Michael Phelps's Location
Rocklin, California, United States, United States
Michael Phelps's Contact Details
Michael Phelps work email
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Michael Phelps personal email
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Michael Phelps phone numbers
About Michael Phelps
I’m a branding and marketing professional dedicated to creating positive change for membership brands. By leveraging 25+ years of experience in brand strategy, marketing and tech within the lifestyle and real estate industries, I’m helping clubs and communities tell their best stories so they can naturally attract their tribes.
Michael Phelps's Current Company Details
Michael Phelps Work Experience Details
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Principal | Co-FounderPipeline AgencyRocklin, Ca, Us
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MemberForbes Agency Council Jan 2022 - PresentBoston, Ma, Us -
Principal | Co-FounderPipeline Agency Feb 2008 - PresentManhattan Beach, California, UsWe build innovative marketing campaigns for the places people love, places people live, and places people belong.
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Vice President, Finance & TechnologyAmerican Golf Corporation 2005 - 2008El Segundo, Ca, Us• Responsible for annual operating/strategic planning, risk and opportunity identification, feasibility modeling, contingency planning and financial analysis for subsidiary of Goldman Sachs/Starwood Capital focused on owning and operating 165 golf course facilities across the United States with $600MM annual revenue and $150MM EBITDA.• Directly supervised team of 20+ professionals in managing strategic planning, financial analysis, annual budgeting, treasury, business intelligence, IT and payroll.• Ensured accuracy and transparency while evaluating and analyzing records and statements to deliver timely reports and financial planning and forecast recommendations to C-level executives.• Spearheaded an expense reduction program on behalf of the CFO leading to 30% reduction in corporate overhead and led business process outsourcing of A/P, A/R and Bank Reconciliations (5 FTE / $500M).• Successfully partnered with Goldman Sachs Investment Banking division in preparation of valuation models, formal offering memorandum, and investor relations to position company for sale.• Acting member of Executive Steering Committee responsible for American Golf Corporation financial systems visioning and strategy.• Built bottom-up labor scheduling models and efficiency metrics resulting in $1MM+ in performance improvement.• Reduced bottom up budget cycle time by over 50% by implementing standard scenario modeling and forecasting system. -
Director, Finance & Strategic PlanningAmerican Golf Corporation 2003 - 2005El Segundo, Ca, Us• Responsible for $600MM company-wide Golf Operations and Corporate Overhead P&L and Cash Flow performance.• Led a team of ten professionals overseeing all financial system, reporting and process improvement initiatives.• Oversaw three-year strategic plan, annual plan, capital spending plan, quarterly re-forecasts and closing processes and procedures.• Designed and successfully implemented $4.5MM OutlookSoft/ SAP BPC business intelligence platform to increase accuracy of budgets and forecasts, automate sales information reporting and improve decision making process ($1.4MM ROI).• Provided strategic direction and guidance to deal analyses, sourcing synergies and single G/L platform integration.• Launched balanced scorecard reporting to identify both leading and lagging KPI metrics and business drivers.
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Manager, Business Intelligence & Financial SystemsAmerican Golf Corporation 2002 - 2003El Segundo, Ca, Us• Led $11MM, year-long implementation of JD Edwards ERP financial system leading to significant enhancements in productivity across accounting, forecasting, budgeting, and analytical procedures ($2.3MM ROI).• Reported to the CFO and served on the Steering Committee for the JD Edwards implementation responsible for overseeing vendor selection, partner selection, and module design among other functions.• Worked collectively with CFO and COO to define/build KPI dashboards and automation of standardized reporting packages.• Developed and managed training programs designed for field operations in conjunction with financial system deployment.• Acted as a liaison between the end-user and IT communities in areas of system design, training and communication.• Drove execution of $3MM project to incorporate a biometric Kronos timekeeping system to facilitate better human capital management and cost control ($700M ROI).
