Mark Ogden Email & Phone Number

Atlanta Metropolitan Area

Instrumental in the successful transition of former Siemens Division into ASM and further acquisition of DEK machine business to make ASMPT SMT Solutions.Created combined marketing plans for SIPLACE and DEK capital equipment business under ASMPT. Changed marketing messaging from supporting individual machine sales into a solutions provider concept..

Atlanta Metropolitan Area

• Advanced to major promotion, tasked to plan and execute all marketing and sales-support for $30 million business unit that makes capital equipment – robotics and automated-assembly systems – used in electronics.
• Cut promotional costs 50% by leveraging targeted marketing with electronic media.
• Successfully launched new products into Americas market that increased accessible market for Siemens’ automation division by 40%.
• Increased press coverage for new products by 300% after consistently implementing a targeted PR campaign following each road-show demonstration.
• Increased lead generation more than 10% by running a “win a laptop” promotion during registration of roadshow attendees.

Atlanta Metropolitan Area

• Promoted to manage all sales support activities, including: customer quotation system, machine demonstrations, product sales tools, sales-forecast generation, tradeshow support, regional customer events, demos, and.
• Increased number of demos by 500% using a road show concept for key markets in USA, Canada, and Mexico.
• Set up a $1 million sale of equipment and software via customer demos.
• Improved accuracy and turnaround time for quotes by creating a new Excel-based quote system for all products, software, and services.

Atlanta Metropolitan Area

• Managed all aspects of product positioning, pricing, requirements, launching, and sales-and-profitability. Gathered customer requirements and translated them into detailed product requirements. Developed sales tools.
• Generated additional $1.5 million by penetrating new market segments.
• Achieved successful rollouts by creating detailed product-launch plan with cross-departmental champions. Successfully launched a new series of electronic-assembly equipment into the Americas.
• Researched new markets for the product. Defined new sales and marketing approach based on the capabilities of Siemens’ latest software tools and machine features.

Atlanta Metropolitan Area

Promoted and relocated to USA. Tasked to find new areas of business in the Americas. Created a set of evaluation procedures for third-party hardware and software. Analyzed products and services offered in Europe and evaluated their marketability in U.S.

Nuremberg, Bavaria, Germany

• Promoted to PM to manage projects for material-handling systems (large-scale logistics and assembly-automation projects). Ensured that projects met technical specifications, timelines, and budgets. Managed external.
• Successfully managed a $20 million factory-automation project for a new semiconductor plant in the USA – on time and within budget – including: Development, mechanical installation, software integration, acceptance.
• Managed pre-shipment equipment testing for clients at three European vendor locations.
• Successfully met project milestones within timeframe and budget defined in the contract.

Amberg, Bavaria, Germany

• Planned engineering phases for the manufacture of programmable logic controllers. Ensured “design for manufacture” during development phase of new electronics products. Designed production line. Phased several new.
• Coached teams of operators, technicians and product developers to solve problems, improve efficiency, and increase throughput of electronic circuit board production.