Key responsibilities:Oversee and develop the media plans and budgets with the media agency.Identify potential target markets for the Acorn brand based on the repertoire, customer insights and historical market information.Balance the multi-channel marketing campaigns between awareness and acquisition tactics to achieve the best blend to acquire new trails to the service.Build the front-end wireframes and build the repertoire to convert trials to paying subscribers.Analyse viewing patterns and trends to identify targeted CRM email campaigns and feed them back into the marketing campaigns.Liaise with the Media Ops team to ensure B2B wireframes were correct and all metadata correct and present.Increased LTV of subscriber base in years 2 and 3 of ATV via CRM and retention campaigns.

Joined Acorn Media Ltd to build the Direct to Customer business through traditional direct mail tactics, also introduced an ecommerce platform for the business.Key responsibilities are outlined below:Managed marketing budgets.Ran campaign plans, both prospecting and via in house database.Made repertoire selections for catalogues sales and maintained margin levels per catalogue between in house repertoire and 3pty suppliers.Handled supplier negotiations, sales and maintained client relationships.Launched a new integrated e-commerce platform with alongside an original OMS system and later developed and introduced a new state of the art system.Trebled the active database within 5yrs of joining the company.Forged a solid relationship with Radio Times to become their product partner for Home Entertainment and mailed over 5 million catalogues in conjunction with the Radio Times.Developed the licensed product mail order options from a small brochure to a 16 page catalogue, steadily grew this to a 72 page offering.

Direct Marketing Agency specializing within home entertainment industry advising on direct to consumer opportunities within the mail order sector.Key responsibilities are outlined below:Operated as a Business Analyst advising and planning for Home Entertainment businesses trying to reach customers outside of traditional retail.Planned and presented new business ideas to clients.Advised on and reactivated marketing campaigns generating additional sales.Worked for both Media Agencies and B2B businesses.Acted as the key business negotiator.

Responsible for sourcing and promoting video, DVD and CD collections for Britannia Music.