TfL Go app creator. Digital mapping and design language originator and maker. My work at TfL Digital encompasses product strategy and innovation, design and delivery, craftsmanship and mentorship.Digital Design LanguageDrawn from TfL’s brand heritage and designed around modern needs, I crafted a new digital wayfinding design system that feels familiar and instantly recognisable. Shaped using a set of four foundational principles, the bold colour palette, typographic style, bespoke symbol set, and spacing system combine to form an accessible, adaptable and coherent visual language for all digital touch points. This core set of elements was later expanded to include language, motion, illustration standards.Digital Mapping LanguageBased upon the essence Beck’s iconic and beloved Tube map, I defined a new tactile mapping language and method of interaction, designed specifically for screen and touch interfaces, that adjusts to live events and display modes. Generated entirely from code and freed from the constraints of static print maps, the modular system can be rearranged to form new maps and diagrams, making it possible for more inclusive, versatile, and useful wayfinding experiences. TfL Go appDesigned around the new digital map and launched during the height of the pandemic, I originated, directed and produced the product design experience for the award winning TfL Go app. A wayfinding product designed for the moment, that’s genuinely useful and accessible by all. With inclusivity at its core, the bespoke interface carefully and deliberately focuses on what’s important, adapting and supporting the diverse needs of travellers in and around London. The app sets the direction for future digital experiences from Transport for London.

Ink was a small start up with a big idea. To change the way people buy and sell homes, and make it as easy as buying anything else. We wanted people to move to a home they love, and love the way they do it.We tore up a broken process, threw the bad parts away, added some smart and helpful things, then connected all together into a single experience.I’m enormously proud of what we created and its potential to fundamentally change an age old process that no one enjoys. I believe it’s a meaningful change that would benefit everyone involved.

Responsible for directing teams of UX, visual designers, and writers on key accounts. Part of creative leadership team.BlackBerry- Co-directed global product launch for Blackberry’s first all-touch devices- Led redesign of site product experience to showcase OS and industrial design- Created new visual language to create parity with above-the-line messaging- Managed and localised content for 15 countriesLloyds Banking Group- Creative lead on long term customer experience strategy for LBG- Led projects designing near-future enhancements to internet banking- Directed prototype product experience for new credit card and companion app- Created connected object concept to help children reconnect with and understand the value of money- Co-created and introduced lean innovation and CVP development process into bank’s product teams.Clients included BlackBerry, JPMorgan Chase & Co., Lloyds Banking Group, and Yonderbound.

Directed design on digital services projects. Managed and mentored UX and design team. Defined and embedded design standards, and delivery initiatives to strengthen creative offering.Amnesty International- Pitched and led redesign of Amnesty International website- Created visual design system to unify digital experiences with printed matterAudi- Digital brand guardian for the Audi UK site- Created showroom visualiser allowing users to explore and personalise in 360º- Introduced site wide styling and standard for all vehicle modelling- Led the design of new site sections, features and product page experiences- Integrated above the line marketingClients included Amnesty, Audi, Kurt Geiger, and McDonalds.

Led experience design on digital services projects. Managed and mentored team of designers. Agency brand guardian.The Financial Times- Pitched and redesigned The Financial Times website- Collaborated in-house directly with lead stakeholder, and digital editor- Created and iterated concepts answering key strategic, brand and experience challenges- Developed digital visual language to create harmony between paper and screen- Reintroduced the brand’s famed pink colour to digitalO2- Led the development of a new design system to unify all O2 digital experiences- Directed creation of the O2 Online Standards and GuidelinesSamsonite- Pitched, designed and launched the online store for Samsonite’s luxury brand, BlackLabel- Led the UX and design for Samsonite’s global online store- Developed style guides, and photographic briefs for product photographyVisa- Collaborated directly with client to develop a new Visa checkout payment product- Created all UX and detailed design for pilot program trialled in UK and SpainClients included Audi, Financial Times, Microsoft, O2, NSPCC, Samsonite and Visa.

Design and art direction on digital service projects.- Pitched and redesigned all Standard Life’s websites- Launched first interactive video service for Standard Life- Collaborated on pitches, UX, design, branding, QA, and guidelines- Designed company branding material and siteClients included ASDA, B&Q, British Heart Foundation, Cheltenham & Gloucester, Comet, Gordon Ramsay, House of Fraser, MFI, Oxfam, PC World, Royal Marsden, Shell, Standard Life, Vodafone, World Vision, and Zanussi.

Senior designer in a digital brand design team focused on large scale redesign projects for global brands.

Teaching interaction and visual design. Mentoring student groups.- MA Design & Manufacture (Multimedia)- BA Hons Multimedia

Teaching interaction and visual design. Mentoring student groups.- BA Graphic Design- HND Graphic Design- ND Graphic Design

Freelance design and art direction for multiple clients.