Leading the global marketing team to create consumer loyalty through a digital first, data driven and brand ethos fortified lens within a multi-channel environment.Together with my team, I am accountable for end-to-end consumer journeys and ensuring the delivery of consistent consumer experiences across touch points which contributed to record revenues in this fiscal year.Key Accountability & Responsibilities:- Leading a small team of marketing specialists to achieve the marketing goals of the organization with a clear focus on results, process, ownership and, relationship- Accountable for the Editorial Strategy and Calendar as x-functional alignment tool within a global Go-To-Market Process:o Facilitate agreement of x-functional teams (product, supply, distribution, and marketing) to create seasonal GTM strategies (consumer relevance, merchandise, message creation and distribution)o Creation of story lines/experiences; communication calendar and content delivery matrixo Coordinate Execution of Communication calendar across defined touchpoints (D2C, wholesale, PR, Social Media, email, digital advertising)- Definition of organizational design for marketing and digital team including structure, role descriptions, responsibilities and processes- Responsible for the development of global marketing toolboxo Collaboration with creative teams to create and distribute marketing tool boxo Photo and Video productionso Digital First ATL and BTL campaigns- Global Social Media Strategy with a service, advocacy and influencer-driven approach to drive revenues - Accountable for efficient and effective creative workflows while continually looking for ways to improve timelines, budget, accuracy, and quality• Development of marketing investment plans; being the point person for internal finance team.• Collaboration with athletes and brand partners to seek for maximum involvement and output for product development, content creation and message multiplications.

Managed the D2C eCommerce online shop in the US and 7 EU countries including Digital marketing activities- P&L responsibility for Direct to Consumer online business in North America and Europe- Continual development of overall sales plan and strategic direction for direct-to-consumer, online revenue stream in global markets- Managed 3rd party Marketing Service Agency (message creation / message distribution), Call Centers and Logistics Centers, supporting direct online business in the US and Europe

Led project to launch multi-brand, multi-currency Direct to Consumer E-Commerce channel in the United States and Western Europe leveraging a global full service e-commerce partner, including marketing services, customer care, order fulfillment, and E-Commerce capabilities. - Led the creation and implementation of overall strategic marketing direction for all digital and e-commerce areas with x-functional team- Led global design process to deliver digital shopping and brand experience on Demandware platform including localization.-Managed strategic definition and implementation across of global e-commerce marketing, including on-site merchandising, email marketing, consumer rating and reviews, and search engine optimization (SEO).-Drove acquisition, sales and productivity gains through online channels and tools

Worked closely with Global and Regional Functional Leaders within the Fast Forward Team to develop the Marketing Plan for Europe and North America for the GORE RUNNING WEAR® and GORE BIKE WEAR® brands.Developed, coordinated and executed the strategies and tactics to the targeted end-users of the bike and running categories for Europe and North America for defined touch points focusing on public relations and online activities in the Business to Business (B2B) and Business to Consumer (B2C) area.- Development of the Global PR strategy and programs that allows the business to reach a broad range of consumers and retailers through continues engagement with the different media. Providing overall PR themes, timings, toolbox, and investments.- Installing Lead Agency as Consultant and Coordination Partner for several satellite PR agencies with the objective to drive Global alignment, ensuring a consistent message and increasing effectiveness and efficiency overall and on country level.- Working closely with Global and Regional Functional Leaders within the Fast Forward Team and the Enterprise Web Team to develop and establish an integrated global e-business framework to accelerate sales, increase brand insistence whilst managing channel conflicts.- Managing and coordinating the Global site framework for the GORE BIKE WEAR® and GORE RUNNING WEAR® brands to ensure overall consistency of content and design while allowing for different regional e-commerce models.- Leading of a global project to enhance the B2B retail online shop in terms of architecture, design, work flow and internal processes to increase customers adaption rate, revenue and satisfaction while benefiting of internal effective and efficiency gains.- Project Advocate to create business case for a global direct to consumer e-commerce channel. Worked with small core team to determine Go-To-Market strategy, organization design, and implementation strategy for Europe and North America.

Worked closely with the business, sales and category leadership to develop the Marketing Plan for Europe and North America for the GORE RUNNING WEAR® and GORE BIKE WEAR® brands.Developed, coordinated and executed the strategies and tactics to support for and work with retail partners ensuring great sell-out.• Developed Global strategy to support customers´ sell-through leveraging a tired approach across different customer classes.• Introduced Global Shop-In-Shop Systems including concept development, global vendor management, logistics and internal team coordination that resulted in global roll-out.• Developed European event strategy, framework and calendar to gain exposure with end-users in the targeted categories with the objective to associate the brands with these activities, and provide the opportunity to purchase products firsthand whilst ensuring a consistent and recognizable presentation and message.• Developed global trade show booth framework that ensures overall consistency of conception, layout, content and design while allowing for different regional adaptations leveraging an external fair agency as service provider.• Led a project team to launch global brand websites framework (16 locales) including the coordination of internal and external teams around architecture, design, content development, timeline and investments.

• Facilitated GORE-TEX® outerwear involvement on the “US Burton Demo Tour” and “The Salomon-OASIS” (2004/2005) to increase brand awareness and brand insistence in the USA and Canada. • Facilitated and prepared GORE-TEX® footwear presence at the “GORE-TEX® Transalpine Run 2005”. The first-time multi-day race across the Alps with the objective to launch GORE-TEX® trail running shoes.• Coordinated plans and scheduling for Merchandiser – Store floor staff trainings. • Supervised and executed Product Knowledge Seminars at Retail Stores in the USA and the GAS Region.• Coordinated booth set up at several shows (SIA, Las Vegas; OR Show, Salt Lake City; ispo Munich; OutDoor, Friedrichshafen; GDS, Düsseldorf) as well as booth concepts, organization and staffing at the IWA show in Nuremberg, Germany.