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Versatile marketing professional with extensive international experience in product marketing, project management, and manufacturing. Leverages strong technical background (mechanical engineering) and marketing expertise to achieve sales and profit goals. • Drives highly effective business initiatives that increase sales and profitability. • Builds, leads, and motivates successful international, cross-functional teams that accomplish complex projects involving many technical disciplines. • Effectively Managed Multiple Direct Employees Since 2006• Acquired extensive international experience in Europe. Bilingual German and English. US CitizenAchieved steady record of contribution, promotion, and success during 17 years with Siemens. Successfully took charge of progressively challenging management and technical assignments.Specialties: •Market Analysis •Presentations•Product Launch •Product Marketing •Sales Forecasting •Business Forecasting•Project Management •Assembly Automation•Target Marketing •Team Leadership
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Senior Manager, Marketing Americas At AsmptAsmpt Smt Solutions Jul 2011 - PresentAtlanta Metropolitan AreaInstrumental in the successful transition of former Siemens Division into ASM and further acquisition of DEK machine business to make ASMPT SMT Solutions.Created combined marketing plans for SIPLACE and DEK capital equipment business under ASMPT. Changed marketing messaging from supporting individual machine sales into a solutions provider concept. Implemented this via media, trade shows and customer events.Combined technical resources from both companies to form SMT solutions marketing, sales support and applications engineering department in the Americas.Leveraged strength of new organization to drive double digit market share growth. -
Manager, Marketing & Sales Support SiemensSiemens Apr 2006 - Jul 2011Atlanta Metropolitan AreaAdvanced to major promotion, tasked to plan and execute all marketing and sales-support for $30 million business unit that makes capital equipment – robotics and automated-assembly systems – used in electronics factories. Coach and mentor employees to achieve specific and measurable yearly goals. Report directly to the CEO to develop policies and programs that support sales of new, refurbished, and aftermarket equipment: Marketing Communications: Plan all external and internal communication, trade shows, road shows, newsletters, electronic marketing. Enforce order management process to ensure correct product configuration, booking, billing and delivery. Marketing Analysis: Manage regional product lifecycle from requirements definition to product to phase out. Administer sales-forecast process Develop market intelligence based on overall market size, share and forecast. Sales and Sales Support: Achieve continual improvement, revenue increases, and cost decreases. Set up simulations and customer demonstration. Quality management: Develop and implement programs that drive continual improvement, increased revenue, and decreased costs.• Cut promotional costs 50% by leveraging targeted marketing with electronic media.• Successfully launched new products into Americas market that increased accessible market for Siemens’ automation division by 40%. • Increased press coverage for new products by 300% after consistently implementing a targeted PR campaign following each road-show demonstration.• Increased lead generation more than 10% by running a “win a laptop” promotion during registration of roadshow attendees. -
Manager, Inside SalesSiemens Energy & Automation Oct 2004 - Apr 2006Atlanta Metropolitan AreaPromoted to manage all sales support activities, including: customer quotation system, machine demonstrations, product sales tools, sales-forecast generation, tradeshow support, regional customer events, demos, and sales training. • Increased number of demos by 500% using a road show concept for key markets in USA, Canada, and Mexico.• Set up a $1 million sale of equipment and software via customer demos.• Improved accuracy and turnaround time for quotes by creating a new Excel-based quote system for all products, software, and services.
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Product ManagerSiemens Mar 2000 - Oct 2004Atlanta Metropolitan AreaManaged all aspects of product positioning, pricing, requirements, launching, and sales-and-profitability. Gathered customer requirements and translated them into detailed product requirements. Developed sales tools and presentations. Supported sales with customer visits and demos. • Generated additional $1.5 million by penetrating new market segments.• Achieved successful rollouts by creating detailed product-launch plan with cross-departmental champions. Successfully launched a new series of electronic-assembly equipment into the Americas.• Researched new markets for the product. Defined new sales and marketing approach based on the capabilities of Siemens’ latest software tools and machine features.
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Project Manager Business DevelopmentSiemens Jan 1999 - Mar 2000Atlanta Metropolitan AreaPromoted and relocated to USA. Tasked to find new areas of business in the Americas. Created a set of evaluation procedures for third-party hardware and software. Analyzed products and services offered in Europe and evaluated their marketability in U.S.
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Project ManagerSiemens Aug 1996 - Dec 1998Nuremberg, Bavaria, GermanyPromoted to PM to manage projects for material-handling systems (large-scale logistics and assembly-automation projects). Ensured that projects met technical specifications, timelines, and budgets. Managed external suppliers and internal departments; directed engineering-and-implementation teams on overseas assignments. • Successfully managed a $20 million factory-automation project for a new semiconductor plant in the USA – on time and within budget – including: Development, mechanical installation, software integration, acceptance testing, customer training, and ramp-up.• Managed pre-shipment equipment testing for clients at three European vendor locations. • Successfully met project milestones within timeframe and budget defined in the contract.
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Production EngineerSiemens Jan 1992 - Jul 1996Amberg, Bavaria, GermanyPlanned engineering phases for the manufacture of programmable logic controllers. Ensured “design for manufacture” during development phase of new electronics products. Designed production line. Phased several new products into production• Coached teams of operators, technicians and product developers to solve problems, improve efficiency, and increase throughput of electronic circuit board production.
Mark Ogden Skills
Mark Ogden Education Details
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Mechanical Engineering With German
Frequently Asked Questions about Mark Ogden
What company does Mark Ogden work for?
Mark Ogden works for Asmpt Smt Solutions
What is Mark Ogden's role at the current company?
Mark Ogden's current role is Marketing Manager at ASMPT.
What is Mark Ogden's email address?
Mark Ogden's email address is ma****@****asm.com
What schools did Mark Ogden attend?
Mark Ogden attended University Of Bath.
What skills is Mark Ogden known for?
Mark Ogden has skills like Cross Functional Team Leadership, Product Marketing, Product Management, Business Development, Management, Product Launch, Manufacturing, Leadership, Program Management, Marketing, Six Sigma, Electronics.
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