Pascal Herrmann Email & Phone Number

Oslo, Norway

Oslo, Norway

Feldkirchen-Westerham, Bayern, Deutschland

• Leading the global marketing team to create consumer loyalty through a digital first, data driven and brand ethos fortified lens within a multi-channel environment.Together with my team, I am accountable for end-to-end.
• Development of marketing investment plans; being the point person for internal finance team.
• Collaboration with athletes and brand partners to seek for maximum involvement and output for product development, content creation and message multiplications.

Greater Munich Metropolitan Area

Managed the D2C eCommerce online shop in the US and 7 EU countries including Digital marketing activities- P&L responsibility for Direct to Consumer online business in North America and Europe- Continual development of overall sales plan and strategic direction for direct-to-consumer, online revenue stream in global markets- Managed 3rd party Marketing.

Greater Munich Metropolitan Area

Led project to launch multi-brand, multi-currency Direct to Consumer E-Commerce channel in the United States and Western Europe leveraging a global full service e-commerce partner, including marketing services, customer care, order fulfillment, and E-Commerce capabilities. - Led the creation and implementation of overall strategic marketing direction for.

Feldkirchen-Westerham - Germany

Worked closely with Global and Regional Functional Leaders within the Fast Forward Team to develop the Marketing Plan for Europe and North America for the GORE RUNNING WEAR® and GORE BIKE WEAR® brands.Developed, coordinated and executed the strategies and tactics to the targeted end-users of the bike and running categories for Europe and North America for.

Feldkirchen-Westerham - Germany

• Worked closely with the business, sales and category leadership to develop the Marketing Plan for Europe and North America for the GORE RUNNING WEAR® and GORE BIKE WEAR® brands.Developed, coordinated and executed the.
• Developed Global strategy to support customers´ sell-through leveraging a tired approach across different customer classes.
• Introduced Global Shop-In-Shop Systems including concept development, global vendor management, logistics and internal team coordination that resulted in global roll-out.
• Developed European event strategy, framework and calendar to gain exposure with end-users in the targeted categories with the objective to associate the brands with these activities, and provide the opportunity to.
• Developed global trade show booth framework that ensures overall consistency of conception, layout, content and design while allowing for different regional adaptations leveraging an external fair agency as service.
• Led a project team to launch global brand websites framework (16 locales) including the coordination of internal and external teams around architecture, design, content development, timeline and investments.

Elkton, MD (USA) And Feldkirchen-Westerham (Germany)

• Facilitated GORE-TEX® outerwear involvement on the “US Burton Demo Tour” and “The Salomon-OASIS” (2004/2005) to increase brand awareness and brand insistence in the USA and Canada.
• Facilitated and prepared GORE-TEX® footwear presence at the “GORE-TEX® Transalpine Run 2005”. The first-time multi-day race across the Alps with the objective to launch GORE-TEX® trail running shoes.
• Coordinated plans and scheduling for Merchandiser – Store floor staff trainings.
• Supervised and executed Product Knowledge Seminars at Retail Stores in the USA and the GAS Region.
• Coordinated booth set up at several shows (SIA, Las Vegas; OR Show, Salt Lake City; ispo Munich; OutDoor, Friedrichshafen; GDS, Düsseldorf) as well as booth concepts, organization and staffing at the IWA show in.

Business Administration

Major: Management of small and medium-sized businesses (SMB) Diploma Thesis: Extension of GORE-TEX® Footwear into Running. Implementation.

Social Media Manager Ihk