Manager, Marketing & Sales Support Siemens
Atlanta Metropolitan Area
Advanced to major promotion, tasked to plan and execute all marketing and sales-support for $30 million business unit that makes capital equipment – robotics and automated-assembly systems – used in electronics factories. Coach and mentor employees to achieve specific and measurable yearly goals. Report directly to the CEO to develop policies and programs that support sales of new, refurbished, and aftermarket equipment: Marketing Communications: Plan all external and internal communication, trade shows, road shows, newsletters, electronic marketing. Enforce order management process to ensure correct product configuration, booking, billing and delivery. Marketing Analysis: Manage regional product lifecycle from requirements definition to product to phase out. Administer sales-forecast process Develop market intelligence based on overall market size, share and forecast. Sales and Sales Support: Achieve continual improvement, revenue increases, and cost decreases. Set up simulations and customer demonstration. Quality management: Develop and implement programs that drive continual improvement, increased revenue, and decreased costs.• Cut promotional costs 50% by leveraging targeted marketing with electronic media.• Successfully launched new products into Americas market that increased accessible market for Siemens’ automation division by 40%. • Increased press coverage for new products by 300% after consistently implementing a targeted PR campaign following each road-show demonstration.• Increased lead generation more than 10% by running a “win a laptop” promotion during registration of roadshow attendees.
