Michael Quinn Email & Phone Number

United States

Murfreesboro, Tn

Coordination, planning and execution of marketing activities. Market analysis, positioning and pricing strategy, competitive research, and acquisition research studies. Planning and creation of support materials to our OEM/partner network.

Greater Nashville Area, Tn

• Marketing Communications management for NA division with +900m in annual sales• Development of annual marketing plans and strategic direction within budget parameters and forecasts• Collaborating with product managers, channel managers and segment leaders to collect market data(target customer profiles, review industry trends, advise on competitive threats)• Project management, ensuring on-time completion of marketing assets• Coordinate national advertising campaigns and monitor effectiveness• Report on marketing ROI from inception through completion of projects/product launches• Coordinate and manage corporate and external vendor resources• Lead all marketing efforts for client’s product launches, trade events, and sales support• Marketing and Communications support for 3rd party retail properties (Amazon, Home Depot, Lowe’s)(POP displays, online content and promotions, etc.)

Marketing Communications Project Manager for Lighting Controls Division. Responsible for planning, developing and executing integrated marketing communication plans for the Lighting Controls Group. - Work closely with product and segment managers to understand target customer, market trends, product applications, competitive differentiators and business model. Help develop value propositions and Identify effective marketing tactics and communication techniques that will achieve business objectives.- Develop and execute integrated marketing plans for product launches and segment activities using an effective mix of channels and media for target audience, including but not limited to, advertising, public relations, direct marketing, tradeshows and customer events, social media, web portals and sales literature.- Work with global marketing, business units, sales, partners, local marcom support team, vendors and customers to coordinate and execute marketing plans based on global marketing processes.- Manage the approved program budget and continuously measure and report KPI and ROI of all activities and programs. Prepare quarterly reviews to share analysis and recommend changes to integrated marketing campaign for continuous improvement

Responsible for marketing/marcom activities for up-start lighting control business. Responsible for offer launches, marketing and marcom plans and activities including advertising, channel support, web creation, graphic design, vendor selection and management, trade show manager.

Roles and responsibilities included: Product launch leader, advertising design and buys, public relations, published author, photographer, graphic designer, videographer, video editing, art director, brand compliance manager.

Bachelor'S Degree, Fine/Studio Arts, General

Activities and Societies: Reporter for the School Paper, The Kentucky Kernel

Education record