Maggie Pearson Email & Phone Number

Bethesda, Md, Us

Coconut Grove, Florida

● Develop and implement new and interesting programming for alumni to increase engagement● Lead for annual Alumni Weekend and REEF (RE Epic Fishing Tournament)● Plan regional alumni and collegiate alumni events in NYC, Boston, DC, other● Primary contact for Alumni Board and its committees ● Work with faculty advisors and student clubs to include alumni in their projects● Write and design quarterly alumni e-newsletters and weekly social media posts● Compile bi-annual class notes for RE magazine● Serve as liaison between faculty emeriti and school● Identify, recruit, train and manage reunion volunteers to increase attendance and giving for reunion weekend and other alumni events● Assist Director of Annual Giving and Director of Alumni Engagement to develop solicitation plans for milestone reunion classes

Stevenson, Maryland

• Identified and cultivated constituents capable of making leadership gifts to the Annual Fund • Executed all aspects of the School’s Annual Fund program including direct mail, social media, Annual Report, phonations and days of giving • Responsible for donor thank you letters• Strategized and conceptualized a $12 million Capital Campaign with Director of Development and Head of School • Created and implemented Stewardship Program for major gift donors• Managed monthly reconciliation

Charlottesville, Virginia Area

• Conceptualized, developed and executed the firm’s marketing and business development-related initiatives• Developed the annual marketing budget and established procedures to monitor expenditures against budget• Worked closely with 16 individual attorneys and their practice groups (Commercial, Domestic Relations and Personal Injury) to create strategic plans to drive business development and marketing goals • Created and implemented all marketing programs, including public relations, advertising, social media, community relations and direct mail • Photographed and videotaped attorneys for use on website and blogs• Oversaw website and blog re-design including online content and content strategy• Produced, wrote and directed award-winning public service announcements• Oversaw and manageed community relations efforts

Charlottesville, Virginia Area

• Researched, drafted and edited gift acknowledgement correspondence to donors on behalf of President• Researched and analyzed stewardship at the University and peer institutions, making recommendations for the improvement and evolution of donor relations• Coordinated customized stewardship for major donors ($5M +) and managed its giving society

Coral Gables, Florida

• Developed public relations and advertising programs for clients including Puntacana Resort & Club in the Dominican Republic, Tucán Country Club & Resort in Panama and Rose Hall Developments in Jamaica• Produced collaterals and ads, managed client websites • Coordinated press trips, individual media visits and write press releases• Directed lead fulfillment including database management, toll free call supervision and other direct mail response programs

Miami, Florida

• Promoted awareness and bolstered image of Florida Keys & Key West as a vacation venue that provided cultural and heritage offerings to domestic and international markets • Organized domestic and international press trips and individual visits• Supervised firm stringers in Islamorada and Key West• Worked with Tourist Development Council; attended monthly meetings• Edited and distributed press releases• Attended travel market trade shows in U.S., Canada and Europe• Liaised with offices in London, Paris and Kronberg, Germany

• Developed and implemented public relations and marketing programs for luxury resort/real estate clients• Generated awareness and publicity via direct mail, direct prospecting, press releases, media relations, press fam trips• Promoted and publicized special events• Clients included:-Ritz-Carlton, Rose Hall, Jamaica-Palmas del Mar, Puerto Rico-Punta Cana Resort and Club, Dominican Republic-Bal Harbour Shops, Bal Harbour, Florida-Comanche Trace, Kerrville, Texas

Ba, English

Education record