At American Express, our team has elevated digital product analytics to new heights, focusing on the U.S. and international media ads markets. We've harnessed the power of Hive, SQL, Python, and Spark to automate and generate insights, enhancing our paid search reports and strategic decision-making.With an MBA in Business Economics from the University of Delhi, my education has seamlessly integrated with my role, allowing me to conduct trend analysis and create impactful presentations. The culmination of these efforts is reflected in the efficacy and precision of our digital marketing strategies, which are grounded in robust data analysis and visualization skills.