Marie-Pierre Paradis-Claes Email & Phone Number

Montreal, Quebec, Canada

Content• Oversee the execution of all creative materials, including campaigns, video scenarios, our bi-annual magazine, social media, editorial blog, emails, print. • Own the development of the yearly content strategy.• Develop creative briefs for the copywriting and graphic design team to create strong campaign concepts.• Review and approve creative concepts developed by the team, ensuring that deliverables align with marketing goals and brand strategy.• Prioritize work and… Show more Content• Oversee the execution of all creative materials, including campaigns, video scenarios, our bi-annual magazine, social media, editorial blog, emails, print. • Own the development of the yearly content strategy.• Develop creative briefs for the copywriting and graphic design team to create strong campaign concepts.• Review and approve creative concepts developed by the team, ensuring that deliverables align with marketing goals and brand strategy.• Prioritize work and resources based on short- and long-term needs, and develop schedules by collaborating with the art directors, copywriters, and the integrated marketing team.• Manage the creative budget including photoshoots, freelancers, content production, props, etc. • Support the Brand Partnerships team in the development of the editorial line of each brand story.Social Media• Develop a social media strategy that supports content visibility, brand awareness, and the brand’s goals.• Develop content based on the marketing strategic plan in order to increase community engagement online.• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness• Set specific objectives and analyze social media data (such as post analytics) to determine what’s performing well, what could be improved, and make recommendations for the best way forward.• Ensure all social media efforts support digital marketing goals and the company’s unique messaging.Manage the online representation of the brand through social networks, such as Instagram, YouTube, Facebook, and TikTok.Team management• Lead and manage a cross-functional team of copywriters, production & community specialist and content creator & social media manager. • Ensure team members’s development by setting OKRs and planning yearly evaluations.• Give feedback and assure weekly communication with each direct report to follow ongoing projects and OKR achievement. Show less

Montreal, Quebec, Canada

• Own the social media strategy of over 20 social media channels for a diverse brand portfolio to maximise content visibility and audience growth.• Lead all recruitment marketing digital campaigns. Brief agencies and partners for content production and manage post-production approvals.• Ensure a cohesive brand identity across all digital campaigns.• Execute paid social media campaigns including but not limited to recruitment campaigns, brand launches and lead generation campaigns to… Show more • Own the social media strategy of over 20 social media channels for a diverse brand portfolio to maximise content visibility and audience growth.• Lead all recruitment marketing digital campaigns. Brief agencies and partners for content production and manage post-production approvals.• Ensure a cohesive brand identity across all digital campaigns.• Execute paid social media campaigns including but not limited to recruitment campaigns, brand launches and lead generation campaigns to meet and exceed performance marketing targets.• Establish guidelines for all business lines in their use of social media for sales and recruitment.• Manage social media platforms migrations and integrations of new GardaWorld acquisitions.• Create, edit, publish, and manage daily content (captions, selecting photos or creating short-form videos with agencies) that builds meaningful connections, communicates value to prospects, and encourages community members to take action.• Additional projects include: brief agencies located across the globe, copywriters and partners for content production, coach a marketing specialist for daily social media tasks, support email production and deployment, write social ad copy, and engage with social community. Show less

Montréal, Québec, Canada

Région De Montréal, Canada

• Lead all aspects of co-branded content production for Cirque du Soleil's social media channels, from ideation to production and distribution (clients included: MAC Cosmetics, Panasonic Battery, SAP, Mastercard Canada, Realtor.com). • Developed the annual Social Media and Content strategy for the year, in collaboration with the Global Social Media and Content Director and Social Media Manager.• Managed the launch and day-to-day community management of the corporate social media… Show more • Lead all aspects of co-branded content production for Cirque du Soleil's social media channels, from ideation to production and distribution (clients included: MAC Cosmetics, Panasonic Battery, SAP, Mastercard Canada, Realtor.com). • Developed the annual Social Media and Content strategy for the year, in collaboration with the Global Social Media and Content Director and Social Media Manager.• Managed the launch and day-to-day community management of the corporate social media channels of Cirque du Soleil Entertainment Group (LinkedIn, Facebook, Twitter, Instagram).• Created social posts, launched and optimized ad campaigns and built comprehensive reports to prove the value and ROI of each campaign.• Contributed to seeking out and establish relationships with influencers, bloggers and other key social media players who could potentially work with Cirque du Soleil to consolidate the brand’s position as a social media industry leader.• Analyzed actionable performance data and aggregated weekly reports (Hootsuite, Conviva, in-platform analytics).• Contributed to the efficient running of the shared editorial calendar by including co-branded content opportunities while ensuring the brand standards.• Developed distribution and targeting strategies for partners for content according to the social platform and audience.• Shared the daily community management duties across all Cirque du Soleil social media channels (Facebook, Instagram, Twitter, LinkedIn).• Liaised with internal and external divisions to coordinate approvals for social campaigns and content initiatives (JIRA, Microsoft Teams, Trello).• Monitored social media and content trends and communicated platform strategies, especially related to co-branded content, and new sponsor features and insights. Show less

