Derek Tay Email & Phone Number

Singapore

As a member of the Programming and Outreach Team, I manage Singapore Design Week (SDW) an annual country wide festival and other local and international exhibitions. Here, I oversee the end-to-end planning and execution process of the showcases. This involves conceptualising strategies to highlight Singaporean design, curating event partners and programs, securing venues, and managing budgets. Additionally, I build relationships with key partners, including prominent local design firms, and handled pitching and procurement processes. I coordinate with both the program partners and Dsg’s internal marketing team to ensure seamless execution of communication assets.

Singapore

Revitalise the Potatohead Singapore brand, by spearheading multiple initiatives, including the introduction of a Music Programme and the implementation of a new menu concept aligned with our sales strategy. Additionally, I was involved in the end-to-end process of content creation, from the messaging and creative strategy to campaign implementation. Notably, I orchestrated the successful launch of the brand’s inaugural exhibition, N*thing Is Possible, at the National Design Centre in Singapore. A million-dollar project that involved close collaboration with international stakeholders. This exhibition showcased the brand's journey to zero waste and their approach to sustainability as a hospitality business that does not compromise on the experience of comfort and enjoyment of guests. Here's a breakdown of my scope for the exhibition:• Managed the project as the sole representative of Potatohead in Singapore.• Collaborated closely with exhibition designers, OMA, a Rotterdam based architect firm, ensuring seamless coordination.• Worked in tandem with the production and creative teams from the Potatohead HQ in Bali to develop the exhibition pieces and marketing collaterals.• Liaised with contractors and event organizers on ground to supervise setup and installation logistics.• With insights to the local landscape, I put together the exhibition's programming and activation, including a launch party and workshops.• Facilitated mobility logistics for overseas stakeholders flying in for the exhibition launch.

Singapore, Singapore

Wearing two hats, I lead the account servicing department while managing my own portfolio of clients. My responsibilities include overseeing the day to day operations of the team, making sure their projects (and mine included) run smoothly end to end. I maintain both current & new client relationships, collaborating with them to re-evaluate/ establish their vision & objectives. Transferable Skills:• Identifying USPs, understanding target audiences & strategic positioning. • Investigating a brief to derive further insights and nuances of a problem.• Structuring thought starters backed with research to guide the creative team to a solution.• Planning content calendar and rollout dates (across mediums) based on the campaign objectives.• Project Management - Planning of milestones and managing tight timelines (not just of clients’ projects but operations of the agency). Anticipating possible problems at every stage.• Co-coordinating with multiple stakeholders & logistics. (e.g. contractors/ technologists/ artists/ clients/ internal team)• Budget management and overall project Profit & Loss. • Vast exposures to different creative mediums - such as traditional media, digital media, branding, and place-making events.Notable Brands: MINI Asia, Uniqlo Singapore, Nespresso, Facebook, South Beach Residences, Design Singapore Council, Temasek Shophouse, MightyJaxx, HBO, K+ (A now defunct gallery/retail space).

Singapore

Process investment orders and ensure that they are aligned with the customer’s instructions and industry’s regulations. Almost like a bouncer, allowing only trades that are compliant to be made.Transferable Skills:• Communication & relationship building skills from daily interactions with different stakeholders.• Handling day-to-day queries and providing solutions to problems, like a help desk of sorts.• Manage sensitive situations e.g. client’s trades have to be rejected or a breach of the regulations.• Coordinating the front and back office staff when putting through trades with special instructions.• Trained to remain steadfast and accurate when checking high volumes of time sensitive orders. • Multi tasking, organizing and prioritizing due to the requirements of each financial product. • Keeping abreast of the industry’s ever-changing rules and regulations and re-adapting to new workflows as a result.• Work as a cohesive unit with colleagues, to deliver operational efficiency.

Singapore

Ensure smooth operation of digital systems and implement improvements to them.Transferable Skills:• Project Management/Coordination.• Understanding user requirements and translating them to the IT departments for improvements.• Conduct independent research on system’s logic & liaising with subject matter experts in other departments.• Coordinate and work closely with other departments and ranks.• Conduct presentations to the team as well as external stakeholders.• Need to learn fast on the job, be resourceful and quickly grasp concepts and ideas during meetings. • Developed analytical skills from daily analysis of financial information.• Projects handled were successful which allowed for increased productivity.

Diploma, Advertising And Design

Activities and Societies: Awards Lab Participant - Represented the school in design & advertising competitions

Bachelor Banking & Finance:, Banking And Finance, Second Class Honours (Upper Division)

Diploma, Marketing