, and Microsoft Word.
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