Montreal, Canada Area

Principaux clients: Banque Nationale, Bombardier, IGA, ArcelorMittal, Altitude Sports, Uniprix, Nautilus Plus.• Élaboration et mise en place de stratégies médias sociaux et de marketing de contenu Web • Élaboration de stratégie de blogue• Développement de l'offre de service de marketing d'influence et gestion de relations avec les influenceurs• Développement de concours, promotions et autres campagnes sur les médias sociaux• Élaboration de formations personnalisées sur… Show more Principaux clients: Banque Nationale, Bombardier, IGA, ArcelorMittal, Altitude Sports, Uniprix, Nautilus Plus.• Élaboration et mise en place de stratégies médias sociaux et de marketing de contenu Web • Élaboration de stratégie de blogue• Développement de l'offre de service de marketing d'influence et gestion de relations avec les influenceurs• Développement de concours, promotions et autres campagnes sur les médias sociaux• Élaboration de formations personnalisées sur les médias sociaux • Gestion de crise sur les médias sociaux• Gestion de campagnes publicitaires sur Facebook/Instagram• Création de calendriers éditoriaux• Mise en place de stratégies de veille• Gestion et animation de communauté sur plusieurs plateformes (Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest)• Mesure de performance : élaboration de rapports de performance et mesure des retombées Web• Participation au rayonnement d’Adviso sur le web (rédaction d'articles) et lors de conférences (conférencière)• Rédaction de contenu en français et en anglais destiné aux médias sociaux (copywriting) • Tendances de recherches et audits SEO Show less

Montreal, Canada Area

Formatrice de la formation : • Médias Sociaux : Gestion de communauté et veilleObjectifs• Meilleures pratiques en animation de communauté• Survol des médias sociaux • Gestion de crise• Veille • Rapports de performanceClientèle viséeWebmestres, gestionnaires de comptes, de marketing et en communication.

Lund, Sweden

• Rédiger des articles de blogue sur divers sujets reliés à la Suède pour la Maison Internationale de l'Université de Montréal• Interviewer des étudiants sur le campus• Enregistrer et éditer des vidéos pour promouvoir l'Université de Lund pour les étudiants désirant effectuer un échange à l'étranger • Publier en moyenne un article par semaine sur le groupe Facebook "l'Étudiant Migrateur" suivi par plus de 5000 personnes.• Répondre aux questions des étudiants sur le processus… Show more • Rédiger des articles de blogue sur divers sujets reliés à la Suède pour la Maison Internationale de l'Université de Montréal• Interviewer des étudiants sur le campus• Enregistrer et éditer des vidéos pour promouvoir l'Université de Lund pour les étudiants désirant effectuer un échange à l'étranger • Publier en moyenne un article par semaine sur le groupe Facebook "l'Étudiant Migrateur" suivi par plus de 5000 personnes.• Répondre aux questions des étudiants sur le processus d'échange à l'étranger Show less

Montreal, Canada Area

• Élaborer des dossiers de documentation pour les recherchistes en utilisant les différentes banques de données disponibles aux archives de Radio‐Canada telles que Eureka, CAP, Icono et Repères;• Participer à la recherche visuelle et à la libération de droits;• Rédiger des revues de presse et élaborer des calendriers d'événements;• Assister la réalisation de tournages;• Rédiger des dossiers de recherche.

Exchange Program, Scandinavian Studies

Courses taken: - Introduction to Scandinavian Culture and Society - Education, Culture and Lifestyle in Sweden - Swedish Social Policy.

Baccalauréat En Sciences De La Communication, Étude De La Communication Et Des Médias