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Sr. Financial AnalystNational Golf Properties / American Golf Corporation 2000 - 2002• Reviewed/analyzed monthly financial results and recommended actions for correcting variances to $300MM+ Daily Fee Operations P&L.• Utilized MS Access, MS Excel, Crystal Reports and R&R Report Writer to prepare and deliver operational performance evaluation reports and forecasting trend analyses to senior management.• Developed annual and five-year operational plans using bottom-up forecasting, scenario and sensitivity modeling.• Assisted in standardization of the monthly business review processes and delivery to corporate stakeholders.• Prepared detailed schedules comparing site-by-site information for inclusion in formal National Golf Properties/American Golf Corporation offering memorandum.• Member of feasibility and strategic planning team for preparation of $1B Goldman Sachs/Starwood Capital acquisition of National Golf Properties/American Golf Corporation.
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Operations ManagerNational Golf Properties / American Golf Corporation 1997 - 2000• Supported 25+ private country club operations with direct accountability to COO for Eastern United States division.• $95MM+ annual P&L responsibility included budgeting, forecasting, short/long term strategic planning and variance analysis.• Developed standard operating procedures (SOP), inventory reconciliation policies and cash control protocols.• Prepared business plans, pro-forma/post-mortem analyses and presentations assessing viability of new/post initiatives.
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Project Manager, Business DevelopmentNational Golf Properties / American Golf Corporation 1995 - 1997• Supported National Golf Properties (REIT, NYSE: TEE) strategic business development efforts across the United States.• Developed long-range business plan pro-formas for 50+ existing and 25+ prospective golf course locations.• Conducted capital spending NPV, IRR & ROI analyses ensuring covenants compliance with banking institutions.
Michael Phelps Skills
Crm
Marketing Strategy
Social Media Marketing
Strategic Planning
Marketing
Public Relations
Social Media
Entrepreneurship
Sales Management
Online Marketing
Lead Generation
Operations Management
Salesforce.com
Integrated Marketing
Marketing Management
Competitive Analysis
Business Intelligence
Brand Development
Digital Marketing
Financial Modeling
Member Relations
Digital Strategy
Digital Media
Ppc
Market Research
Facebook Marketing
Services Marketing
Sales Operations
Sales Process
Sales Compensation
Service Management
Sales Pipeline Management
Corporate Finance
Internet Strategy
Member Onboarding
Search Engine Optimization
Search Engine Marketing
Targeted Messaging
Online Lead Generation
Ppc Bid Management
Social Media Consulting
Branding And Identity
Integrated Brand Marketing
Marketing Research
Demographic Analysis
Member Services
Private Clubs
Membership Marketing
Customer Onboarding
Client Onboarding
Onboarding
Seo Copywriting
Paid Search Campaigns
Paid Search Strategy
Marketing Copy
Copywriting
Strategic Communications
Advertising
Instagram Marketing
Linkedin Marketing
Membership Retention
Social Media Strategist
Linkedin
Operational Due Diligence
Membership Management
Crm Software
Software Development
Michael Phelps Education Details
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Washington State UniversityBusiness Finance -
Georgia State UniversityManagement Information Systems
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UclaReal Estate Investment
Frequently Asked Questions about Michael Phelps
What company does Michael Phelps work for?
Michael Phelps works for Pipeline Agency
What is Michael Phelps's role at the current company?
Michael Phelps's current role is Principal | Co-Founder.
What is Michael Phelps's email address?
Michael Phelps's email address is mi****@****ting.ca
What is Michael Phelps's direct phone number?
Michael Phelps's direct phone number is +131098*****
What schools did Michael Phelps attend?
Michael Phelps attended Washington State University, Georgia State University, Ucla.
What skills is Michael Phelps known for?
Michael Phelps has skills like Crm, Marketing Strategy, Social Media Marketing, Strategic Planning, Marketing, Public Relations, Social Media, Entrepreneurship, Sales Management, Online Marketing, Lead Generation, Operations Management.
Who are Michael Phelps's colleagues?
Michael Phelps's colleagues are Jake Pasquale, Molly Mccall, Amber Atkinson, Rhino Doank, Shannon Herschbach.
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